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(877) 59 - COACH (592-6224)

Social Media
How to be Compliant and
Competitive
(877) 59 - COACH (592-6224)

Social Media How to be Compliant and Competitive
Dean DeLisle
•
•
•
•

•
•
•
•

Founder and C...
(877) 59 - COACH (592-6224)

Accelerated Learning
• Less Time – Learn More
• Paired Share – Timed
• Raise Hand – Bring it ...
(877) 59 - COACH (592-6224)

Social Networks – Where do you Stand?

YOU
ARE
HERE
(877) 59 - COACH (592-6224)

The Changing Landscape
• The Market
• The Information
• The Client
(877) 59 - COACH (592-6224)

The Issue with Social
Networks

 Connections
 Postings
 Links
 Updates

 Website Integra...
(877) 59 - COACH (592-6224)

Current Use of Social
Network Communication?
• Blogs
• Articles
• Postings
• Status Updates
•...
(877) 59 - COACH (592-6224)

Why Online Social
Networks?
• Interactive
• People Respond Better
• Builds Trust
• Builds Com...
(877) 59 - COACH (592-6224)

Social Networks We
Already Know
•
•
•
•
•
•
•
•
•
•
•

Ourselves
Your Company
BRPA
City/Count...
(877) 59 - COACH (592-6224)

Social Networks We
Already Know – Why?
•
•
•
•
•
•

Trusted colleagues
Like-minded people han...
(877) 59 - COACH (592-6224)

How Many Contacts Do You
Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That ...
(877) 59 - COACH (592-6224)

Our Networks
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)

• LinkedIn Has Over 200 Million Members
• Average user has 240 “Connections”
• One degree fro...
(877) 59 - COACH (592-6224)

Our Networks
(877) 59 - COACH (592-6224)

What We Want

*Network Science
U.S. Army
(877) 59 - COACH (592-6224)

Regulatory Compliance Items
•

Take Caution - For high regulation industries, social media ca...
(877) 59 - COACH (592-6224)

People Compliance Items
•
•
•
•
•
•

•
•
•
•
•

Behavior - Code of Conduct
Communication Expe...
(877) 59 - COACH (592-6224)

People Compliance Items
• Social Media Guidelines - Rules of Engagement
• Be transparent
• Be...
(877) 59 - COACH (592-6224)

5 Steps to Successful
Online Community Building
(877) 59 - COACH (592-6224)

Step 1 – Look Good
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
...
(877) 59 - COACH (592-6224)

Step 1 – Look Good
#SocialJack

(877) 59 - COACH (592-6224)

Authenticity is ….
#SocialJack

(877) 59 - COACH (592-6224)

Authenticity Defined
• Genuineness
• Undisputed credibility
• Real, honest, wort...
(877) 59 - COACH (592-6224)

Lets Make Sure – Look Good
(877) 59 - COACH (592-6224)

Look Good
Controlled and Guided
PRIVATE
PERSONAL

Locked
Down &
Training

PUBLIC
BUSINESS
(877) 59 - COACH (592-6224)

Step 2 – Get Found
Your Personal Business Keywords
(877) 59 - COACH (592-6224)

Step 2 – Get Found
(877) 59 - COACH (592-6224)

Step 3 – Training the Team
to “Be”
1. Be Compliant
2. Behave - Responsible
3. Be in Community...
(877) 59 - COACH (592-6224)

Your Social Results Plan
(877) 59 - COACH (592-6224)

Step 4 – Connecting
• Are you on LinkedIn?
• Is it okay if we connect?

Remember
your target!
(877) 59 - COACH (592-6224)

Connect - Ask
(877) 59 - COACH (592-6224)

Step 5 – Engagement

Interaction
#SocialJack

(877) 59 - COACH (592-6224)

Engagement Continuum v3
Consciousness; Tied
to Yearning,
Emotions
Disengaged
Com...
(877) 59 - COACH (592-6224)

Step 5 – Engagement
(877) 59 - COACH (592-6224)

Step 5 – Engagement
(877) 59 - COACH (592-6224)

Step 5 – Engagement - Groups
Two Exchanges Maximum
then Transfer them Offline!
(877) 59 - COACH (592-6224)

Step 5 – Interaction - Groups
(877) 59 - COACH (592-6224)

Step 5 – Interaction - Groups
(877) 59 - COACH (592-6224)

Watch and Listen
(877) 59 - COACH (592-6224)

Social Networks - Success
•
•
•
•

Create a Policy
Create Guidelines
Look Good Together
Train...
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)

Contact Us

Connect WITH Us!

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
F...
BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progr...
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BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle

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BRPA - Business Resumption Planners Association - Social Media - How to be Compliant and Competitive -2013 - Forward Progress - Dean DeLisle

  1. 1. (877) 59 - COACH (592-6224) Social Media How to be Compliant and Competitive
  2. 2. (877) 59 - COACH (592-6224) Social Media How to be Compliant and Competitive Dean DeLisle • • • • • • • • Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 75,000 in Social Network Skills Over 30 years in Business Coaching, Consulting, and Training Started Career at Merrill Lynch - 1981 Community Building, Social Networking, Social Media, Internet, eMarketing, Lead Generation, eDu-selling, eLearning, eSelling Over Two Billion Dollars in Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Leads Financial Services, Banking, Insurance, Real Estate, Professional Services, Legal, Accounting, Telecommunications, Technical, Agencies, Auto, Retail, Educational and Channel Sales…..
  3. 3. (877) 59 - COACH (592-6224) Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring it back
  4. 4. (877) 59 - COACH (592-6224) Social Networks – Where do you Stand? YOU ARE HERE
  5. 5. (877) 59 - COACH (592-6224) The Changing Landscape • The Market • The Information • The Client
  6. 6. (877) 59 - COACH (592-6224) The Issue with Social Networks  Connections  Postings  Links  Updates  Website Integration Controlled by People
  7. 7. (877) 59 - COACH (592-6224) Current Use of Social Network Communication? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  8. 8. (877) 59 - COACH (592-6224) Why Online Social Networks? • Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing
  9. 9. (877) 59 - COACH (592-6224) Social Networks We Already Know • • • • • • • • • • • Ourselves Your Company BRPA City/Country Clubs Chambers Industry Clubs Organizations Charities ReligiousHealth Network Groups LinkedIn Groups
  10. 10. (877) 59 - COACH (592-6224) Social Networks We Already Know – Why? • • • • • • Trusted colleagues Like-minded people hanging out Similar friends and associations You have more “Things” in common Similar “Beliefs” Recommended “IN”
  11. 11. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? Networking Beyond One-to-One • That would recommend YOU? Dean Sue Pat Mark
  12. 12. (877) 59 - COACH (592-6224) Our Networks
  13. 13. (877) 59 - COACH (592-6224)
  14. 14. (877) 59 - COACH (592-6224) • LinkedIn Has Over 200 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2.7 million companies have a company page OVER 1,000 to 1
  15. 15. (877) 59 - COACH (592-6224) Our Networks
  16. 16. (877) 59 - COACH (592-6224) What We Want *Network Science U.S. Army
  17. 17. (877) 59 - COACH (592-6224) Regulatory Compliance Items • Take Caution - For high regulation industries, social media can be dangerous when used irresponsibly and communication may be subject to legal discovery in the event of a lawsuit • Best Practice - Adopt a social media policy among employees and stick with it • • • Cohesive with standing company by-laws Cohesive with People Compliance Items Training - Once a policy is adopted, training and coaching is a must; especially for employees in sales, marketing, and public relations
  18. 18. (877) 59 - COACH (592-6224) People Compliance Items • • • • • • • • • • • Behavior - Code of Conduct Communication Expectations – Personal and Business Regulatory Compliance Reference Social Media Guidelines - Rules of Engagement Contractors and Endorsements Moderation Guidelines • Pre-moderation • Community moderation • Balanced online dialogue Best Practices Training and Support Exceptions Changes Enforcement
  19. 19. (877) 59 - COACH (592-6224) People Compliance Items • Social Media Guidelines - Rules of Engagement • Be transparent • Be judicious • Write about what you know • Perception is reality • It’s a conversation • Are you adding value? • Your responsibility • Create some excitement • Be a leader • Mistakes • Pause before you move
  20. 20. (877) 59 - COACH (592-6224) 5 Steps to Successful Online Community Building
  21. 21. (877) 59 - COACH (592-6224) Step 1 – Look Good  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you want/need?  Worth $4,000,000 Peer Review
  22. 22. (877) 59 - COACH (592-6224) Step 1 – Look Good
  23. 23. #SocialJack (877) 59 - COACH (592-6224) Authenticity is ….
  24. 24. #SocialJack (877) 59 - COACH (592-6224) Authenticity Defined • Genuineness • Undisputed credibility • Real, honest, worthy of belief, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and how you are on the outside • Behavioral integrity – doing what you say • Reciprocity, Mutuality
  25. 25. (877) 59 - COACH (592-6224) Lets Make Sure – Look Good
  26. 26. (877) 59 - COACH (592-6224) Look Good Controlled and Guided PRIVATE PERSONAL Locked Down & Training PUBLIC BUSINESS
  27. 27. (877) 59 - COACH (592-6224) Step 2 – Get Found Your Personal Business Keywords
  28. 28. (877) 59 - COACH (592-6224) Step 2 – Get Found
  29. 29. (877) 59 - COACH (592-6224) Step 3 – Training the Team to “Be” 1. Be Compliant 2. Behave - Responsible 3. Be in Community 4. Be Social 5. Be Efficient - Online only 20 Minutes a Day to your Target
  30. 30. (877) 59 - COACH (592-6224) Your Social Results Plan
  31. 31. (877) 59 - COACH (592-6224) Step 4 – Connecting • Are you on LinkedIn? • Is it okay if we connect? Remember your target!
  32. 32. (877) 59 - COACH (592-6224) Connect - Ask
  33. 33. (877) 59 - COACH (592-6224) Step 5 – Engagement Interaction
  34. 34. #SocialJack (877) 59 - COACH (592-6224) Engagement Continuum v3 Consciousness; Tied to Yearning, Emotions Disengaged Comatose • Asleep • Spaced out • Psychotic Engaging Mis-Engaging Kind of Sort of Activity not tied to yearning • Autopilot Phatic: social niceties Factual: objective data Evaluative: opinion & judgment Engaged Gut Level: emotions, heartfelt Deep Engagement Peak: * What do you care about? Dr. Bob Wright – Wright Leadership Institute *Terms from Click: The Magic of Instant Connections by Ori & Rom Brafman Transformative Engagement
  35. 35. (877) 59 - COACH (592-6224) Step 5 – Engagement
  36. 36. (877) 59 - COACH (592-6224) Step 5 – Engagement
  37. 37. (877) 59 - COACH (592-6224) Step 5 – Engagement - Groups Two Exchanges Maximum then Transfer them Offline!
  38. 38. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
  39. 39. (877) 59 - COACH (592-6224) Step 5 – Interaction - Groups
  40. 40. (877) 59 - COACH (592-6224) Watch and Listen
  41. 41. (877) 59 - COACH (592-6224) Social Networks - Success • • • • Create a Policy Create Guidelines Look Good Together Training • Not just Technical! • Engage Responsibly • WatchListen • Coach and Support
  42. 42. (877) 59 - COACH (592-6224)
  43. 43. (877) 59 - COACH (592-6224) Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle Call (877) 592-6224 www.ForwardProgress.NET

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