1.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Teaming 101 for Marketers
How to Build a Responsive Online Community
#SocialTeaming #SocialJackTV
@DeanDeLisle @GetSocialJack

2.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and Production, Web
Seminars, eLearning, Lead Generation and Conversion, Social Networking and
Email Marketing
• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal,
Accounting, Technology, Marketing Agencies, Coaching and Training, Higher
Education and Channel Sales

3.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
How to Engage with the
GoToWebinar Interface
• Questions area in task bar
• Type us a question so
we know you understand
• Ask us anything
throughout the session
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(631) 992- 3221
Access Code: 669-404-783

4.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Teaming
• Leverage Others
• Building Trust
• Reciprocity
• Content Sharing
• Engagement
• Listening
• Converting

5.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Teaming?
Why does it often not work for organizations?
MINDSET!

6.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Why Social Teaming
• Makes Everything Easier
• People Respond Well
• Builds Trust
• Visibility / Credibility
• Builds Community
• Viral Activity
• Sharing

7.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
How Many Contacts Do You Have
That You Cannot See?
Dean Sue Mark Pat
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

8.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2016 LinkedIn™ Stats
• LinkedIn ™ Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 Million new members added per week
• 17.8 Million members belong to groups
• 1.2 Million comments and posts to groups weekly
• 2 Billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

9.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army*

10.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Competition and Allies
Social
WIFM
Clients
Community
Vendors
Employees
INTERNAL EXTERNAL
Employee Advocacy Partnerships

11.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social - Network Hubs
Your
Company
Conferences
Employees
Charities
Clients
Partners
Chamber
Hub: Large cluster or
group of cluster of network
Connections working toward
the same destination and
targets.

12.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Teaming – Use of Clusters and Hubs
Hub: Large cluster or
group of cluster of network
Connections working toward
the same destination and
targets.
External
Partners
Internal
Champions
Core Team
Brand
REACH
MILLIONS
Don’t forget the
WIFM!

13.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Simple Rules
• Determine Your Destination
• Establish Your Target
• Inventory the “Trusted Team Members”
• Inside First
• Outside Second
• Determine their Social Power
• Reach
• Activity / Engagement
• Get Agreement!

14.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Website/Landing Page/Microsite/Social

15.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Simple Rules
• Determine Your Destination
• Establish Your Target
• Inventory the “Trusted Team Members”
• Inside First
• Outside Second
• Determine their Social Power
• Reach
• Activity / Engagement
• Get Agreement!

16.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Where Does Your Team and Target Exist?
• Facebook?
• Twitter?
• LinkedIn?
• YouTube?
• Pinterest?
• Instagram
ONLY
PICK
THREE
MAX!

17.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Media Profiles
ACTIVE
ACTIVE
ACTIVE
PASSIVE

18.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Building a Content Map
• Remember
• Destination
• Target
• Platforms
• Team

19.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Team Launch
• Destination
• Target
• Build Teams
• Internal and External
• Get Agreement
• Trust and Verify!
• Consistently Measure (Test)

20.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Teaming – Secret?

21.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
The Team Scouting Philosophy

22.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Our Value to You
• Marketing Services
• Websites/Blogs
• Social Build
• Digital Media
• Online Advertising
• Coaching and Training
• Social Community
• Social Career
• Social Selling
• Social Life
• Blend

23.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

24.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GET ON THE WAITING LIST NOW!!!

25.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Questions?

26.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Thank You!

27.
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Connect WITH us!
Dean@forwardprogress.net