AARP perspective on some mobile trends


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For the "Trends: E-commerce, Mobile Video, Gaming and the Mobile Wallet" panel at the What's Next Boomer Business Summit, March 28, 2012, Washington, D.C.

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  • I’m in my 8 th year at AARP. Have held many operational roles. Now I get to do new, special projects like mobile apps.
  • iPhone flagship app download about 100,000 times. 10s of thousands active users. Digital facsimile of pubs were a convenience to a small group of members who travel with devices. Actively working on placing the pubs on Apple, Amazon and B&N digital newsstands. The digital magazines will be taken to another level later this year as interactive editions like National Geographic, Smithsonian, Fast Company. The mobile web site is based on the idea that the web site should lay out properly on any mobile web browser. We are seeing 2MM page views per month at with a double digit growth rate. iPhone an iPad are used by 2/3 of the visitors. Android 1/3, with Amazon Kindle Fire coming out of nowhere to be the most popular Android device. iPhone app will be revamped to integrate with look and functionality of the iPad app. More than ½ of U.S. uses smartphones.
  • Abides by OneAARP strategy. Purpose built for iPads. Another leap into post-PC. Games and hot deals coming soon. Many possibilities for in-app commerce. Chose the iPad for flagship development because it is the runaway market leader at over 60MM devices sold globally. Tablet adoption may cross 50% in U.S. by 2015.
  • Screen shot of the functioning beta of the AARP flagship iPad app. Built by The Wonderfactory in NYC in close collaboration with an AARP team. TWF are pioneers of tablet apps with Time, Inc.
  • Chinatown Coffee, Washington, D.C. Square Most known for shared CEO with Twitter. Original Square product is a credit card swiper for mobile devices with easy, fixed % payment processing fee. Have expanded to using iPads as cash registers, and now running “tabs” on Pay With Square. Pictured here is my view of the new Pay With Square app while walking through the Chinatown area of Washington, D.C. Intuit and PayPal also offering card readers with payment processing.
  • I was handed a cup of coffee by just saying my name! Note iPad “cash register” on a special plastic stand with Square card reader module attached. The cashier said my Square profile photo came right up on screen because my phone automaticlly transmitted my proximity.
  • Slide 7 photo of Omar Green speaking at SXSW 2012 by Katie at This Is My Journey Quote from Amex Open Forum article
  • Mary asked that we speak about how we learn about new technology or get into the business. One powerful tool is news reader apps for phones and tablets. All come with a selection of subscriptions to popular news feeds. All will connect with any social feeds like Twitter, Facebook to pull those in. All can log into Google Reader. Most of the apps purport some “secret sauce” at the core to surface more relevant content over time. All present news items as tiles that are formatted in grids, scrolling strips, flash cards or even look like a professionally designed magazine. People in the business call tiles the “squarification” of apps. Many are available for tablets and smartphones. Flipboard most celebrated. Similar web-based services like this are and
  • AARP perspective on some mobile trends

    1. 1. AARP perspective: Trends in mobileBy Mike Lee What’s Next Boomer Business Summit DC, March 28, 2012
    2. 2. AARP Mobile 2010-2011 AARP flagship iPhone & Android app Mobile website iPad, iPhone & Android digital replicas of for all mobile browsers AARP Magazine and Bulletin 2
    3. 3. AARP flagship iPad app launchesin early April 2012Features:• Customizable home screen• Content and tools in movable “widgets”• AARP Music• Cookstr Recipes• Indeed Job Search• Volunteer opportunities by GPS• Online community discussions• Streaming video• Mobile member services 3
    4. 4. 4
    5. 5. Mobile wallet: Pay with Square (Card Case) 5
    6. 6. Experiencing the mobile wallet 6
    7. 7. Omar Green, Intuit: Mobile wallet starting off wrong Speaking at SXSW 2012 Austin, TXThe last thing most of us need is something to help us spend moneyfaster. We need something to help us spend money better. 7
    8. 8. Social and news aggregator apps These smartphone and tablet apps are a great way to learn about new technology while experiencing new ways to rapidly navigate content. • Flipboard • Zite (CNN) • Pulse • AOL EditionsFlipboard for iPad and • Google CurrentsiPhone pictured. • News 360 • Feedly 8
    9. 9. Being an unabashed user The best way to understand new mobile technology is to experience it firsthand. Buy an inexpensive Android tablet to try out apps (Nook Tablet, Amazon Kindle Fire, Archos). Look for apps that feed one or more of your personal passions. Try Twitter or Facebook while on the go. Learn about the downsides. Voice your opinions to developers and manufacturers.Katie Juhl, National Geographic Mobile 9
    10. 10. Twitter: curiouslee