Forward Progress - How To Build The Optimal Fan Page - WABC Business Coaches Edition


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Learn how business coaches are retaining clients, filling events and locking in qualified appointments using Facebook Fan Pages!

In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you through the top items YOU can do with your Facebook account to ACTUALLY generate NEW coaching clients for 2010 and retain the ones you have!

Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.

Learn how thousands of Business Coaching companies are leveraging the fastest growing Social Network to showcase the value of their coaching to attract new clients.

They have:
• Over 400,000,000 registered active users.
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages
• More than 20 million people become fans of Pages each day
• Created more than 5.3 billion fans

"Dean is a person of the highest value and integrity I have experienced in 30 years of business. His coaching and training methods in Social Networks have shown our entire coaching staff a whole new world of business opportunities." – Dr. Robert Wright, The Wright Learning Institute

In this jam-packed one-hour webinar, you will learn HOW TO:
● Enhance Your Search Engine Optimization
● Build the Right Type of Coaching Page
● Use a Fan Page to get New Clients
● Leverage Facebook for Client Service and Retention
● Connect Your Fan Page Outside of Facebook
● Use Facebook to Promote Events
● Setup Facebook Advertising

PLEASE NOTE**If you can't make the scheduled time, upon registering, you'll automatically get access to the recording and materials.

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Forward Progress - How To Build The Optimal Fan Page - WABC Business Coaches Edition

  1. 1. Facebook Fan Pages for Business Coaches
  2. 2. Facebook Fan Pages <ul><li>Founder and CEO of Forward Progress </li></ul><ul><li>Over 25 years in business Coaching and Consulting </li></ul><ul><li>Campaign Development in Social Media </li></ul><ul><li>Call Center, Internet, eMarketing, Event Management, </li></ul><ul><li>Intense Lead Generation, Web Seminars, eSelling </li></ul><ul><li>Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead Generation </li></ul><ul><li>Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales….. </li></ul>Dean DeLisle – Social Media Specialist
  3. 3. <ul><li>Enhance your credentials and align yourself with some of the industry’s most sought after business coaches. </li></ul><ul><li>Our members enjoy seven broad WABC benefits :  </li></ul><ul><li>Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. </li></ul><ul><li>Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. </li></ul><ul><li>Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. </li></ul><ul><li>Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. </li></ul><ul><li>Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. </li></ul><ul><li>Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. </li></ul><ul><li>Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. </li></ul><ul><li>There's never been a better time. Apply for membership: </li></ul>
  4. 4. Growing Numbers <ul><li>Interesting Facebook Stats </li></ul><ul><li>More than 400 million active users </li></ul><ul><li>50% of all active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 60 million status updates posted each day </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul><ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul><ul><li>More than 20 million people become fans of Pages each day </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>
  5. 5. <ul><li>WABC </li></ul><ul><li>CityCountry Clubs </li></ul><ul><li>Chambers </li></ul><ul><li>Industry Clubs </li></ul><ul><li>Organizations </li></ul><ul><li>Charities </li></ul><ul><li>ReligiousHealth </li></ul><ul><li>Network Groups </li></ul>
  6. 6. <ul><li>Trusted Colleagues </li></ul><ul><li>Like-minded People hanging out </li></ul><ul><li>Similar Friends and Associations </li></ul><ul><li>You have more “Things” in common </li></ul><ul><li>Similar “Beliefs” </li></ul><ul><li>Recommended “IN” </li></ul>
  7. 7. <ul><li>That Know YOU? </li></ul><ul><li>That Trust YOU? </li></ul><ul><li>That have done “Business” with YOU? </li></ul><ul><li>That would recommend YOU? </li></ul>On Average 1 = 17,000 Dean Sue Pat Mark
  8. 8. What is a Facebook Fan Page? A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.
  9. 9. What is a Facebook Fan Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. As fans add friends…….
  10. 10. What is a Facebook Page VS. a Group <ul><li>Fan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity. </li></ul><ul><li>Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly. </li></ul>
  11. 11. What is a Facebook Page VS. a Group <ul><li>Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. </li></ul><ul><li>When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page. </li></ul>
  12. 12. What is a Facebook Page? When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
  13. 13. How to Prepare Plan for the Purpose of your Page <ul><li>What value will you provide for your fans? </li></ul><ul><li>How will you keep them engaged? </li></ul><ul><li>What do they want? </li></ul><ul><li>Where will you take them from there? </li></ul>
  14. 14. How to Prepare <ul><li>What will turn your Facebook fans into paying customers, and vice versa? </li></ul><ul><li>If you are a local business, detailed info like address and store hours will help. </li></ul><ul><li>If you're a doing events, adding videos is key. </li></ul><ul><li>If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE! </li></ul><ul><li>Gather what you've got handy—and you can always add more later. </li></ul>Make it useful and engaging
  15. 15. How to Prepare You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size. Gather Photos
  16. 16. How to Prepare <ul><li>Checklist of what you can use: </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Articles </li></ul><ul><li>White Papers </li></ul><ul><li>Power Point Slides </li></ul><ul><li>Brochures </li></ul><ul><li>Blog Posts </li></ul><ul><li>eBooks </li></ul><ul><li>Relevant Links <2 ways> </li></ul>Relevant Content Inventory
  17. 18. 29,931 Views 2009!
  19. 20. How to Prepare <ul><li>Pick your Admin’s Wisely: </li></ul><ul><li>Will not have their own identity </li></ul><ul><li>Can remove posts </li></ul><ul><li>No limit on number of pages </li></ul><ul><li>Multiple Admin’s okay – BUT! </li></ul>Admin’s
  20. 21. How to Prepare <ul><li>Pick your Team Wisely: </li></ul><ul><li>Trust Agents </li></ul><ul><li>Follow Through </li></ul><ul><li>Vested Interest </li></ul><ul><li>Partners </li></ul><ul><li>JV </li></ul>Team
  21. 22. Getting Started Lower Left Only the official representative of an organization, business, celebrity, or band may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page admin will be able to update and edit their Pages from their own accounts.
  22. 23. Page Options <ul><li>FBML </li></ul><ul><li>LINKS </li></ul><ul><li>NOTES </li></ul><ul><li>PHOTOS </li></ul><ul><li>REVIEWS </li></ul>
  23. 24. Getting Started <ul><li>Default View </li></ul><ul><li>Landing Tab </li></ul><ul><li>Fan Permissions </li></ul>Step 3: Add information
  24. 25. Updating Your Page! Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently or that’s most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
  25. 26. Have a plan – to “Launch”
  26. 27. Have a plan – to “Work It”!
  27. 28. Create an Ad
  28. 29. Assignment <ul><li>Do all your preparation steps </li></ul><ul><li>Decide what type of page your building </li></ul><ul><li>Coordinate your team </li></ul><ul><li>Develop value </li></ul><ul><li>Decide on a promotion </li></ul><ul><li>In case you need more step-by-step……….. </li></ul>
  29. 30. 2 Part Online Class <ul><li>Facebook I – How to Build a Fan Page </li></ul><ul><ul><li>Step-by-step page build </li></ul></ul><ul><ul><li>Customization of Tabs </li></ul></ul><ul><ul><li>Optimize Page for Search </li></ul></ul><ul><ul><li>Build Mini-Launch Plan </li></ul></ul><ul><li>Facebook II – How to Drive a Fan Campaign </li></ul><ul><ul><li>Step-by-step promotion </li></ul></ul><ul><ul><li>Inside OutOutside In – most effective </li></ul></ul><ul><ul><li>How to build effective Ads on Facebook! </li></ul></ul>
  30. 31. ENTER HERE
  31. 32. Let’s Connect! <ul><li>TWITTER: </li></ul><ul><li>FACEBOOK: www.facebook/deandelisle </li></ul><ul><li>FACEBOOK FAN: www.facebook/ForwardProgress </li></ul><ul><li>LINKEDIN: </li></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><ul><li>NEXT CLASS…….04/22 – LIVE! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Facebook for Business I & II </li></ul></ul></ul></ul><ul><ul><ul><ul><li>We will show you how to drive </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>& maintain fans </li></ul></ul></ul></ul></ul>