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Storytelling Steps to Success Your Path to Influence

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What’s your story, really, do you know? Do you know how to describe what you do for people and how you help them? The key to attracting clients or a new job is getting people to listen to your story and want to hear more.

Learn how the best brands and professionals tell their story. Dean DeLisle and the Social Jack™ Team have out together a quick easy to follow recipe to get on the right track and make sure that you can tell your story.

You will learn:
- How to structure your story
- How to tell your story
- What others hear in your story

The Social Jack™ Team has coached and trained over 100,000 professionals on Digital skills; learn from the best and see how you can become the brand that shines.

Your Instructor: Dean DeLisle, Founder and CEO of Forward Progress, a Chicago based Influencer Marketing Company, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 1,000 webcasts and live events elevating and showcasing influencers over the last 15 years.

Published in: Marketing
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Storytelling Steps to Success Your Path to Influence

  1. 1. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Path to Influence Flash Class Storytelling Steps to Success
  2. 2. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Train and Coach over 2,000 people per month • Trained and Coached over 100,000 in Influencer Development • Influencer Marketing and Development, Social Selling, Personal Branding, Online Event Marketing & Production, eLearning, Lead Generation & Conversion, Social Networking, Digital Marketing • B2B Professional Services, Financial, Insurance, Banking, Private Equity, Legal, Accounting, Technology, etc..
  3. 3. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Engage with the Go-to-Webinar Interface • Questions area in task bar • Type us a message so we know you got it • Ask us anything throughout the class • Download Brochure • Engage and WIN! Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: (631) 992-3221 Access Code 681-122-199
  4. 4. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  5. 5. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You a Business Influencer? Influencing is a necessary skill for anyone in business, whether a person is a manager or a salesperson. The ability to bring others to your way of thinking without force or coercion is important in business. Influencing others is a transferable skill business persons take with them from job to job in the business world. Managers want to convince employees to work hard, and salesmen need to convince clients their product is the best purchase choice. Source: CRON NEWS
  6. 6. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  7. 7. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  8. 8. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Thought Leader • Executive Presence • Humanize Your Brand • Attract Speaking Opportunities • Increase Referrals • Generate New Business What are your Goals? Know the Numbers!
  9. 9. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Tap into your emotions • The art of the start • List the turning points • Mind dump, write it out • Find your theme • Tell your story What is Your Story? Source: http://positivewriter.com/write-your-story/
  10. 10. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Story - Section One • Know your vision and goals • Attraction – your ideal target • Client • Partner • Hub • Who do you want to avoid Credit: I-Scoop
  11. 11. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Story - Section Two • Professional Brand • How did you meet? • What do you love about your industry? • What do you dislike about your industry? • What values is your company known for? Credit: I-Scoop
  12. 12. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Story - Section Three • Persona Brand • Your passion for what you do? • What drives you? • What makes you different? • What are your values? Credit: I-Scoop
  13. 13. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Story - Section Four • Persona Brand • What is your legacy? • When did you know this was it? • What do you love to do when not working? Credit: I-Scoop
  14. 14. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Google Yourself – Go Three Pages Deep! • Find all profiles – fix or remove • Make sure your story is consistent Know Your Digital Impression Positive (+) vs. Negative (-)
  15. 15. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile (s) = Your Professional Brand Positive (+) vs. Negative (-)
  16. 16. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand
  17. 17. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand 10-20 RULE
  18. 18. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  19. 19. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Measure Results (Goals)! Don’t forget Appointments, Proposals and SALES!
  20. 20. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You Ready to Be an Influencer?
  21. 21. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJackInfluencer.com LISTEN FOR CODE!
  22. 22. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Assignment • Become an INFLUENCER! • Be complete – Be relevant • What will you do for others? • What do you want or need? • Add more…. • It’s Time for You to Go! • Know your goal/outcome • Build your story! • Tell others! • Provide value - Be present! • Practice your POWER MOVES!
  23. 23. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Questions?
  24. 24. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  25. 25. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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