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Alongside the Path of Gamification: An User Experience
Architect of foryouandyourcustomers on fixing our Systems
with Gameful Design.

Thursday 31 October 13
Adding Game
Mechanics

Non-Game Context

Gamification vs. Gameful Design
Thursday 31 October 13
Life as Game

Work as Game

System as Game

Gamification vs. Gameful Design
Thursday 31 October 13
The goal defines the specific outcome that players will work to achieve. (Jane McGonigal)

Activity
Goal

What is the Goal?
Thursday 31 October 13
Society

Collective

Individual

Is the Goal meaningful?
Thursday 31 October 13
The CRM-Imperator.
Thursday 31 October 13
Space Invaders is just a pile of pixels. It‘s about the story.

Do you have a nice Story to tell?
Thursday 31 October 13
Do you have a nice Story to tell?
Thursday 31 October 13
Feedback is about orientation.

How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
How do you provide Feedback?
Thursday 31 October 13
Fl
ow

Requirements / Difficulty

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
Mihály Csíkszentmihályi

What really is Flow Theory?
Thursday 31 October 13
Fl
ow

Requirements / Difficulty

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
Requirements / Difficulty

Gameplay Experience

Abilities / Experience

What really is Flow Theory?
Thursday 31 October 13
What really is Flow Theory?
Thursday 31 October 13
What really is Flow Theory?
Thursday 31 October 13
Two sides of the same coin: Motivation and Demotivation.

Indicator of Competence

Controller of Behavior

Gain of Status

Loss of Autonomy

Are you careful about extrinsic motivation?
Thursday 31 October 13
Visualize a common vision and meaningful goal
Tell a nice story
Design work as a gameplay of blissful learning and productivity
Handle rewards carefully

Do you remember?
Thursday 31 October 13
GAME OVER

Thursday 31 October 13

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How to start your Gamification project