http://www.boomersummit.com/home/agenda/ 2:45pm - 3:35pm Breakout Session Creating a Better User Experience in the Boomer, Senior and Caregiver Markets Mature consumers have become digitally savvy and shifting from the desktop to tablets and smart phones. Listen to leading experts on user interface design share best practices and tips in engaging the audience. Discover how to make your mobile and tablet strategy work for an older consumer. Learn what these companies know about engagement and the user experience.

1. What’s Next Boomer Business Summit Chicago
26 March 2015
Mike’s POV on user experience
Mike Lee, AARP.org, Digital Strategy & Operations
v. 1.0

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Mobile Roadmap: 2014 > 2015 > 2016
<2014: Web site and mobile apps
2015: AARP Everywhere
responsive web site
2016: Context-aware
Mobile Communications
Platform
(Illustrative)

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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A peek at AARP Everywhere

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Activity tracker linked to loyalty program
AARP Rewards For Good on AARP.org

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Activity tracker linked to loyalty program

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Activity tracker linked to loyalty program

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Forrester Research Mobile Mind Shift
Forrester’s thinking about “mobile moments” collected in a
highly regarded book

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Forrester Research Mobile Mind Shift
Template for plotting mobile moments

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Forrester Research Mobile Mind Shift
Worksheet to think through implementing
mobile moments

12. 12Hooked – How to Build Habit-Forming Products by Nir Eyal (2014)

13. 13The Hook Canvas

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Contact
M i k e L e e
S e n i o r A d v i s o r, D i g i t a l
S t r a t e g y
A A R P D i g i t a l S t r a t e g y &
O p e r a t i o n s
Tw i t t e r : @ c u r i o u s l e e