Speech at «Multichannel 2013» in Utrecht on Tue Apr 22nd by Jonathan Möller, Founder of foryouandyourcustomers.
With his study «The Executive Summary on Multichannel Business», Jonathan Möller mapped the key findings for successful Multichannel into a striking blueprint. Since the publication in 2012 the independent study helped many wholesalers and manufacturers to make the right decisions.
This session gives an overview on the blueprint for a Business-to-Business (B2B) point of view. Learn how you can create sustainable competitive advantage by understanding the mechanics of Multichannel in your organization and for your customers.