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B2B Digital Thought Leadership with Employee Advocacy and Influencer Marketing - Forward Progress and Social Jack


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B2B Digital Thought Leadership with Employee Advocacy and Influencer Marketing - Forward Progress and Social Jack - Monetize Thought Leadership, Increase Sales, Attract Top Talent, Build Community

In the last year, with the explosion of User Generated Content, Employee Advocacy and Influencer Marketing has become a necessity for any brand. Most brands have used business influencers in one way or another. Now leverage your current amazing content and the very employees you have and build your influencers from the inside out. Increase Digital Thought Leadership to Grow Market Share, Build Brand Loyalty, Enhance Customer Retention, Improve Social Recruiting and ultimately Increase Sales Conversions.

We have a unique program that can take any internal or external influencers that you have now and blend them with influencers you need to humanize your brand. We can also bridge your conferences, expos, online events in concert with influencer marketing to create an everlasting effect on your events.

Published in: Marketing
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B2B Digital Thought Leadership with Employee Advocacy and Influencer Marketing - Forward Progress and Social Jack

  1. 1. The Power of Employee Advocacy and Influencer Marketing Digital Thought Leadership Program Humanize Your Brand to Attract New Business
  2. 2. Desired Results Connected Culture Customer Acquisition Social Recruiting Engine Increased Market Share Thought Leadership Customer Loyalty and Retention Moving from Traditional to Digital Increased Revenue
  3. 3. Who We Are
  4. 4. Our Commitment To provide you and your organization with the best opportunity to be known, be found and be first as a Thought Leader in your network and industry using the most relevant Digital Tools, Social Media and Human Relationships available.
  5. 5. MONICA HACKER, INFLUENCER DEPARTMENT MARKETING MANAGER, FORWARD PROGRESS Monica has a demonstrated history in branding, content marketing, working on campaigns related to Finance, Banking, Mortgage, Technology, and Real Estate. She is a passionate person who loves bringing an idea to life and helping any brand grow. JOE KARNS, DIRECTOR OF TECHNOLOGY AND PRODUCT INNOVATION, FORWARD PROGRESS Working over 10 years in banking and then dialing in the balance of his career to date in digital marketing and product innovation. Joe, has a wealth of knowledge as it applies to consumable digital content in Banking, Mortgage and Finance. EMILY DYBOWSKI, CONTENT MANAGER AND MARKETING COORDINATOR, FORWARD PROGRESS Emily has a background in social media content, graphic design and media management. Emily makes sure content inventory is organized, media deadlines are met, and quality control is in place. Lead Team DEAN DELISLE, FOUNDER AND CEO Over 30 Years of Experience in Marketing and Sales, Committed to helping clients build Thought Leadership and Digital Influence for over 20 years. Servicing Finance, Banking, Insurance, Technology, Healthcare and other Industries.
  6. 6. Our Team
  7. 7. Forward Progress Social Jack™ Academy • B2B Digital Marketing • 90 Day Rapid Launch Plan • Program Development • Influencer Marketing • Employee Advocacy • Content Marketing • Social Media Community Building • Digital Conversion • CRM/Content/Advocacy Platforms • Training and Coaching Support • Influencer Development Programs • Training and Coaching Academy – Influencer Development – Digital Thought Leadership – Social Selling – Social Career Advancement – Employee Advocacy – Influencer Marketing – Social Media Strategy • Over 500 Resources
  8. 8. Our Numbers • Increased Client Revenues in Excess of $2B • Increased Engagement and Conversion over 25% on Average • Building Thought Leadership and Digital Influence for 15+ Years • Launched Over 800 Digital Programs • Trained and Coached Over 120k Professionals • Served Over 2,000 Corporate B2B Clients
  9. 9. Our Process Summary
  10. 10. Digital Transformation Program Humanized Brand Rapid Launch Plan Influencer and Advocacy Development Thought Leadership Content Training and Coaching Content Distribution & Management Measure , Adjust, Continue Connected Culture Increased Revenue Social Recruiting Engine Increased Market Share Thought Leadership Customer Retention and Acquisition
  11. 11. Timeline for Digital Transformation Project
  12. 12. Measure the Success Key Performance Indicators: • Audience Reach • Impressions • Views (platform dependent) • Engagement Rate (ER) • Click-Through Rate (CTR) • Increase in Connections (GAIN) • Referrals and Appointments (Leads) • Net New Pipeline • Increased Revenue
  13. 13. For Your Employees For Your Organization Personal Branding Humanized Brand Thought Leadership Thought Leadership Career Advancement Social Team Culture Powerful Network Recruiting Engine (SR) Increased Skills Increased Market Share Recognition Increased Revenue Overall Benefits
  14. 14. Flexible Options
  15. 15. Package Includes: The Following for the Organization • Establish Goals • Create Ideal Target Personas • Analyze Competitors • Scout Target Audience Content • Optimize Primary Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Training and Coaching Support Organization Community Build
  16. 16. Package Includes: The Following for Each Influencer • Establish Goals • Create Persona and Story • Social Network Map • Create Ideal Target Profile • Scout Target Content • Optimize 2 Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Influencer Training and Coaching Employee Influencer Profile Buildout
  17. 17. We find the best content for your audience, Post on your behalf, Generate custom content, Then… Finding the Best Content
  18. 18. We provide an easy to follow content engagement map that is a game plan by which we post content on your social media channels and outline a plan for your team when they join us online. Create Content Map and Calendar • We Plan • We Create • You Approve • We Post
  19. 19. We gather feedback right next to the post. Tag team members and choose to send notifications to the right people. Eliminate miscommunications with clear feedback: • Add attachments to comments • Resolve comments once feedback is implemented • Reply to specific comments • Collaborate in real time Easy to Comment, Edit and Deploy Social Media
  20. 20. R E S U L T S LIKES COMMENTS/SHARES We engage in your network on your behalf!
  21. 21. Suppliers and Partnerships Ideal Clients Employee Team Your Organization We take your current network and wake it up.. Referrals and Appointments Internal Influencers External Influencers Then Activate It.. Social Jack™ Influencer Formula We score, target and awaken your current social network
  22. 22. Social Selling Named Account Pursuit Net New Pipeline Scout Ideal Contacts Build Approved Target List Engage in Their Network Seek Connected Approvals Covert to Appointments
  23. 23. Package Includes: • Messaging Targeted Network Connections • Connect and Engage with New Targeted Connections • Get Referrals and Set Appointments LinkedIn Appointment Setting
  24. 24. Our superior media reach creates hundreds of powerful backlinks pointing to your website from highly reputable news websites resulting in higher Google search engine rank. SEO Press Release We place you on over 200 news sites to drive your brand to the top of Google
  25. 25. Landing Pages and Digital Content Create High Value Thought Leadership Events and Content Downloads We Create Thought Leadership Conversion Content and Pages
  26. 26. Websites, Blogs, Press Releases, White Papers, Industry Reports, Webinars, Podcasts, Infographics and Beyond… Content Development Available for Any Digital Need
  27. 27. Social Jack Academy Platform
  28. 28. • Policy & Guidelines - Review of policy • Objectives – Business goals • Personal Branding – Building a professional brand • Storytelling – Getting the story authentic • Social Teaming – Working together online • Building Influence – What’s in it for them • Advocacy – How to be a brand champion • Functional Social Media/Digital Basics • Social Selling – Sales Team ++ • Social Recruiting – Leverage of Social Team • Measuring Success Functional Training and Coaching
  29. 29. Structure of Our Training • Kick Off Meeting – Set objectives • Orientation – Program and system • Platform Access – Access to classes, support materials and coaching support • Instructor Led Training – Kick off live instructor led training • Live Online Coaching– Virtual group coaching sessions • Virtual Learning – Based on program • Measure Success – Metrics/KPI/ROI Micro Learning Format Kick Off Meeting Orientation Platform Access Instructor Led Training Live Online Coaching Virtual Learning Measure Success
  30. 30. Social Selling
  31. 31. Thank You We look forward to working with you Dean DeLisle Founder and CEO Forward Progress (312) 257-2224 Morgan Fentress Project Coordinator (219) 776-8223