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Social Jack – How to Rock Your Personal Brand – The Start of Your Influence – EPI LA

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Dean DeLisle, training on our Social Jack Influencer Development Program, Module One on Your Personal Brand at the Exit Planning Institute, Los Angeles Chapter Meeting.

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Social Jack – How to Rock Your Personal Brand – The Start of Your Influence – EPI LA

  1. 1. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The Start of Your Influence Influencer Development Series How to Rock Your Personal Brand #GotInfluence @GetSocialJack
  2. 2. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Trains and Coach over 2,000 people per month • Trained and Coached over 100,000 in Influencer Development • Influencer Marketing, Social Selling, Personal Branding, Online Event Marketing & Production, eLearning, Lead Generation & Conversion, Social Networking, Digital Marketing • B2B Professional Services, Financial, Insurance, Banking, Private Equity, Legal, Accounting, Technology, etc..
  3. 3. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack My World
  4. 4. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.MyInfluenceFactory.com
  5. 5. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  6. 6. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  7. 7. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  8. 8. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You a Business Influencer? Influencing is a necessary skill for anyone in business, whether a person is a manager or a salesperson. The ability to bring others to your way of thinking without force or coercion is important in business. Influencing others is a transferable skill business persons take with them from job to job in the business world. Managers want to convince employees to work hard, and salesmen need to convince clients their product is the best purchase choice. Source: CRON NEWS
  9. 9. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Google Yourself – Go Three Pages Deep! • Find all profiles – fix or remove • Make sure your story is consistent Know Your Digital Impression Positive (+) vs. Negative (-)
  10. 10. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). Social selling has become more popular since companies have looked to increase their return on investment of social media interaction.[5] Sales teams within organizations frequently mine data from social media that may help them connect to customers in order to create a more genuine sales lead.[5] The technique frequently focuses on approaching potential clients in a less direct way, meaning they don't interrupt their daily lives with cold calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up many sales processes, while also improving relationships. Source: Wikipedia: Social Selling Social Selling
  11. 11. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  12. 12. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  13. 13. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The Power of Connections • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Dean Sue Mark Pat NO MORE ONE TO ONE SELLING!
  14. 14. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The LinkedIn Network
  15. 15. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You Ready to Be an Influencer?
  16. 16. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack PERSONAL BRANDING 100
  17. 17. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  18. 18. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Thought Leader • Executive Presence • Humanize Your Brand • Attract Speaking Opportunities • Increase Referrals • Generate New Business What are your Goals? Know the Numbers! SHARE YOUR GOALS!
  19. 19. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Identify Your Target Who is your target customer/client/partner? • What do they look like? • What industry are they in? • What size company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
  20. 20. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Tap into your emotions • The art of the start • List the turning points • Mind dump, write it out • Find your theme • Tell your story What is Your Story? Source: http://positivewriter.com/write-your-story/
  21. 21. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Why are you doing what you do? • How did you get started? • How do you help your target client/partner? • What drives you, what is your oxygen? • What do you love to do when not working? What is Your Story? Partner Writing Exercise!
  22. 22. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Professional Keywords • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? • What makes you different? • What is your skill set?
  23. 23. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Professional Keywords PHRASE (10) • Commercial Finance • Commercial Loans • Business Expansion • Equipment Leasing • Real Estate Acquisition • Commercial Lending CORE (20) • Lending • Commercial • Finance • Profitability • Growth • Chicago LOCAL BASED (10) • Illinois Loans • Illinois Commercial • Illinois Expansion • Chicago Lending • Chicago Commercial • Chicago Expansion10x 10-20 RULE!
  24. 24. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Photo, Headline and Summary
  25. 25. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Photo, Headline and Summary
  26. 26. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile = Your Professional Brand Positive (+) vs. Negative (-)
  27. 27. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand
  28. 28. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand 10-20 RULE
  29. 29. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Peer Review • Book best appointment time • Within 8 days • Enough time to update profile • With you • Commit to both being done • With each other
  30. 30. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Load Your Contacts
  31. 31. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Ask Your Network Targets to Connect • Are you on LinkedIn? • Set your first appointments • Find your Team (Scouting)
  32. 32. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Measure Results! Don’t forget Appointments, Proposals, and SALES!
  33. 33. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling Index
  34. 34. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Summary Assignments • Build Your Personal Brand • Build Your Story • Build Your Profile (s) • Measure Who Your Attract REMEMBER • GOALS • TARGET • KEYWORDS • WHY
  35. 35. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Final Things To Know
  36. 36. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Final Things To Know
  37. 37. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Final Things To Know Feeder Team Social Networks Networking Referrals Feeder Team Tryouts Social Jack Team Play Scouting The Draft
  38. 38. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Final Things To Know
  39. 39. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Final Things To Know
  40. 40. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  41. 41. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack CELEBRATE! INTRO YOUR TEAMMATE TO SOMEONE THEY SHOULD KNOW!
  42. 42. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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