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Mike's POV for UX panel at the What's Next Boomer Business Summit 2015 in Chicago

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http://www.boomersummit.com/home/agenda/

2:45pm - 3:35pm Breakout Session

Creating a Better User Experience in the Boomer, Senior and Caregiver Markets

Mature consumers have become digitally savvy and shifting from the desktop to tablets and smart phones. Listen to leading experts on user interface design share best practices and tips in engaging the audience. Discover how to make your mobile and tablet strategy work for an older consumer. Learn what these companies know about engagement and the user experience.

Published in: Technology
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Mike's POV for UX panel at the What's Next Boomer Business Summit 2015 in Chicago

  1. 1. What’s Next Boomer Business Summit Chicago 26 March 2015 Mike’s POV on user experience Mike Lee, AARP.org, Digital Strategy & Operations v. 1.0
  2. 2. 2 Mobile Roadmap: 2014 > 2015 > 2016 <2014: Web site and mobile apps 2015: AARP Everywhere responsive web site 2016: Context-aware Mobile Communications Platform (Illustrative)
  3. 3. 3 A peek at AARP Everywhere
  4. 4. 4 A peek at AARP Everywhere
  5. 5. 5 A peek at AARP Everywhere
  6. 6. 6 Activity tracker linked to loyalty program AARP Rewards For Good on AARP.org
  7. 7. 7 Activity tracker linked to loyalty program
  8. 8. 8 Activity tracker linked to loyalty program
  9. 9. 9 Forrester Research Mobile Mind Shift Forrester’s thinking about “mobile moments” collected in a highly regarded book
  10. 10. 10 Forrester Research Mobile Mind Shift Template for plotting mobile moments
  11. 11. 11 Forrester Research Mobile Mind Shift Worksheet to think through implementing mobile moments
  12. 12. 12Hooked – How to Build Habit-Forming Products by Nir Eyal (2014)
  13. 13. 13The Hook Canvas
  14. 14. 14 Contact M i k e L e e S e n i o r A d v i s o r, D i g i t a l S t r a t e g y A A R P D i g i t a l S t r a t e g y & O p e r a t i o n s Tw i t t e r : @ c u r i o u s l e e

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