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Blogging for Business with Social Networks


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We’d like to help you accelerate your coaching business by leveraging the power of Blogs and even Micro-Blogs like Twitter - at no cost to you.

While blogging has been around for a while, we’d like to show you new techniques for lead generation using your blogs with the power of Twitter.

In this Complimentary Webinar: Dean DeLisle, Founder and CEO of Forward Progress, will give you the most effective ways to use Blogs to build community and generate new business. These are the same techniques used with clients to launch new products and services.

Learn how you can:
- Get more eyes on your articles and content
- Start a blog and use it wisely to generate leads
- How to build community and subscribers
- Leverage Twitter to give your blog a super-boost and generate more clicks
- Promote your business, website or event on Twitter
- Convert Twitter and blog followers to sales

Join an exclusive group of business coaches from all over the world for this complimentary webinar.

“Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs. His advice is always right on target, he's on time and on budget, and he's very personable.They have our highest recommendation. - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence"

We look forward to seeing you online in class!

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Blogging for Business with Social Networks

  1. 1. Blogging for Business Coaches - Keeping it SimpleClass Starts and Effective in LessThan 15 MIN (877) 592-6224
  2. 2. Blogging for Business Coaches - Keeping it Simple and Effective(877) 592-6224
  3. 3. Using LinkedIn for New Business Development Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Call Center, Internet, eMarketing, Event Management,• Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224
  4. 4. Enhance your credentials and align yourself with some of the industry’s most sought after business coaches.Our members enjoy seven broad WABC benefits: Advocacy We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards. Business Development Grow your business, hone your expertise and boost your effectiveness with our many business development resources. Credibility Advertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association. Networking Access a powerful network of the industry’s leading coaches. By tapping into a community of like- minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals. Personalized Service Receive free one-on-one service from WABC representatives, including member support response within one business day. Recognition We believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry. Strategic Alliances Take advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise. (877) 592-6224 www.ForwardProgress.netTheres never been a better time. Apply for membership:
  5. 5. What is Blogging?A blog (a contraction of theterm "Web log") is a Web site,usually maintained by anindividual with regular entriesof commentary, descriptions ofevents, or other material suchas graphics or video. (877) 592-6224
  6. 6. Why blog?  A blog can be an incredible tool for sharing information and expertise.  A blog can be used to directly promote products, services and events.  A blog can assist in promoting company vision and developments.  A blog can foster customer loyalty, build relationships with clients and customers.(877) 592-6224
  7. 7. Why blog? A blog can garner feedback and suggestions from clients A blog can give customers information on how to use products, services and how to buy. A blog can develop client community around a product. (877) 592-6224
  8. 8. Why blog? Weaving Your Own Web Dean• The Magic Thread….. Kim Bev Activity! Dan Bob Joe Pat Karen Beth Dave Sam (877) 592-6224
  9. 9. Getting Started Identify your audience. A basic precept of any business is just as essential with your blog. Its critical to pinpoint your audience and, in the process, decide what youre going to say that will make them read what you write.(877) 592-6224
  10. 10. Getting Started Decide where your blog should live Next up is determining where to locate your blog. There are numerous software packages that let you add a blog section to an existing Web site. A more automated and perhaps easier option is a blog hosting site (with a link from your Web site bringing visitors over) is agreat site to set-up your blog.(877) 592-6224
  11. 11. Getting Started Ways to Increase Comments on Your Blog  Invite Comments  Ask Questions  Be Open Ended  Interact with comments left  Be humble  Be gracious  ‘Reward’ Comments  Make it Easy to Comment  Invite “Expert” Guests(877) 592-6224
  12. 12. Getting Started Emphasize keywords Search engine hits are another element of generating traffic. One strategy to attract search engine interest is through careful use of keywords in both your headlines and blog copy.(877) 592-6224
  13. 13. Getting Started Emphasize keywords Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target!(877) 592-6224
  14. 14. Getting Started Keep it fresh Nothing is more discouraging to prospective readers than returning to a blog site to find old or outdated material. So, be prepared to work at keeping your blog as fresh and current as possible. Have a system – empower the team!(877) 592-6224
  15. 15. Getting Started Watch your traffic closely Monitor the amount and quality of the traffic you receive. If things seem slow or stagnant, dont be afraid to vary your themes or subjects to boost interest. But dont stray too far from your business or expertise.(877) 592-6224
  16. 16. Writing ContentUltimately defining what is ‘good content’ is a subjectiveexercise (perhaps in a similar way to defining what is a‘good book’ or a ‘good movie’) and so a post is likely tocause a little debate as each person will define it differentlydepending upon their personality, their needs, the topicthat they are talking about and perhaps even their ethics.Not only will bloggers themselves each have a differentview on what is ‘good’ content - but readers tend to also. (877) 592-6224
  17. 17. Writing Content Be Unique and UsefulFor a blog to be successfulyour content needs to beuseful and unique to yourreaders.Start with the customer orprospect - find out what theywant and give it to them.Perhaps the best advice on developing useful content is to researchyour readership (or potential readership).(877) 592-6224
  18. 18. Writing Content They Are Hungry for KnowledgeWriting for your targetDOES NOT mean writingabout the products andservices you sell themWrite about the things theywant to learn about(877) 592-6224
  19. 19. Remember Variety is the Key!(877) 592-6224
  20. 20. Writing Content Be the Thought LeaderShould establish as athought leaderWhen starting put time intoyour plan and postsThis will reflect yourreputation(877) 592-6224
  21. 21. Writing Content ResearchingSurvey customers, look a lot at other blogs on a topic(especially the comments section to see what types ofquestions people are asking) and particularly look hard inforums and discussion groups on topics where there isusually a lot of question asking going on.As you do this you’ll begin to put your finger on whatpeople are wanting and what you might be able to provideto meet these needs.(877) 592-6224
  22. 22. Writing Content Search for Blogs(877) 592-6224
  23. 23. Writing Content Hidden AreasEverywhereOther blogsKeep a listWhen you learn something, flesh it outCheck your email outboxAsk your readers/friendsGreat speech’sHot relevant news(877) 592-6224
  24. 24. Writing Content Subscribe to other blog feeds via RSSA great way to see what otherblogs are talking about in yourindustry is to subscribe to themusing and RSS reader. There aremany RSS reader tools availablefrom Google Reader to FeedDemon.RSS Readers will update youwhen there is new content on ablog.592-6224(877)
  25. 25. Writing Content Distinguish yourselfDo some analysis on what sort of content other bloggersin your industry are producing. In most niches you’ll findthat sites are all presenting very similar information inpretty much the same voice, tone and style.You can either replicate what they are doing and try to doit better OR you can distinguish yourself in somewayfrom what others are doing.(877) 592-6224
  26. 26. Writing Content Couple of Simple RulesPut Effort into Your Headings500 words (or shorter!)Lists are OK (just not too many)1 idea per postDon’t over engineer(877) 592-6224
  27. 27. Measure your responseWordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.(877) 592-6224
  28. 28. Let’s Get Social – Get ReadFacebookGo Direct –ORPing.FMHootsuite (877) 592-6224
  29. 29. Getting Found Through The Web Post to Twitter & Facebook With HootSuite you can: Post to multiple Twitter Accounts Set feed url Prepend all of your tweets Set frequency of postings (877) 592-6224
  30. 30. Getting Found Through The Web Post to Twitter & Facebook & LinkedIn &…… With Ping.FM you can: Post to multiple Social Accounts Shorten URL’s Not as Fancy (877) 592-6224
  31. 31. Getting Found Through The Web Use a Share Button on Each Post A “Share Button” allows visitors to share your information onmultiple networks and through email (877) 592-6224
  32. 32. ---- Post to your social sites!(877) 592-6224
  33. 33. Best Practices Make your opinion known  Include Bullet point lists Link like crazy  Edit your post Write less  Make your posts easy to 250 Words is enough scan Make Headlines snappy  Be consistent with your Write with passion style  Create a system Litter the post withkeywords  Link to Your Social Sites (877) 592-6224
  34. 34. Assignment 2. Define a target audience 3. Research competition blogs 4. Research what customers are looking for 5. Define your Blog Team 6. Categories 7. Agree on Keywords 8. Discuss Schedule 9. Get Social(877) 592-6224
  35. 35. (877) 592-6224
  36. 36. Questions? www.ForwardProgress.NET(877) 592-6224