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AARP Life@50+ 2013 Atlanta: Finding and Enjoying Electronic Books

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AARP Life@50+ 2013 Atlanta: Finding and Enjoying Electronic Books

  1. 1. Life@50+ Atlanta 2013 Finding and Enjoying Electronic Books Mike Lee, AARP
  2. 2. Ereader devices and ebooks are here to stay
  3. 3. Source: AARP - Attitude, Trend, & Opinion Monitor , March 2013 Contact: Gretchen Anderson, ganderson@aarp.org 73% of 50+ adults own at least 1 computer device 60% 48% 20% 83% of the 50+ own a mobile phone Laptops Tablets Desktops E -Readers 28% Smartphone 0 Feature phone 69% Younger boomers are more likely to own every type of device than those 60+ Device Ownership 19%
  4. 4. SPOTLIGHT ON: TABLETS % 10% 20% 30% 40% 50% 60% 70% 80% Aug-11 Oct-11 Jan-12 May-12 Sep-12 13-Mar Regular cell phone Desktop Laptop Smart phone E-reader Tablet computers R E S E A R C H C E N T E R While other technologies remain stagnant or show modest upward trends in adoption among the 50+, tablet adoption is increasing at the fastest rate, particularly in the past 14 months. The numbers, overall, are still low, however, compared to other devices. The tablet market continues to be the strongest growing technology device among the 50+, particularly among the 50 -59 year olds where over a quarter of them now own tablets. 6% 12% 11% 17% 22% 27% 11-Aug 11-Oct 12-Jan 12-May 12-Sep 13-Mar 550--559 Tablet Ownership
  5. 5. SPOTLIGHT ON: E -READERS 12% 19% 23% 12% 17% 20% 6% 11% 14% 0% 5% 10% 15% 20% 25% 2011 2012 2013 50+ 59-59 60-69 70+ R E S E A R C H C E N T E R Although they are less versatile than tablets, e -readers remain a consistent favorite of older adults of all ages. Their low cost, simplicity, and ability to accommodate readers with vision or dexterity problems make them a good technological choice for older adopters.
  6. 6. Buy both paper and electronic books online
  7. 7. Buy books on the ereader via wireless
  8. 8. Or download them from your computer
  9. 9. Use ereaders indoors and out
  10. 10. Two ereaders, one account – For the price of dinner out
  11. 11. Ereaders lose their keyboards and get 7” color sisters… <2011 2013
  12. 12. …to stay competitive with Apple and Samsung <2011 2013 Kobo Amazon Kindle B&N Nook Sony Reader Rakuten Kobo Aura Amazon Kindle B&N Nook Sony Reader Google iRiver Story HD Amazon Kindle Fire HD Rakuten Kobo Arc HD B&N Nook HD Sony Xperia Google Nexus 7 2013 Apple iPad mini 2012 Samsung Galaxy Tab 2, 7” 2014?
  13. 13. Don’t have an ereader? No problem. Use apps. B&N Nook Amazon Kindle Apple iBooks Rakuten Kobo Sony Reader Google Play Books
  14. 14. Ereader apps (mostly) load everywhere Apple iOS Google Android
  15. 15. 1.  Amazon (except if you want to load EPUB format) 2.  Kobo 3.  B&N or Google Most versatile ebook sources
  16. 16. Search for free ePUB format ebooks on Google Common ebook file formats.
  17. 17. Search for free ePUB format ebooks on Google
  18. 18. Get book recommendations from a community http://www.goodreads.com (acquired by Amazon March 2013)
  19. 19. Find and download free ebooks http://www.bookbub.com
  20. 20. Track ebook offers for Kindle http://www.bookdip.com
  21. 21. Oyster: Monthly subscription for unlimited access to thousands of ebooks https://www.oysterbooks.com
  22. 22. Narrate and share children’s books http://www.astorybeforebed.com
  23. 23. Read books with children in video chats http://www.astorybeforebed.com
  24. 24. Read books with children in video chats on laptops http://www.readeo.com/
  25. 25. Read books with children in video chats on tablets http://kindoma.com
  26. 26. Project Gutenberg for the free classics http://www.gutenberg.org
  27. 27. Borrow ebooks from your local library
  28. 28. Manage your offline collection of ebooks http://calibre-ebook.com
  29. 29. Scanning service converts paper to ebook http://www.blueleaf-book-scanning.com
  30. 30. The AARP Bookstore http://bookstore.aarp.org
  31. 31. Our bookstore includes all major booksellers
  32. 32. AARP Bookstore Tech Titles
  33. 33. 1.  Be lighter on your feet 2.  Carry a more books than you can read 3.  Save a buck or two 4.  Mark your favorite parts 5.  Customize your device for your needs Reasons you’ll love ebooks
  34. 34. Some more links to useful things •  Calibre ebook management software (free) http://calibre-ebook.com •  Blue Leaf service scans your paper books to ebook format http://www.blueleaf.com •  Good Ereader is one of my favorite blogs for news on e- reader and ebook products http://www.goodereader.com •  2013 Ereader comparison site http://ebook-reader-review.toptenreviews.com/
  35. 35. Download this presentation from Slideshare
  36. 36. Questions ?
  37. 37. Twitter: @curiouslee
  38. 38. Photos Credits: Slide 1: Antonio Vázquez http://www.flickr.com/photos/metrosis/5140054763/ Slide 8: Ian Forrester http://www.flickr.com/photos/cubicgarden/5019895145/ Slide 9: Upper left: Shell http://www.flickr.com/photos/65483692@N06/9508170385/ Lower left: Sam Harrelson http://www.flickr.com/photos/76443659@N00/4660568670/ Upper right: Elmine Wijna http://www.flickr.com/photos/elmine/4254109277/# Lower right: Mike Lee http://www.flickr.com/photos/curiouslee/9925185876/ Slide 10: Guy Sie http://www.flickr.com/photos/76491533@N00/7894695234/

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