Session 6 Osnap Campaign Builder


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Class 6 - Advanced Twitter class for APS Group

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  • Friend acquistion – industry
  • Find Tweet discussions
  • Follow people you find interesting or who could connect you to business
  • Follow their people…if it makes sense – pursue either their followers or followees – For example if this guy is an expert in mutual funds and is providing expert content and has a good following base, chances are the people that are following him have an interest in mutual funds. So if you also are an expert in mutual funds, make sure your profile states that and you start following his followers.
  • Monitor industry and hot topics, know what is hot and what is not! Be an expert…..on topic
  • Outlook 2007, free download – feed demon, email if supported – example – pick a hot RSS feed related articles and blogs – then tweet or blog on them with a link and show that you are connected to the hot stuff
  • Increase credibility – add to your own blog as well…..
  • Pushes you into a conversation - or implied conversation
  • D = only to them
  • Find expert conversations easier – also allow you to find conversations for you to “be the expert”
  • Tweet from blog posts – fresh updates tweet automatically
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  • Session 6 Osnap Campaign Builder

    1. 1. Social Network Campaign Builder 10 Week Coaching Series Session 6
    2. 2. Game Plan Road Map to Success <ul><li>Your 10 Week Campaign Building Game Plan </li></ul><ul><li>Intro - Positioning and Campaign Building </li></ul><ul><li>Review and Build a Campaign </li></ul><ul><li>Facebook Part 1 </li></ul><ul><li>Facebook Part 2 </li></ul><ul><li>Twitter Part 1 </li></ul><ul><li>Twitter Part 2 </li></ul><ul><li>LinkedIN Part 1 </li></ul><ul><li>LinkedIN Part 2 </li></ul><ul><li>Campaign Launch </li></ul><ul><li>Monitoring for Success </li></ul>
    3. 3. ASSIGNMENT <ul><li>Create a Twitter account </li></ul><ul><li>Set all your preferences </li></ul><ul><li>Add your photo </li></ul><ul><li>Create and upload a branded Twitter background </li></ul><ul><li>Develop (but do not send) 3 possible “Tweets” that will generate conversation and email to Kurt </li></ul>
    4. 4. Building Friends Twitter is a useless tool unless you have friends following you.
    5. 5. Building Friends Enter Keywords about your industry <ul><li>Twitter search allows you to search phrases or words that people are “tweeting” about. </li></ul><ul><li>Search on terms that relate to your industry </li></ul>
    6. 6. Building Friends Follow industry leaders Find people that are talking about your industry and follow them
    7. 7. Building Friends Follow people that they are following These are people that they think are important. So should you.
    8. 8. Building Friends Follow people that are following them These are people that think they are important. The goal is for them to think you are important too.
    9. 9. Building Friends Follow people that follow you. Hillary Clinton did not follow people back. Obama did. We know the result
    10. 10. Finding Content Finding interesting content can be a challenge. Use tools online like Google Blog Search Search for keyword terms in your industry. Visit blogs that grab your attention. blogs earch. google .com
    11. 11. Finding Content Use RSS Feeds to automatically receive new content. Most blogs allow you to subscribe to their updates via RSS. RSS stands for Really Simple Reader Outlook 2007 provides an RSS Feeder or you can download free readers like FeedDemon
    12. 12. Tweeting Content Once you find that content, tweet about it. The more you post interesting/relevant content, the more people will listen to you and follow you. Soft Push vs Hard Push I found a great article on Asset Management which shows creative methods to route taxable income to mutual funds. Check it out at……(or link to fan pagewebsite)
    13. 13. Tweeting Basics Using the @ symbol before a Twitter user name indicates that you are talking or replying directly to them. Other followers will be able to see your response. These are good! Engage in conversations. Add- the “We Offer” – and link to site
    14. 14. Tweeting Basics Using the letter d before a Twitter user name sends them a direct message. This is a private message much like email. Only the person you have addressed will see it. When you are ready – ad your contact info to set the appointment
    15. 15. Tweeting Basics Adding a hashtag (#) before a keyword(s) creates a searchable conversation. People search on and index hashtags. It makes you easier to find.
    16. 16. Twitter Tools Some great tools to optimize your Twitter time management TweetDeck <ul><li>Desktop client to connect with Twitter. </li></ul><ul><li>Free tool that can be downloaded at </li></ul><ul><li>Create Groups </li></ul><ul><li>Manage Groups </li></ul>
    17. 17. Twitter Tools <ul><li>Tweet directly from TweetDeck and share photos or web links </li></ul><ul><li>Manage conversations with @replies and direct messages </li></ul><ul><li>Create Groups to easily follow friends, colleagues or other interest groups </li></ul><ul><li>Follow topics in real-time with saved searches </li></ul><ul><li>Update Facebook and view your friends’ status updates </li></ul><ul><li>Preview short URLs from the comfort of TweetDeck </li></ul><ul><li>Manage multiple Twitter accounts easily </li></ul><ul><li>Keep your TweetDeck safe with sync and back-up </li></ul><ul><li>Avoid Twitter spam with TweetDeck’s spam button </li></ul>
    18. 18. Twitter Tools Some great tools to optimize your Twitter time management <ul><li>Free web client </li></ul><ul><li>Team Workflow </li></ul><ul><li>Statistic Tracking </li></ul><ul><li> </li></ul>HootSuite
    19. 19. Twitter Tools
    20. 20. Twitter Tools The Hootlet tool allows you automatically tweet about the current webpage you are on.
    21. 21. Twitter Tools Tweet to multiple accounts
    22. 22. Twitter Tools Auto URL shortener
    23. 23. Twitter Tools Tweet Scheduler
    24. 24. ASSIGNMENT <ul><li>Start Following people. </li></ul><ul><li>Research blogs in your industry and set-up RSS feeds. </li></ul><ul><li>Start Tweeting. </li></ul><ul><li>Install TweetDeck </li></ul><ul><li>Set-up account with HooteSuite </li></ul><ul><li>Get in the conversation. </li></ul><ul><li>Next Session: Monday, August 17 at 3:00 CST – LinkedIn Part 1 </li></ul>