How Social Networks Generate Leads

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Live Class - https://www2.gotomeeting.com/register/138327271

ADDED - All Attendees get Worksheets and Tools included - Arrive Early!

This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.

Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?

** Limit One Complimentary Pass per Company **

When you Google the name of you or your business are you satisfied? Time to build your eReputation and give both you and your company the recognition and leads they deserve.

Find out the secrets to Social Lead Generation in this workshop.

You will learn how companies are generating more leads than ever at a lower cost. They leverage the power of social networks and the best part is, everyone is a referral!

Are you getting enough Referrals now?
Do you need more leads?
Does your Social Network generate business for you?
Are you not sure where to begin?
Are you happy with your current cost per lead?

If you need or are not satisfied with the answers to these questions, then this workshop is for you.

In less than one hour we will show you how to generate more business from Social Networks and why they work.

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How Social Networks Generate Leads

  1. 1. HOW Social Networks Generate Business Leads
  2. 2. <ul><li>Your Coach Today – Dean DeLisle </li></ul><ul><li>Founder and CEO of Forward Progress, Inc. </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Call Center, Internet, eMarketing, Event Based Lead Generation Focus </li></ul><ul><li>Over Billion Dollars Sales, 10 Million Leads, Thousands of People using the Internet </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies and Channel Sales. </li></ul>
  3. 3. Social Networks You Already Know <ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organization </li></ul><ul><li>Charities </li></ul><ul><li>Religious </li></ul><ul><li>Country Clubs </li></ul><ul><li>Network Groups </li></ul>
  4. 4. Why do “Traditional” Social Networks Work? <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
  5. 5. Why do “Traditional” Social Networks Work? <ul><li>Think about Recommended “IN” – Why? </li></ul>Trusted Source Business Associate Neighbor Relative
  6. 6. Why all the “BUZZ” about ONLINE Social Networks?
  7. 7. Why all the “BUZZ” about Online Social Networks? <ul><li>They Work because </li></ul><ul><ul><li>They do all the things “Traditional” Social Networks do……Plus…. </li></ul></ul><ul><ul><ul><li>Save Time and Money </li></ul></ul></ul><ul><ul><ul><li>NO Travel </li></ul></ul></ul><ul><ul><ul><li>Connect to more people </li></ul></ul></ul><ul><ul><ul><li>Wider Reach </li></ul></ul></ul><ul><ul><ul><li>Target Groups </li></ul></ul></ul><ul><ul><ul><li>Build Communities </li></ul></ul></ul><ul><ul><ul><li>Do Research </li></ul></ul></ul><ul><ul><ul><li>Create “BUZZ”! </li></ul></ul></ul><ul><ul><ul><li>Generate lowest cost per lead available* </li></ul></ul></ul><ul><ul><ul><li>* Referrals – Referrals - Referrals </li></ul></ul></ul>
  8. 8. Why all the “BUZZ” about Online Social Networks? <ul><li>They Work because……. </li></ul><ul><li>They are Bigger, Better, Faster and Less Expensive </li></ul>
  9. 9. <ul><li>Build your professional network </li></ul><ul><li>Get your business known </li></ul><ul><li>Generate leads </li></ul><ul><li>Re-connect to old customers </li></ul><ul><li>Find new markets </li></ul><ul><li>Promote yourself </li></ul><ul><li>Promote your product or service </li></ul><ul><li>Gain TRUST and Credibility </li></ul><ul><li>Find a new job – or have one find you! </li></ul><ul><li>The list goes on…….. </li></ul>What can an ONLINE Social Networks do for YOU?
  10. 10. Why do “Online” Social Networks Work? <ul><li>Think about Recommended In –……Then what if? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  11. 11. Why do “Online” Social Networks Work? <ul><li>Think about Recommended In –……Then what if? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  12. 12. Lawyers Business Owners Accountants Partners Consultants Financial Services Coach’s Professional Services Insurance Medical Professionals Real Estate Students Sales Job Seekers Agents Recruiters Sports Manufacturers Web Developers Technology AND MANY MORE………………………… Who do they work best for?
  13. 13. What Social Networks Should I Choose?
  14. 14. What Social Networks Should I Choose? <ul><ul><li>Three Types of Social Sites </li></ul></ul><ul><ul><ul><li>Reputation and Identity </li></ul></ul></ul><ul><ul><ul><ul><li>LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites </li></ul></ul></ul></ul><ul><ul><ul><li>News and Opportunity </li></ul></ul></ul><ul><ul><ul><ul><li>EZineArticles – Article99 – Sales Gravy – FastPitch – Org Sites - Blog </li></ul></ul></ul></ul><ul><ul><ul><li>Communication and Nurturing </li></ul></ul></ul><ul><ul><ul><ul><li>Reunion – Xing – Twitter – Org Sites - Blog </li></ul></ul></ul></ul>
  15. 15. Are you doing any of these things? <ul><li>Determine what your company is already doing or has! </li></ul><ul><ul><li>What Information do you already have? </li></ul></ul><ul><ul><ul><li>Information, Brochures, Sell Sheets, Instruction Sheets </li></ul></ul></ul><ul><ul><ul><ul><li>LinkedIN – Plaxo – Org Site – Personal Site - Blog </li></ul></ul></ul></ul><ul><ul><ul><li>Photo’s or Sales Videos, Training Videos, Product Videos </li></ul></ul></ul><ul><ul><ul><ul><li>YOUTube – Org Site – Facebook - Vlogs (Video Blog) </li></ul></ul></ul></ul><ul><ul><ul><li>Power Point, Training, Sales, Marketing, Service </li></ul></ul></ul><ul><ul><ul><ul><li>Slideshare – Org Site </li></ul></ul></ul></ul><ul><ul><ul><li>Articles, Monthly Newsletter, Events, Charities, Memberships </li></ul></ul></ul><ul><ul><ul><ul><li>EZineArticles – Article99 – FastPitch – Org Site – Blog </li></ul></ul></ul></ul><ul><ul><li>Then why not leverage what you have to promote yourself and your business? </li></ul></ul>
  16. 16. I have joined a site – NOW WHAT? <ul><li>Profile Creation </li></ul><ul><ul><li>This is your Welcome Mat to the WWWORLD! </li></ul></ul><ul><ul><ul><li>Like company website </li></ul></ul></ul><ul><ul><li>Be complete and accurate (company sites) </li></ul></ul><ul><ul><li>Target your profile to the reader </li></ul></ul><ul><ul><li>Link back to all associations and companies </li></ul></ul><ul><ul><li>Create “Relevancy” </li></ul></ul><ul><ul><li>Co-workers – professionals – clients – vendors – partners – fans! </li></ul></ul>
  17. 18. I have joined a site –Then WHAT? <ul><li>Profile Maintenance </li></ul><ul><ul><li>REMEMBER - This is your Welcome Mat to the WWWORLD! </li></ul></ul><ul><ul><ul><li>Have a system to update weekly – worst case! </li></ul></ul></ul><ul><ul><ul><li>Something simple – but relevant! </li></ul></ul></ul><ul><ul><ul><li>AddUpdate Pictures </li></ul></ul></ul><ul><ul><li>Be newsworthy </li></ul></ul><ul><ul><li>Link and promote others </li></ul></ul><ul><ul><li>Publish articles </li></ul></ul><ul><ul><li>Target your profile to the reader </li></ul></ul><ul><ul><li>Link back to more associations and companies </li></ul></ul><ul><ul><li>Post awards and promotions </li></ul></ul><ul><ul><li>Join Groups </li></ul></ul><ul><ul><li>Create relevancy </li></ul></ul><ul><ul><li>Add more Co-workers – professionals – clients – vendors – partners – fans! </li></ul></ul>
  18. 19. <ul><li>KEY TIP! </li></ul><ul><li>Find anyone you do business with </li></ul><ul><li>Connect to them </li></ul><ul><li>Give them a “Recommendation” FIRST! </li></ul><ul><li>Then ask for a Recommendation! </li></ul>
  19. 20. I have joined a site –Then WHAT? <ul><li>Blogging - If you can……. </li></ul><ul><ul><li>Type an email </li></ul></ul><ul><ul><li>Start a conversation </li></ul></ul><ul><ul><li>Ask a questions </li></ul></ul><ul><ul><li>Take advice </li></ul></ul><ul><ul><li>Give advice </li></ul></ul><ul><ul><ul><li>……………………… .. Then you can Blog! </li></ul></ul></ul>
  20. 22. I have joined a site –Then WHAT? <ul><li>Blogging – How Frequent? </li></ul><ul><ul><li>How often do you email now? </li></ul></ul><ul><ul><li>How many leads do you need </li></ul></ul><ul><ul><li>Who else can help you? </li></ul></ul><ul><ul><li>What do you have that’s relevant to someone else? </li></ul></ul><ul><ul><ul><li>Then build a system to work it like email… daily! </li></ul></ul></ul>
  21. 23. TIP#1 – Have a System to Manage It! – It’s a Lead Machine!
  22. 24. Why do “Online” Social Networks Work? <ul><li>Think about </li></ul><ul><li>…… Then what if </li></ul><ul><li>You Start a BLOG? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  23. 25. Why do “Online” Social Networks Work? <ul><li>Think about </li></ul><ul><li>…… Then what if </li></ul><ul><li>You Start a BLOG? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  24. 26. I have joined a site –Then WHAT? <ul><li>Video or Power Point </li></ul><ul><ul><li>If you can talk you can do Video </li></ul></ul><ul><ul><li>If you give presentations now, you have Power Point </li></ul></ul><ul><ul><li>Pictures are worth a 1,000 words! </li></ul></ul><ul><ul><li>Programs you can use </li></ul></ul><ul><ul><ul><li>Camtaisia – GOTO Webinar – Movie Maker </li></ul></ul></ul><ul><ul><li>Services you can use </li></ul></ul><ul><ul><li>Viral Effect </li></ul></ul>YOUR COMPANY
  25. 28. <ul><ul><li>Event Notifications – Online and Onsite </li></ul></ul><ul><ul><ul><li>If you do events this is a must! </li></ul></ul></ul><ul><ul><ul><li>Product or Service Announcements </li></ul></ul></ul><ul><ul><ul><li>Webinars </li></ul></ul></ul><ul><ul><ul><li>Chamber Events </li></ul></ul></ul><ul><ul><ul><li>Club meetings - Membership </li></ul></ul></ul><ul><ul><ul><li>Trade Shows </li></ul></ul></ul><ul><ul><ul><li>Grand Openings </li></ul></ul></ul><ul><ul><ul><li>Showings </li></ul></ul></ul><ul><ul><ul><li>Viral Effect – AGAIN! </li></ul></ul></ul>I have joined a site –Then WHAT?
  26. 30. I have joined a site –Then WHAT? <ul><ul><li>Article Submissions – Personal PR! </li></ul></ul><ul><ul><ul><li>If you write any articles – A MUST </li></ul></ul></ul><ul><ul><ul><li>If not – get a writer! </li></ul></ul></ul><ul><ul><ul><li>You have things to tell the world! </li></ul></ul></ul><ul><ul><ul><li>It creates relevancy </li></ul></ul></ul><ul><ul><ul><li>Target your audience </li></ul></ul></ul><ul><ul><ul><li>Generate Leads </li></ul></ul></ul><ul><ul><ul><li>Viral Effect – again! </li></ul></ul></ul>
  27. 34. RECENT ARTICLES
  28. 35. Why do “Online” Social Networks Work? <ul><li>Think about what if….. </li></ul><ul><li>You Post Articles, Pictures, </li></ul><ul><li>Events, Videos and PPT? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  29. 36. Now Who Knows About You! <ul><li>Think about what if….. </li></ul><ul><li>You Post Articles, Pictures, </li></ul><ul><li>Events, Videos and PPT? </li></ul>Dean Bob Joe Karen Beth Kim Bev Dave Sam Pat Dan
  30. 37. How Do Social Network Sites Generate Leads? <ul><li>Opportunistic Positioning </li></ul><ul><li>One Degree of Separation </li></ul><ul><li>Everyone you know – knows someone that wants to do business with you! </li></ul><ul><li>Load Your Top Contacts </li></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><li>Gmail </li></ul></ul><ul><ul><li>Yahoo Mail </li></ul></ul><ul><ul><li>Etc…. </li></ul></ul>LEADS LEADS LEADS
  31. 38. How Do Social Network Sites Generate Leads? <ul><li>Opportunistic Positioning </li></ul><ul><li>Create a Personal Profile </li></ul><ul><li>Maintain your– Personal Web Page & Profile Page </li></ul><ul><li>Blog - Create Relevancy and “Buzz” to your Business </li></ul><ul><li>Video, Pics, Events – Posted for more “Buzz” </li></ul><ul><li>SEO - Search Engine Optimization – Submission & Pick-Up </li></ul><ul><li>Business Acceleration – More Employees and More Social Sites </li></ul><ul><li>All Combined MAKES THE ULTIMATE LEAD GENERATOR! </li></ul>
  32. 39. If ALL Your Key People did this …. How Many Leads Would you have? LEADS LEADS LEADS
  33. 40. If you understand that Social Networks Generate Business Leads, however….. Bottom Line! <ul><li>Don’t know how to get started </li></ul><ul><li>Have started but don’t know what to do </li></ul><ul><li>Are in it but not seeing any results </li></ul><ul><li>Are enjoying some results, but would like to kick it up a notch! </li></ul><ul><li>Would like to do more – just don’t HAVE TIME ! </li></ul>
  34. 41. You Have 3 Options Bottom Line! <ul><li>Do Nothing </li></ul><ul><li>Manage all Social Networking Yourself </li></ul><ul><li>Hire a low-cost Monthly Service to help You! </li></ul>
  35. 42. Our Process Is So Easy!
  36. 43. Our Process Is So Easy!
  37. 44. Our Process Is So Easy!
  38. 45. Our Process Is So Easy!
  39. 46. <ul><li>How could you not jump into the “Social Network” lead generation game with MYeReputation for </li></ul><ul><li>LESS THAN A TANK OF GAS!? </li></ul><ul><li>Start today for as low as </li></ul><ul><li>$29 a month!* </li></ul>Why NOT?
  40. 47. Our Process Is So Easy! Startup Package + First Month “WALK” Account + Personal Domain + Hosting + 10 BAW Course Package $249 + $29 + $20 + $240 + $FREE $538 www.MYeReputation.com $297.95 Click Here

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