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Social Influencer Event Marketing - Brand Advocacy Program 2017

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In the last year, influencer marketing has become a necessity for any brand. Most brands have used social influencers in one way or another. What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Then combine that with streaming media to have to ultimate winning combo. With social media, brands benefit from positive contributions from their fans and followers without even having a formal influencer marketing program. We have a unique program that can take any influencers that you have now and blend them with influencers we have to make the ultimate social team for your brand. We can also bridge your conferences, expos, and events and use online events in concert with influencer marketing to create an everlasting effect on your events. Access our slide presentation for this program and then ask us for a demo of our program. – CTA = Free consultation

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Social Influencer Event Marketing - Brand Advocacy Program 2017

  1. 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing BRAND ADVOCACY PROGRAM
  2. 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Forward Progress •Digital Marketing for over 13 years •Developers of Social Jack™ •Authority on Relationship Marketing and Event Services •Over 1,000 online events •Trained and Coached over 100,000 Online •Over 5 million leads generated, over a billion dollars in online new business
  3. 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Awareness Consideration Conversion Loyalty Advocacy Word-of-Mouth 2. Consumers add or subtract brands as they evaluate what they want 1. The consumer considers an initial set of brands, based on brand perceptions and exposure to recent touch points. 4. After purchasing a product or service, the consumer builds expectations based on experience to inform the next decision journey. 3. Ultimately, the consumer selects a brand at the moment of purchase. Moment of Purchase Initial Consideration Active Evaluation Information gathering, shopping Post purchase Experience Ongoing exposure Loyalty loop Trigger Digital Marketing and the Consumer Journey
  4. 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Partner Network Alliance Social Community Growth Influencer (s) Brand B Brand A Multi-Brand Partnerships and Influencer alignment provide the ultimate power to your events and online community
  5. 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Traditional Event Cycle Social Impact Begins Social Tapers OffExternal Activate Social •Internal •External Increase Activity •Internal •External Activate Content •Internal •External Post Content
  6. 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Social Conference Program • Build Event Style Community • Social Networking • Interim Online Events • Influencer Marketing • Digital Advertising • Content Marketing • Listening • Build Community • Create Waiting List • Event Success Your Event Lives On!
  7. 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Social Media Services • Account Setup • Social Media Content Development • Hashtag and Tagging Strategy • Contest and Give-aways • Social Tracking Pixels • Snapchat Filters • Live Stream • Podcast Conversion • Social Visual Props
  8. 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Influencer Take Over • Influencer hosts your social media • Behind the scenes • Paid vs Leverage • Coaching and Training
  9. 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Influence Event Program MAIN EVENT Influencer Webcast Influencer Webcast Influencer Webcast Influencer Webcast Influencer Webcast Influencer Webcast Social Impact Repeat and Build Community •Podcast •Video •Social Content •Podcast •Video •Social Content •Podcast •Video •Social Content
  10. 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing We Train Your Team and Influencers • Influencer Training • Employee Advocacy • Social Teaming • Coaching Programs • Online Sessions
  11. 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Bridging from Live Events….. Over 100,000 Coached and Trained!
  12. 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing …to Effective Online Events, Video, Podcasts, etc …. NOW ON iTunes
  13. 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing …..Building an active Social Community Social Teaming!
  14. 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Team up with your Sponsors! • Value Add to existing sponsors • Greater exposure for them • Increase sponsor packages • Co-branding exposure • Extend partnerships
  15. 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Outcome • Events live online and onsite • Create waiting list for each event • Increase ticket sales • Boost online engagement • Upgrade your sponsor packages • Increase brand equity
  16. 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Digital Marketing Connect WITH us! Dean@forwardprogress.net

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