Linked In Class One How To Build And Optimize Your Profile For Business


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Class One – How to Build and Optimize Your LinkedIn Account for New Business* (1 Hour)


There are techniques to make your LinkedIn Account become a magnet for business. This is no secret; however, once you learn how to manage your account successfully, you will be amazed at the results. We will show you how to not only optimize your profile for LinkedIn, but also “get found” outside of LinkedIn by Google and other search engines.

You will want to create a basic LinkedIn account before you take this class even if it is not completely filled out. Building the ideal account will be covered in a succinct step-by-step process. We will also cover critical settings for your account which will help LinkedIn work for you.

Then we will effectively show you the easiest way to add new contacts to your network and how to continue the process as a critical business building practice. You will never look at your professional network/contacts the same again as you learn to successfully connect more productively to build your business. This class is the launch pad that will set you up for everything from getting appointments to filling events.

Participants will learn HOW TO:

* Build an optimized account*
* Maintain optimal account settings
* Manage options to add new target contacts
* Attract new clients looking for your business
* Leverage your network to find your target customers
* Change your settings for Google and others search
* Measure if your new target network is building

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Linked In Class One How To Build And Optimize Your Profile For Business

  1. 1. Class One How to Build and Optimize Your LinkedIN Account for New Business  
  2. 2. Your Instructor Today Dean DeLisle <ul><li>President of Forward Progress, Inc </li></ul><ul><li>Co-Founder and CEO of </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>
  3. 3. Game Plan Road Map to Success <ul><li>Build an optimized account </li></ul><ul><li>Maintain optimal account settings </li></ul><ul><li>Manage options to add new target contacts </li></ul><ul><li>Attract new clients looking for your business </li></ul><ul><li>Leverage your network to find your target customers </li></ul><ul><li>Change your settings for Google and others search </li></ul><ul><li>Measure if your new target network is building </li></ul>
  4. 4. Social Network Efforts <ul><li>Why do they fail for organizations? </li></ul>MINDSET!
  5. 5. Social Networks You Already Know <ul><li>Schools </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Religious </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
  6. 6. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>MAKE IT EASY!
  7. 7. Why Do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>MAKE IT EASY! 2 Old – 2 New
  8. 8. How Many Contacts and eMails Do YOU Have? <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done Business with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>MAKE IT EASY! Bob Sue Pat Mark
  9. 9. How it Works MAKE IT EASY!
  10. 10. <ul><li>Please Log into LinkedIN Now… </li></ul>
  11. 11. LinkedIN – Your Reach
  12. 12. LinkedIN- Your Reach
  13. 16. Decide!
  14. 17. Profile Tune Up A Goal! THE GOAL! Generate Business!
  15. 19. Self Accountability
  16. 22. Profile Tune Up
  17. 23. Create Relevancy! Profile Tune Up
  18. 25. Profile Settings - Allows you to manage profile information, profile photo visibility, public profile information, status visibility and member feed visibility. 1. Email Notifications - Allows you to manage contact settings, how you want to receive messages, notifications and invitations. 2. Home Page Settings - Allows you to manage network updates and news on your home page. 3. RSS Settings - Allows you to enable or disable your private RSS feeds. 4. Groups - Allows you to control invitations from groups. 5. Personal Information - Allows you to manage your name, location, display name, account holder icon settings, email addresses, passwords and a link to close your account. 6. Privacy Settings - Allows you to manage settings for research surveys, connections list visibility, profile views, turn on/off ability to see another members profile picture, profile and status updates, service provider directory, partner advertising, and authorized applications. 7. My Network - Allows you to tell us how you want to use your LinkedIn network.
  19. 34. Improve Your Google Page Rank Contact Settings
  20. 35. Adding Connections
  21. 36. Adding Connections BATCH THEM! Don’t Get Punished! The NEW CRM!
  22. 37. Adding Connections
  23. 38. Adding Connections
  24. 39. Adding Connections
  25. 40. Adding Connections Be Polite – Take Time to Connect!
  26. 45. Removing Connections! Connections will not be notified that they have been removed from your connections list. They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date. Only the member that breaks the connection can re-initiate that connection.
  27. 46. Recomendations
  28. 47. Let’s find someone to recommend
  29. 48. <ul><li>Why get recommended? </li></ul><ul><li>It helps you hire and get hired </li></ul><ul><li>It helps connect to customers and partners </li></ul><ul><li>It builds your brand and reputation </li></ul><ul><li>It makes your network more valuable - score </li></ul><ul><li>Who should recommend you? </li></ul><ul><li>Former managers </li></ul><ul><li>Colleagues and co-workers </li></ul><ul><li>Customers and clients </li></ul><ul><li>Business partners </li></ul><ul><li>Where are recommendations found? </li></ul><ul><li>Your comment is listed in your profile under the Recommendations tab. </li></ul><ul><li>Recommendations you receive are listed under “Recommendations For” at the bottom of the “Experience” section. </li></ul><ul><li>Used by LinkedIN Search </li></ul>Make a Recommendation
  30. 50. Next Steps <ul><li>Book a meeting right now with your team! </li></ul><ul><li>Create a plan and make a system that works </li></ul><ul><li>Fix Your Profiles – ASAP </li></ul><ul><li>Start Reaching Out – Build your connections </li></ul><ul><li>Be Active! </li></ul><ul><li>Next Class - Tue 01/26/10 – LinkedIN Driving Business </li></ul><ul><li>9am PST - 11:am CST – 12:00 NOON EST </li></ul>
  31. 51. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>FOLLOW THROUGH! </li></ul></ul></ul></ul>