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How to be a Business Influencer – Your Pathway to Monetization

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Whether you work for an organization or you’re building one, being an influencer is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way to the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get started.

Join this brief overview where we show you how to jump in, have fun and get started to become an influencer in your professional world.

You will learn:
- The definition of B2B Influencer Marketing
- How to jump ahead of the competition
- Top 10 Key Steps

The Social Jack™ Team has coached and trained over 100,000 professionals on Digital skills; learn from the best and see how you can become the brand that shines.

Your Instructor: Dean DeLisle, Founder and CEO of Forward Progress, a Chicago based Influencer Marketing Company, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 1,000 webcasts and live events elevating and showcasing influencers over the last 15 years.

Published in: Business
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How to be a Business Influencer – Your Pathway to Monetization

  1. 1. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Pathway to Monetization Flash Class How to be a Business Influencer
  2. 2. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Trains and Coach over 2,000 people per month • Trained and Coached over 100,000 in Influencer Development • Influencer Marketing, Social Selling, Personal Branding, Online Event Marketing & Production, eLearning, Lead Generation & Conversion, Social Networking, Digital Marketing • B2B Professional Services, Financial, Insurance, Banking, Private Equity, Legal, Accounting, Technology, etc..
  3. 3. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Engage with the Go-to-Webinar Interface • Questions area in task bar • Type us a message so we know you got it • Ask us anything throughout the class • Download Brochure • Engage and WIN! Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: (631) 992-3221 Access Code 681-122-199
  4. 4. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Networks Where Do You Stand Now? YOU ARE HERE
  5. 5. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  6. 6. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Source: IDC #247829 IDC Statistics
  7. 7. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You a Business Influencer? Influencing is a necessary skill for anyone in business, whether a person is a manager or a salesperson. The ability to bring others to your way of thinking without force or coercion is important in business. Influencing others is a transferable skill business persons take with them from job to job in the business world. Managers want to convince employees to work hard, and salesmen need to convince clients their product is the best purchase choice. Source: CRON NEWS
  8. 8. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). Social selling has become more popular since companies have looked to increase their return on investment of social media interaction.[5] Sales teams within organizations frequently mine data from social media that may help them connect to customers in order to create a more genuine sales lead.[5] The technique frequently focuses on approaching potential clients in a less direct way, meaning they don't interrupt their daily lives with cold calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up many sales processes, while also improving relationships. Source: Wikipedia: Social Sellin Social Selling
  9. 9. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  10. 10. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  11. 11. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Media – What?
  12. 12. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Thought Leader • Executive Presence • Humanize Your Brand • Attract Speaking Opportunities • Increase Referrals • Generate New Business What are your Goals? Know the Numbers!
  13. 13. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Tap into your emotions • The art of the start • List the turning points • Mind dump, write it out • Find your theme • Tell your story What is Your Story? Source: http://positivewriter.com/write-your-story/
  14. 14. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The Power of Connections • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Dean Sue Mark Pat NO MORE ONE TO ONE SELLING!
  15. 15. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack The LinkedIn Network
  16. 16. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Teaming – 3 Degrees YOU Bob Smith Karen Jones Kim Lock John Bean George Miller Jane Adams Level 1 Level 2 Level 3 Level 1 Level 2 Level 3 Assoc Bill Steve Laura Becky Power Move Connect to One Hub and 5 New Team Members TODAY!
  17. 17. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile = Your Professional Brand Positive (+) vs. Negative (-)
  18. 18. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand
  19. 19. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Your Profile = Your Professional Brand 10-20 RULE
  20. 20. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack 20 Minutes a Day
  21. 21. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – “Social” Networking
  22. 22. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – Network Diving
  23. 23. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Power Move – Conversation Power of 8,000 to 1 “Likes” and “Comments” Power of million to 1 “Shares”
  24. 24. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Set the Hook - Convert Power Move
  25. 25. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Measure Results! Don’t forget Appointments, Proposals, and SALES!
  26. 26. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling Index
  27. 27. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Are You Ready to Be an Influencer?
  28. 28. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack www.SocialJackInfluencer.com LISTEN FOR CODE!
  29. 29. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  30. 30. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Assignment • Become an INFLUENCER! • Be complete – Be relevant • What will you do for others? • What do you want or need? • Add more…. • Social Selling = Be Social • Know your goal/outcome • Login, intend to convert • Have meaningful conversations • Provide value - Be present! • Practice your POWER MOVES!
  31. 31. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Questions?
  32. 32. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  33. 33. How to Use LinkedIn for New Business Development Influencer Development Are You a Business Influencer? SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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