Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to start your Gamification project

1,409 views

Published on

Wie sich ein Gamification-Programm umsetzen lässt, ist Thema der Präsentation von Multichannel Interaction Designer Claus Stachl von foryouandyourcustomers aus Wien. Welches Ziel verfolge ich mit einem Spiel, wie sehen sinnvolle Regeln aus und wie wird ein nachhaltiges Belohnungssystem für die Teilnehmer entworfen etc.

  • Be the first to comment

How to start your Gamification project

  1. 1. Alongside the Path of Gamification: An User Experience Architect of foryouandyourcustomers on fixing our Systems with Gameful Design. Thursday 31 October 13
  2. 2. Adding Game Mechanics Non-Game Context Gamification vs. Gameful Design Thursday 31 October 13
  3. 3. Life as Game Work as Game System as Game Gamification vs. Gameful Design Thursday 31 October 13
  4. 4. The goal defines the specific outcome that players will work to achieve. (Jane McGonigal) Activity Goal What is the Goal? Thursday 31 October 13
  5. 5. Society Collective Individual Is the Goal meaningful? Thursday 31 October 13
  6. 6. The CRM-Imperator. Thursday 31 October 13
  7. 7. Space Invaders is just a pile of pixels. It‘s about the story. Do you have a nice Story to tell? Thursday 31 October 13
  8. 8. Do you have a nice Story to tell? Thursday 31 October 13
  9. 9. Feedback is about orientation. How do you provide Feedback? Thursday 31 October 13
  10. 10. How do you provide Feedback? Thursday 31 October 13
  11. 11. How do you provide Feedback? Thursday 31 October 13
  12. 12. How do you provide Feedback? Thursday 31 October 13
  13. 13. How do you provide Feedback? Thursday 31 October 13
  14. 14. How do you provide Feedback? Thursday 31 October 13
  15. 15. How do you provide Feedback? Thursday 31 October 13
  16. 16. Fl ow Requirements / Difficulty Abilities / Experience What really is Flow Theory? Thursday 31 October 13
  17. 17. Mihály Csíkszentmihályi What really is Flow Theory? Thursday 31 October 13
  18. 18. Fl ow Requirements / Difficulty Abilities / Experience What really is Flow Theory? Thursday 31 October 13
  19. 19. Requirements / Difficulty Gameplay Experience Abilities / Experience What really is Flow Theory? Thursday 31 October 13
  20. 20. What really is Flow Theory? Thursday 31 October 13
  21. 21. What really is Flow Theory? Thursday 31 October 13
  22. 22. Two sides of the same coin: Motivation and Demotivation. Indicator of Competence Controller of Behavior Gain of Status Loss of Autonomy Are you careful about extrinsic motivation? Thursday 31 October 13
  23. 23. Visualize a common vision and meaningful goal Tell a nice story Design work as a gameplay of blissful learning and productivity Handle rewards carefully Do you remember? Thursday 31 October 13
  24. 24. GAME OVER Thursday 31 October 13

×