Are you ready for 2016? As 2015 comes to an end and we reflect on what worked and didn’t work for us, now is the time to start planning and strategizing for 2016 and learn the newest, hottest marketing trends. This one-hour webcast will go through a step-by-step action plan for 2016 using our Marketing Readiness checklist.
During this presentation, you will learn:
1. How to identify what worked for your business and what didn’t.
2. The newest marketing trends your business should adopt
3. How to plan your budgets and where you should invest your resources
4. Actions steps to be ready for 2016
2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting, and Training, Social
Selling, Relationship and Digital Marketing, Career Development,
Recruiting, and Social HR.
• Clients have included: Financial Services, Real Estate, Professional
Services, Legal, Accounting Manufacturing, Telecommunications,
Technical, Insurance, Agencies, Retail, Banking, Educational , and
Channel Sales…
3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Paul Tadalan
• Paul is the digital marketing manager at
Forward Progress
• A digital marketing specialist, creative content
developer, and video marketing producer from
Chicago, IL.
• Having worked in the digital skills training
industry as an instructional designer and
product marketing manager, he has designed
and led trainings for fresh new startups to
Fortune 500 companies across various
industries on how to use Digital and Social
Media Marketing to attract, engage, and serve
the communities of their brands.
4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
How to Engage with the GoToWebinar Interface
• Questions area in task bar
• Type us a question so
we know you understand
• Ask us anything
throughout the session
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(562) 247-8321
Access Code 877-525-529
6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
WHAT WAS BIG IN 2015?
• Content Marketing: Quality Over Quantity
• Smarter Emails, Personalization, Increased Engagement, Platform Specific
• Everything Mobile
• Advertising, Websites, Beacons, Payments, Apps
• Live Broadcasting / In-the-Moment Updates
• Periscope, Snapchat, Meerkat
• Big Data
• Customer Insights, Agile Marketing, Quality and Integration, Sales Information
• Social Is Less Push
• User-Generated Content, Community /Culture Building, Personalized Interactions
• Social Selling
• False start or real
7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2016 Hottest Trends – Things to Know
• Attention Spans are Shorter
• 8 Seconds for a goldfish
• 9 Seconds for the Average Internet User
• 3,000 brand impressions each day
• Average website consumption is over 2,500
web pages per month
• 65% of people are visual learners
Sources: Conversity.be & Social Media
Strategies Summit
8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
2016 Hottest Trends – Snackable Content
Snackable content is a key element to your
marketing strategy. As attention spans
decrease, consuming media in bite-sized
pieces becomes more favorable. Why we
snack on media is simply because we need
something to keep our attention.
Source: The Halo Group
13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
User Searches
Results
(SEO)
Ads
(PPC)
Website / Landing Page
Call To Action
Contact /
Contact
Information
Sales/Buy Social
Valuable Content
Share with
network
Reviews,
Ratings,
Advocac
y
Ads on
relevant
websites
Email
New
Service
s and
Offers
New
Followers
Social
Props
.
Your Digital Marketing Ecosystem
19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Career Advancement Mini Camp
You will learn how to:
• Harness the power of your LinkedIn
• Build a whole NEW Career network
• Attract new opportunities
• Increase targeted referrals
• Get more interview requests
• Get your Social Selling Black Belt Certification™
Mini Camp Dates & Times:
(2 Live Online Sessions)
January 21 & 28 @ 5pm CT