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World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar

Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke at Forum One Communication's Web Executive Seminar on Sept. 26, 2007. More details at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

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World Bank's Youthink!: Engaging Young People Online About Development Issues / Forum One Web Executive Seminar

  1. <ul><li>youthink.worldbank.org </li></ul><ul><li>“ youthink about ending poverty” </li></ul><ul><li>Engaging Young people </li></ul><ul><li>on international development issues </li></ul><ul><li>Christine Sedky </li></ul>
  2. <ul><li>How it started…inspiration Kids Post </li></ul><ul><li>The Bank realized the importance of reaching a younger audience </li></ul><ul><li>Funding + limited mgmt involvement = </li></ul><ul><li>freedom and creativity </li></ul>
  3. <ul><li>Goals of Youthink! </li></ul><ul><ul><ul><li>-Informing young people development topic </li></ul></ul></ul><ul><ul><ul><li>-Providing materials for teachers </li></ul></ul></ul><ul><ul><ul><li>-Engaging young people on these topics </li></ul></ul></ul>
  4. <ul><li>How the site evolved: </li></ul>
  5. <ul><li>How the site evolved: </li></ul><ul><li>Target Group: </li></ul><ul><ul><ul><li>Kids Dev News started as side project </li></ul></ul></ul><ul><ul><ul><li>Evolved into Youthink! </li></ul></ul></ul><ul><ul><ul><li>Created Materials for Teachers </li></ul></ul></ul><ul><li>Content and Design: </li></ul><ul><ul><ul><li>Partnerships: </li></ul></ul></ul><ul><ul><ul><ul><li>UN, Non-Profits </li></ul></ul></ul></ul><ul><ul><ul><li>Informing and engaging </li></ul></ul></ul><ul><ul><ul><li>Expanded Chinese, French and Spanish </li></ul></ul></ul><ul><li>Strategy: </li></ul><ul><ul><ul><li>Started off side-project </li></ul></ul></ul><ul><ul><ul><li>As progressed affected outreach mechanisms/tools </li></ul></ul></ul><ul><ul><ul><ul><li>Country Offices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Speakers Bureau </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Consultations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Informing and engaging </li></ul></ul></ul></ul><ul><ul><ul><li>Focus Groups gave us insight </li></ul></ul></ul><ul><ul><ul><li>Gained traction </li></ul></ul></ul>
  6. <ul><li>Reaching the youth audience: </li></ul><ul><ul><ul><li>Youth-driven : topics, content, etc… </li></ul></ul></ul><ul><ul><ul><li>The site focuses on topics rather than the organization </li></ul></ul></ul><ul><ul><ul><li>Connecting young people </li></ul></ul></ul><ul><ul><ul><li>Speaking in their language </li></ul></ul></ul><ul><ul><ul><ul><li>Multilingual and content </li></ul></ul></ul></ul><ul><ul><ul><li>Online outreach has affected offline outreach </li></ul></ul></ul>中文 | Español | Français English
  7. <ul><li>Success / Impact to Date </li></ul><ul><li>What created success? </li></ul><ul><li>Timing, Funding, Big Splash-Photo Contest </li></ul><ul><ul><ul><li>Webby Award 2006, Nominee 2007 </li></ul></ul></ul><ul><ul><ul><li>Over 30,000 unique visitors/month </li></ul></ul></ul><ul><ul><ul><li>Adaptive multilingual site </li></ul></ul></ul><ul><ul><ul><li>Moving towards multimedia/engagement </li></ul></ul></ul><ul><ul><ul><li>Ongoing Evaluation/Measures of success </li></ul></ul></ul><ul><ul><ul><ul><li>Feedback, Stats, Focus Groups </li></ul></ul></ul></ul>
  8. <ul><li>Looking Ahead: </li></ul><ul><ul><ul><li>Translation of site into more languages, continue adapt language sites </li></ul></ul></ul><ul><ul><ul><li>More multimedia, engagement, social networking </li></ul></ul></ul><ul><ul><li>(just launched blog) </li></ul></ul>

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  • pearlbear

    Jan. 29, 2008
  • parvizik

    Oct. 20, 2008

Christine Sedky, coordinator of the World Bank's "Youthink!" site, discusses strategy behind the development of this youth-oriented site that focuses on international development issues. Sedky spoke at Forum One Communication's Web Executive Seminar on Sept. 26, 2007. More details at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

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