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How to Convert and Manage your Social Network Connections 301 ONLINE Social Network Acceleration Program Training Series (...
Overview <ul><li>Integrated Marketing Plan – The Game Plan </li></ul><ul><li>Proper Campaign Management  </li></ul><ul><li...
The Game Plan - Awareness Know where you have been vs. what you are currently doing vs. what you should be doing! Also, un...
The Game Plan -Team <ul><li>Who will help? </li></ul><ul><li>Employees </li></ul><ul><li>Vendors </li></ul><ul><li>Partner...
The Game Plan -Target Who is the Target? <ul><li>Who are they? </li></ul><ul><li>Type of Company </li></ul><ul><li>Annual ...
The Game Plan - Integrate <ul><li>Integrate! </li></ul><ul><li>What is working </li></ul><ul><li>What is not </li></ul><ul...
The Game Plan - Quantify <ul><li>Quantify! </li></ul><ul><li>What are the goals </li></ul><ul><li>How will you measure? </...
The Game Plan - SWOT <ul><li>SWOT! </li></ul><ul><li>Once a Quarter </li></ul><ul><li>Awareness </li></ul>(877) 59 - COACH...
The Game Plan - Competitors <ul><li>Know thy competitors! </li></ul><ul><li>Smile your all over! </li></ul><ul><li>Sweep <...
The Game Plan – Content? <ul><li>Content and Materials </li></ul><ul><li>Content </li></ul><ul><li>Materials </li></ul><ul...
CTA = Call to Action <ul><li>What is it – the offer – the goal? </li></ul><ul><ul><li>Shopping Cart – buy stuff </li></ul>...
The Game Plan – Destination? <ul><li>Destination? </li></ul><ul><li>Website </li></ul><ul><li>Landing </li></ul><ul><li>Sq...
The Game Plan – Social Prep <ul><li>Social Prep </li></ul><ul><li>Align Team </li></ul><ul><li>Select Wisely </li></ul><ul...
The Game Plan – Leads! <ul><li>Leads! </li></ul><ul><li>Where </li></ul><ul><li>Who </li></ul><ul><li>What </li></ul><ul><...
The Game Plan – Close! <ul><li>Sales! </li></ul><ul><li>Process </li></ul><ul><li>To </li></ul><ul><li>Close </li></ul>(87...
The Game Plan – Go! <ul><li>Go! </li></ul><ul><li>Begin </li></ul><ul><li>Measure </li></ul><ul><li>Adjust </li></ul><ul><...
How to Convert! <ul><li>Find the Groups </li></ul><ul><li>Join the Groups </li></ul><ul><li>Engage the People </li></ul><u...
Find Your Groups <ul><li>The Game Plan </li></ul><ul><li>Target Definition </li></ul><ul><li>Your CTA </li></ul><ul><li>Fi...
 
Simply “Find One” and  Join   or “Start One”
 
 
 
Join then Invite People!
Then Engage!
Cut and Paste from Word! Remember Your CTA!
Invite Over <ul><li>Your CTA can work it </li></ul><ul><li>You can work it! </li></ul>(877) 59 - COACH (592-6224)
Invite Over – CTAYOU E-Mail or Phone (877) 59 - COACH (592-6224) GROUPS ACTIVITIES PROFILE Call to Action OR- YOU
Couple Points of Action!
<ul><li>Remember Target </li></ul><ul><li>Scope Profile – Hunt </li></ul><ul><li>Reply – Test </li></ul><ul><li>Inv </li><...
YOU CAN CONVERT FROM ANY OF THESE ACTIVITES! <ul><li>Group Hunting </li></ul><ul><li>Prospecting  </li></ul><ul><li>Re-con...
Time Management! (877) 59 - COACH (592-6224)
Time Management! <ul><li>Have your plan in clear site </li></ul><ul><li>Have your team
esources defined </li></ul><ul><li>...
<ul><li>Block Time! </li></ul><ul><li>Update ProfilesStatus = 1 Hour a week </li></ul><ul><li>BloggingPosting = 20 min a d...
<ul><li>Know Your Focus! </li></ul><ul><li>If research is your goal  you’ll want to find blogs, Podcasts and news sites th...
<ul><li>Use Tools To Maximize Productivity! </li></ul><ul><li>Ping.FM – Status Updates </li></ul><ul><li>RSS Feeds - Use R...
<ul><li>Weekly Routine! </li></ul><ul><li>Hour of Power! </li></ul><ul><li>Review your successes and failures each week </...
If ALL Your Key People  did this …. How Many Leads Would you have? (887) 59 - COACH (592-6224)
This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>LinkedIN has o...
This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>Facebook Chica...
MYeReputation If You Need Help! MYeReputation.com is a platform  where you can have access to unlimited training and your ...
Forward Progress If You Need Help! Forward Progress is a  Coaching and Training  Company that will help you  transition yo...
Next Steps <ul><li>Free Trial as Promised </li></ul><ul><li>Group Coaching Session </li></ul><ul><li>Access to all materia...
Contact Us With Any Questions Thank You! [email_address] TWITTER:  http://twitter.com/deandelisle FACEBOOK:  http://profil...
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Osnap - Course Three - How To Convert And Manage Your Connections In Facebook And Linked In

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An overview from course three where we teach the fundamentals of Campaign Mangement, Lead Coversion and Time Management related to your Social Networks.

Topics Include:
- Integrated Marketing Plan – The Game Plan
- Proper Campaign Management
- How to convert your connections to appointments
- Proper Time Management

Enjoy - this is how people are seeing a real ROI!

Published in: Business, Technology
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Osnap - Course Three - How To Convert And Manage Your Connections In Facebook And Linked In

  1. 1. How to Convert and Manage your Social Network Connections 301 ONLINE Social Network Acceleration Program Training Series (877) 59 - COACH (592-6224)
  2. 2. Overview <ul><li>Integrated Marketing Plan – The Game Plan </li></ul><ul><li>Proper Campaign Management </li></ul><ul><li>How to convert your connections to appointments </li></ul><ul><li>Proper Time Management </li></ul>(877) 59 - COACH (592-6224)
  3. 3. The Game Plan - Awareness Know where you have been vs. what you are currently doing vs. what you should be doing! Also, understand how to identify successes and failures! (877) 59 - COACH (592-6224)
  4. 4. The Game Plan -Team <ul><li>Who will help? </li></ul><ul><li>Employees </li></ul><ul><li>Vendors </li></ul><ul><li>PartnersJV </li></ul><ul><li>Reps </li></ul><ul><li>Contractors </li></ul>(877) 59 - COACH (592-6224)
  5. 5. The Game Plan -Target Who is the Target? <ul><li>Who are they? </li></ul><ul><li>Type of Company </li></ul><ul><li>Annual Revenue </li></ul><ul><li>Age </li></ul><ul><li>Household Income </li></ul><ul><li>Geography </li></ul>(877) 59 - COACH (592-6224)
  6. 6. The Game Plan - Integrate <ul><li>Integrate! </li></ul><ul><li>What is working </li></ul><ul><li>What is not </li></ul><ul><li>Will SN work with these methods </li></ul>(877) 59 - COACH (592-6224)
  7. 7. The Game Plan - Quantify <ul><li>Quantify! </li></ul><ul><li>What are the goals </li></ul><ul><li>How will you measure? </li></ul>(877) 59 - COACH (592-6224)
  8. 8. The Game Plan - SWOT <ul><li>SWOT! </li></ul><ul><li>Once a Quarter </li></ul><ul><li>Awareness </li></ul>(877) 59 - COACH (592-6224)
  9. 9. The Game Plan - Competitors <ul><li>Know thy competitors! </li></ul><ul><li>Smile your all over! </li></ul><ul><li>Sweep </li></ul><ul><li>Awareness </li></ul>(877) 59 - COACH (592-6224)
  10. 10. The Game Plan – Content? <ul><li>Content and Materials </li></ul><ul><li>Content </li></ul><ul><li>Materials </li></ul><ul><li>Call to Action? </li></ul>(877) 59 - COACH (592-6224)
  11. 11. CTA = Call to Action <ul><li>What is it – the offer – the goal? </li></ul><ul><ul><li>Shopping Cart – buy stuff </li></ul></ul><ul><ul><li>Subscribe – newsletter - tips </li></ul></ul><ul><ul><li>Download – e-books – whitepapers - articles </li></ul></ul><ul><ul><li>Join – membership – club - cause </li></ul></ul><ul><ul><li>Learn More – Classes </li></ul></ul>(877) 59 - COACH (592-6224)
  12. 12. The Game Plan – Destination? <ul><li>Destination? </li></ul><ul><li>Website </li></ul><ul><li>Landing </li></ul><ul><li>Squeeze </li></ul><ul><li>Registration </li></ul>(877) 59 - COACH (592-6224)
  13. 13. The Game Plan – Social Prep <ul><li>Social Prep </li></ul><ul><li>Align Team </li></ul><ul><li>Select Wisely </li></ul><ul><li>Setup Accounts </li></ul><ul><li>Optimize </li></ul><ul><li>Connect </li></ul><ul><li>Prep for Launch </li></ul>(877) 59 - COACH (592-6224)
  14. 14. The Game Plan – Leads! <ul><li>Leads! </li></ul><ul><li>Where </li></ul><ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>When </li></ul><ul><li>Or Else!? </li></ul>(877) 59 - COACH (592-6224)
  15. 15. The Game Plan – Close! <ul><li>Sales! </li></ul><ul><li>Process </li></ul><ul><li>To </li></ul><ul><li>Close </li></ul>(877) 59 - COACH (592-6224)
  16. 16. The Game Plan – Go! <ul><li>Go! </li></ul><ul><li>Begin </li></ul><ul><li>Measure </li></ul><ul><li>Adjust </li></ul><ul><li>Continue! </li></ul>(877) 59 - COACH (592-6224)
  17. 17. How to Convert! <ul><li>Find the Groups </li></ul><ul><li>Join the Groups </li></ul><ul><li>Engage the People </li></ul><ul><li>Invite Over </li></ul><ul><li>Draw to Close </li></ul><ul><li>Manage!!! </li></ul>(877) 59 - COACH (592-6224)
  18. 18. Find Your Groups <ul><li>The Game Plan </li></ul><ul><li>Target Definition </li></ul><ul><li>Your CTA </li></ul><ul><li>Find the Groups </li></ul>(877) 59 - COACH (592-6224)
  19. 20. Simply “Find One” and Join or “Start One”
  20. 24. Join then Invite People!
  21. 25. Then Engage!
  22. 26. Cut and Paste from Word! Remember Your CTA!
  23. 27. Invite Over <ul><li>Your CTA can work it </li></ul><ul><li>You can work it! </li></ul>(877) 59 - COACH (592-6224)
  24. 28. Invite Over – CTAYOU E-Mail or Phone (877) 59 - COACH (592-6224) GROUPS ACTIVITIES PROFILE Call to Action OR- YOU
  25. 29. Couple Points of Action!
  26. 30. <ul><li>Remember Target </li></ul><ul><li>Scope Profile – Hunt </li></ul><ul><li>Reply – Test </li></ul><ul><li>Inv </li></ul><ul><li>Scope Out Profile </li></ul><ul><li>Invite </li></ul><ul><li>Give Email or Number </li></ul><ul><li>Set Appointment </li></ul>Couple Points of Action!
  27. 31. YOU CAN CONVERT FROM ANY OF THESE ACTIVITES! <ul><li>Group Hunting </li></ul><ul><li>Prospecting </li></ul><ul><li>Re-connecting to old customers </li></ul><ul><li>Finding new markets </li></ul><ul><li>Promoting an event </li></ul><ul><li>Promoting your product or service </li></ul><ul><li>Asking for Advice </li></ul><ul><li>Job Hunting </li></ul><ul><li>The list goes on…….. </li></ul>(877) 59 - COACH (592-6224)
  28. 32. Time Management! (877) 59 - COACH (592-6224)
  29. 33. Time Management! <ul><li>Have your plan in clear site </li></ul><ul><li>Have your team esources defined </li></ul><ul><li>Identify what you know is working </li></ul><ul><li>Identify your time allocation </li></ul><ul><li>Schedule it </li></ul><ul><li>Measure it </li></ul><ul><li>Manage it </li></ul>(877) 59 - COACH (592-6224)
  30. 34. <ul><li>Block Time! </li></ul><ul><li>Update ProfilesStatus = 1 Hour a week </li></ul><ul><li>BloggingPosting = 20 min a day </li></ul><ul><li>Group Building = 1 Hour a week </li></ul><ul><li>DO NOT MIX WITH EMAIL TIME! </li></ul>
  31. 35. <ul><li>Know Your Focus! </li></ul><ul><li>If research is your goal you’ll want to find blogs, Podcasts and news sites that provide quality information and subscribe to their RSS feeds. </li></ul><ul><li>If networking is your focus you’ll want to build a community and/or an audience. You’ll want to be active on social networking sites like Facebook and LinkedIN, as well as building a following on Twitter. </li></ul><ul><li>If you’re driven by marketing , you’ll want to concentrate on getting your brand and products out there, perhaps by creating videos, blogging, and engaging customers on social networking sites. Group Building and Appointment Setting! </li></ul><ul><li>If you’re driven by sales , you’ll want to combine some of the networking and marketing suggestions. Don’t for get Group Building and Appointment Setting! </li></ul>
  32. 36. <ul><li>Use Tools To Maximize Productivity! </li></ul><ul><li>Ping.FM – Status Updates </li></ul><ul><li>RSS Feeds - Use RSS to track your favorite blogs, Podcasts, gurus, and search terms on social media sites </li></ul><ul><li>MYeReputation.com – Manage, Distribute and Learn </li></ul>
  33. 37. <ul><li>Weekly Routine! </li></ul><ul><li>Hour of Power! </li></ul><ul><li>Review your successes and failures each week </li></ul><ul><li>Decide what you are going to add, change or eliminate </li></ul><ul><li>Schedule your time as shown </li></ul><ul><li>Execute! </li></ul><ul><li>Remember this is a lead machine! </li></ul>
  34. 38. If ALL Your Key People did this …. How Many Leads Would you have? (887) 59 - COACH (592-6224)
  35. 39. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>LinkedIN has over 30 million members </li></ul><ul><ul><li>Dean is connected to over 2million by 2 degrees </li></ul></ul><ul><li>Facebook started by college kids – NOT JUST FOR KIDS! </li></ul><ul><ul><li>Over 68mil Unique Visitors a Month! </li></ul></ul><ul><ul><li>Women over the age of 55 have a 175.3% growth in last year </li></ul></ul><ul><ul><li>Ages between 45 and 54 has grown 165% in last 4 months! </li></ul></ul><ul><ul><li>Over the age of 45 is about 35 million registered users </li></ul></ul><ul><ul><li>600,000 people will join today! </li></ul></ul>100,000,000 People will Login Today! * 02/19/09 Center for Media Research (877) 59 - COACH (592-6224)
  36. 40. This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT! If I knew then what I know now... <ul><li>Facebook Chicago Local – Age > 25 within.. </li></ul><ul><ul><li>10 Miles – </li></ul></ul><ul><ul><li>25 Miles – </li></ul></ul><ul><ul><li>50 Miles – </li></ul></ul>Now that everyone is on it – where are you? * 02/19/09 Center for Media Research 649,200 923,520 1,243,080 (877) 59 - COACH (592-6224)
  37. 41. MYeReputation If You Need Help! MYeReputation.com is a platform where you can have access to unlimited training and your own Personal Marketing Assistant that will help you distribute your content to Social Networks for only $99 per month! Training & Distribution
  38. 42. Forward Progress If You Need Help! Forward Progress is a Coaching and Training Company that will help you transition your business, products, services and you to the world of ONLINE Social Networks. Transition Coaching
  39. 43. Next Steps <ul><li>Free Trial as Promised </li></ul><ul><li>Group Coaching Session </li></ul><ul><li>Access to all materials </li></ul><ul><ul><li>Recordings </li></ul></ul><ul><ul><li>Slides </li></ul></ul><ul><ul><li>Save your notes! </li></ul></ul>
  40. 44. Contact Us With Any Questions Thank You! [email_address] TWITTER: http://twitter.com/deandelisle FACEBOOK: http://profile.to/deandelisle/ LINKEDIN: http://www.linkedin.com/in/deandelisle Call (877) 592-6224

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