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Social Jack Flash Class - 5 Steps for a Successful Webcast - How to Fill and Convert Online Events

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Marketing and producing a successful webcast is more than buying some software and flipping the switch. Our team, who has produced over 1,000 webcasts, will share some of the critical steps that you need to be successful.

Whether you work for an organization or you’re building one, webcasts are great for attracting an audience, generating leads and producing content. With a plan and a few key steps, we show you how to get started on your path to success.

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Social Jack Flash Class - 5 Steps for a Successful Webcast - How to Fill and Convert Online Events

  1. 1. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Fill and Convert Online Events 5 Steps for a Success Webcast
  2. 2. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ • Marketed and Produced over 1,000 Webcasts • Trained and Coached over 100,000 Professionals • Influencer Development, Social Selling, Webcast Marketing & Production, eLearning, Lead Generation & Conversion, Social Networking, Digital Marketing • B2B Professional Services, Marketing, Financial, Insurance, Banking, Private Equity, Legal, Accounting, Technology…
  3. 3. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Engage with the Go-to-Webinar Interface • Questions area in task bar • Type us a message so we know you got it • Ask us anything throughout the class • Engage and WIN! Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: (631) 992-3221 Access Code 681-122-199
  4. 4. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  5. 5. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Create Business Influence – Why? • Reputation • Visibility • Brand Awareness • Trusted Relationships • Referrals • New business
  6. 6. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Vehicles of Digital Influence • Content • Blog • ImagesVideo • Webcast • Podcast • Social Media ($) • Email
  7. 7. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  8. 8. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics Employee Advocacy HOT! Now Influencer Marketing HOTTER! Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
  9. 9. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  10. 10. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  11. 11. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step One – Platform Selection • Marketing Features • Import/Export Functions • Customized Registration • Polling Questions • Custom Layout – Sponsorships • Communication • Reporting
  12. 12. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Two – Campaign Development • Develop or Confirm • Goals • Offer • Target • Message
  13. 13. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Three – Influencer Marketing • Steps to success • Budget • Activate Content • Activate Network • Organizers • Partners • Affiliates • Social, Email, PPC • Test, Measure, Adjust
  14. 14. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Four – Conversion • Conversion Tips • Pace yourself • Offer to match the audience • Hint to the offer (6 min) • Have a clear close
  15. 15. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Step Five – Post Event Follow Up • Conversion Tips • Follow up deliverables (4-24 hours) • Contact attendees • Contact to non-attendees • Drip marketing/call sequence
  16. 16. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Summary – Top 5 Steps 1. Platform Selection 2. Campaign Development 3. Influencer Marketing 4. Conversion 5. Post Event Follow Up
  17. 17. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  18. 18. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Assignment • Have a plan to succeed! • Think about outcome first! • Who is your target? • What is your offer? • Influencer Marketing • Get a team working together! • Be realistic with your budget. • Measure results all the way through. • Don’t forget about post marketing! • Ask if you need help!
  19. 19. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Our Offer www.SocialJackCoaching.com Only Taking First 10 People!
  20. 20. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Questions?
  21. 21. How to Use LinkedIn for New Business Development Influencer Marketing Series Successful Webcasting SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Our Offer www.SocialJackCoaching.com Only Taking First 10 People!
  22. 22. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Winner?
  23. 23. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  24. 24. How to Use LinkedIn for New Business Development Social Selling 101 A Brave New World SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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