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Social teaming 101 for Marketers - How to Build a Responsive Online Community 02.09.2016

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Social teaming 101 for Marketers - How to Build a Responsive Online Community 02.09.2016

How are you doing online with social media, do you feel like you are working alone to produce the results you need?

In today’s world of social media marketing, with so many options, it becomes overwhelming to attract and manage them with just one person or even one department. How can we do more with less effort? Our coaching and training supports that with our Social Jack system, using Social Teaming. In this webinar we will address how to leverage those inside and outside your company for effective engagement, building relationships and hosting a strong community.

In this session you will learn:
- How the evolution of Social Teaming affects you
- How to build an effective Social Team
- How to continuously scout for new team members

How are you doing online with social media, do you feel like you are working alone to produce the results you need?

In today’s world of social media marketing, with so many options, it becomes overwhelming to attract and manage them with just one person or even one department. How can we do more with less effort? Our coaching and training supports that with our Social Jack system, using Social Teaming. In this webinar we will address how to leverage those inside and outside your company for effective engagement, building relationships and hosting a strong community.

In this session you will learn:
- How the evolution of Social Teaming affects you
- How to build an effective Social Team
- How to continuously scout for new team members

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Social teaming 101 for Marketers - How to Build a Responsive Online Community 02.09.2016

  1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Teaming 101 for Marketers How to Build a Responsive Online Community #SocialTeaming #SocialJackTV @DeanDeLisle @GetSocialJack
  2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Trained and Coached over 100,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Relationship Marketing, Social Selling, Event Management and Production, Web Seminars, eLearning, Lead Generation and Conversion, Social Networking and Email Marketing • Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales
  3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How to Engage with the GoToWebinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session • Engage and WIN! Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: (631) 992- 3221 Access Code: 669-404-783
  4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Teaming • Leverage Others • Building Trust • Reciprocity • Content Sharing • Engagement • Listening • Converting
  5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Teaming? Why does it often not work for organizations? MINDSET!
  6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Social Teaming • Makes Everything Easier • People Respond Well • Builds Trust • Visibility / Credibility • Builds Community • Viral Activity • Sharing
  7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? Dean Sue Mark Pat • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
  8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2016 LinkedIn™ Stats • LinkedIn ™ Has Over 350 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 Million new members added per week • 17.8 Million members belong to groups • 1.2 Million comments and posts to groups weekly • 2 Billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
  9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army*
  10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Competition and Allies Social WIFM Clients Community Vendors Employees INTERNAL EXTERNAL Employee Advocacy Partnerships
  11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social - Network Hubs Your Company Conferences Employees Charities Clients Partners Chamber Hub: Large cluster or group of cluster of network Connections working toward the same destination and targets.
  12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Teaming – Use of Clusters and Hubs Hub: Large cluster or group of cluster of network Connections working toward the same destination and targets. External Partners Internal Champions Core Team Brand REACH MILLIONS Don’t forget the WIFM!
  13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Simple Rules • Determine Your Destination • Establish Your Target • Inventory the “Trusted Team Members” • Inside First • Outside Second • Determine their Social Power • Reach • Activity / Engagement • Get Agreement!
  14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Website/Landing Page/Microsite/Social
  15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Simple Rules • Determine Your Destination • Establish Your Target • Inventory the “Trusted Team Members” • Inside First • Outside Second • Determine their Social Power • Reach • Activity / Engagement • Get Agreement!
  16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Does Your Team and Target Exist? • Facebook? • Twitter? • LinkedIn? • YouTube? • Pinterest? • Instagram ONLY PICK THREE MAX!
  17. 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media Profiles ACTIVE ACTIVE ACTIVE PASSIVE
  18. 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Destination • Target • Platforms • Team
  19. 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Team Launch • Destination • Target • Build Teams • Internal and External • Get Agreement • Trust and Verify! • Consistently Measure (Test)
  20. 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Teaming – Secret?
  21. 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The Team Scouting Philosophy
  22. 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Our Value to You • Marketing Services • Websites/Blogs • Social Build • Digital Media • Online Advertising • Coaching and Training • Social Community • Social Career • Social Selling • Social Life • Blend
  23. 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  24. 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc GET ON THE WAITING LIST NOW!!!
  25. 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Questions?
  26. 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!
  27. 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! Dean@forwardprogress.net

Editor's Notes

  • Staying Active online
    Being SOCIAL
    How many of you enjoy what you do?
    Are proud of what you do?
  • Building rapport with our community
    We can’t reach this many people in person all the time
    Networking events take time!
    Host your own!
    Getting Referrals!!!

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