1.
What’s Next Boomer Business Summit Chicago
26 March 2015
Mike’s POV on user experience
Mike Lee, AARP.org, Digital Strategy & Operations
v. 1.0

2.
2
Mobile Roadmap: 2014 > 2015 > 2016
<2014: Web site and mobile apps
2015: AARP Everywhere
responsive web site
2016: Context-aware
Mobile Communications
Platform
(Illustrative)

3.
3
A peek at AARP Everywhere

4.
4
A peek at AARP Everywhere

5.
5
A peek at AARP Everywhere

6.
6
Activity tracker linked to loyalty program
AARP Rewards For Good on AARP.org

7.
7
Activity tracker linked to loyalty program

8.
8
Activity tracker linked to loyalty program

9.
9
Forrester Research Mobile Mind Shift
Forrester’s thinking about “mobile moments” collected in a
highly regarded book

10.
10
Forrester Research Mobile Mind Shift
Template for plotting mobile moments

11.
11
Forrester Research Mobile Mind Shift
Worksheet to think through implementing
mobile moments

12.
12Hooked – How to Build Habit-Forming Products by Nir Eyal (2014)

13.
13The Hook Canvas

14.
14
Contact
M i k e L e e
S e n i o r A d v i s o r, D i g i t a l
S t r a t e g y
A A R P D i g i t a l S t r a t e g y &
O p e r a t i o n s
Tw i t t e r : @ c u r i o u s l e e