Webster Redesigning the  U.S. Senate’s Intranet
Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Lear...
Webster Redesigning the  U.S. Senate’s Intranet
Agenda <ul><li>Webster background </li></ul><ul><li>How users drive our design </li></ul><ul><li>Supporting infrastructure...
Background  (Continues) <ul><li>Senate’s intranet Method for the four stakeholders advertise the services available to the...
(Continued)  Background <ul><li>Audiences </li></ul><ul><ul><li>Content creators A subset of the community including  serv...
Current Webster  (Prior to Redesign) Webster: The Senate’s Intranet
User Perception:  Assessment <ul><li>Neutral evaluator </li></ul><ul><li>Mixed methods </li></ul><ul><ul><li>Online survey...
User Perception:  Content Creators Recommendations <ul><li>Plus... </li></ul><ul><li>Establish governance for Webster </li...
User Perception:  Content Consumer Recommendations <ul><li>Plus... </li></ul><ul><li>More business online </li></ul><ul><l...
Additional Evaluator Recommendations <ul><li>Provide easy access to... </li></ul><ul><ul><li>Top documents downloaded </li...
Who Supports Webster <ul><li>Stakeholder Teams </li></ul><ul><ul><li>Each stakeholder has their own teams </li></ul></ul><...
Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
Home Page Testing <ul><li>Users </li></ul><ul><ul><li>Stratified by role/job responsibilities, length of time at Senate </...
Home Page <ul><li>Final Composition </li></ul><ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>(Fi...
Taxonomy (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>4 - 11 Level 2 “S...
Taxonomy (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>4 - 11 Level 2 “S...
Taxonomy Testing <ul><li>Same users as home page </li></ul><ul><li>Testing Methodology </li></ul><ul><ul><li>Expect to fin...
Taxonomy (Final Design) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>8 categories </li...
Personalization through “My Links” (Final Design) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul...
SAA’s Site Design Process <ul><li>Identify target audience </li></ul><ul><li>Business strategy assessment </li></ul><ul><l...
CIO <ul><ul><li>Creating SAA Content </li></ul></ul>
CIO <ul><ul><li>Creating SAA Content </li></ul></ul>
Chaplain <ul><ul><li>Creating SAA Content </li></ul></ul>
Chaplain <ul><ul><li>Creating SAA Content </li></ul></ul>
Next Steps <ul><li>Taxonomy  </li></ul><ul><ul><li>Finalize for each stakeholder </li></ul></ul><ul><ul><li>Test with cont...
LEARN MORE: www.forumone.com/wes  Web Executive Seminars
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User-Centric Intranets: Redesigning Webster, the U.S. Senate's Intranet / Forum One Web Executive Seminar

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Claudette Archambault, Principal IT Specialist at U.S. Senate, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

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  • I’m staff at the Senate In particular, the SAA which is an organization that provides support to the Senate offices and committees My specialty is usability, business analysis, training and project management We are in the midst of redesigning our Intranet site. Today, my talk will focus on the home page and our organization of information.
  • User-Centric Intranets: Redesigning Webster, the U.S. Senate's Intranet / Forum One Web Executive Seminar

    1. 1. Webster Redesigning the U.S. Senate’s Intranet
    2. 2. Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
    3. 3. Webster Redesigning the U.S. Senate’s Intranet
    4. 4. Agenda <ul><li>Webster background </li></ul><ul><li>How users drive our design </li></ul><ul><li>Supporting infrastructure </li></ul><ul><li>Testing: screenshots before, during and after </li></ul><ul><li>Next steps </li></ul><ul><li>If time…creating content </li></ul>
    5. 5. Background (Continues) <ul><li>Senate’s intranet Method for the four stakeholders advertise the services available to the Senate Community. </li></ul><ul><li>Stakeholders </li></ul><ul><ul><li>Sergeant at Arms (security, technology) </li></ul></ul><ul><ul><li>Secretary of the Senate (legislative, records) </li></ul></ul><ul><ul><li>Chaplain (spiritual advisor and counselor) </li></ul></ul><ul><ul><li>Committee on Rules and Administration (“mayor”) </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Technology Advisory Group (TAG) </li></ul></ul><ul><ul><li>Management </li></ul></ul>Webster: The Senate’s Intranet
    6. 6. (Continued) Background <ul><li>Audiences </li></ul><ul><ul><li>Content creators A subset of the community including service providers who work for one of the Stakeholders. Includes managers who provide services and their staff. </li></ul></ul><ul><ul><li>Content consumers The entire U.S. Senate community : Senators, Committees, staff from supporting organizations. </li></ul></ul><ul><ul><ul><li>Administrative managers, system administrators, press secretaries, legislative (e.g., attorneys, issue experts), events planners, interns and pages </li></ul></ul></ul><ul><ul><ul><li>Security-related staff, technical staff, trainers, cabinet makers and so on </li></ul></ul></ul><ul><ul><ul><li>Democrats, Republicans, Independents </li></ul></ul></ul>Webster: The Senate’s Intranet
    7. 7. Current Webster (Prior to Redesign) Webster: The Senate’s Intranet
    8. 8. User Perception: Assessment <ul><li>Neutral evaluator </li></ul><ul><li>Mixed methods </li></ul><ul><ul><li>Online survey (500 fully or mostly complete) </li></ul></ul><ul><ul><li>One-on-one interviews and focus groups (22 complete) </li></ul></ul><ul><ul><li>Web log review (6 months worth) </li></ul></ul><ul><ul><li>Search term analysis (6 months worth) </li></ul></ul><ul><ul><li>How Users Drive Our Design </li></ul></ul>
    9. 9. User Perception: Content Creators Recommendations <ul><li>Plus... </li></ul><ul><li>Establish governance for Webster </li></ul><ul><li>Don’t want to determine their own look/feel </li></ul><ul><ul><li>How Users Drive Our Design </li></ul></ul>More robust content management system
    10. 10. User Perception: Content Consumer Recommendations <ul><li>Plus... </li></ul><ul><li>More business online </li></ul><ul><li>Sign-up for announcements to be sent </li></ul><ul><li>Quickly view what is new on Webster </li></ul><ul><li>More information, better written </li></ul>Finding information
    11. 11. Additional Evaluator Recommendations <ul><li>Provide easy access to... </li></ul><ul><ul><li>Top documents downloaded </li></ul></ul><ul><ul><li>Top pages visited by season </li></ul></ul><ul><ul><li>Top-used tools </li></ul></ul><ul><li>Retain features content consumers value </li></ul><ul><ul><li>Organizational structure of information </li></ul></ul><ul><ul><li>Indicator of which stakeholder provides the information </li></ul></ul><ul><ul><li>Contact information on each page </li></ul></ul>
    12. 12. Who Supports Webster <ul><li>Stakeholder Teams </li></ul><ul><ul><li>Each stakeholder has their own teams </li></ul></ul><ul><ul><li>Stakeholders collaborate/share personnel/resources </li></ul></ul><ul><ul><li>Roles we have: program managers; project managers; CF, CS, CSS developers; taxonomists/librarians; usability </li></ul></ul><ul><ul><li>Also want: graphics person; editor; communications director </li></ul></ul><ul><li>The WAG </li></ul><ul><ul><li>Stakeholders make up the advisory group </li></ul></ul><ul><ul><li>Focus of the charter: </li></ul></ul><ul><ul><ul><li>Meet user needs by involving the in them decision-making </li></ul></ul></ul><ul><ul><ul><li>Continuous customer evaluation and revision </li></ul></ul></ul><ul><ul><li>Supporting Infrastructure </li></ul></ul>
    13. 13. Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
    14. 14. Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
    15. 15. Home Page (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
    16. 16. Home Page Testing <ul><li>Users </li></ul><ul><ul><li>Stratified by role/job responsibilities, length of time at Senate </li></ul></ul><ul><ul><li>Weighed data </li></ul></ul><ul><ul><li>Early, continuously </li></ul></ul><ul><ul><li>40 users, 8 rounds, new users in each round </li></ul></ul><ul><li>Example questions </li></ul><ul><ul><li>Identify priority tasks by position: </li></ul></ul><ul><ul><ul><li>What do you feel Webster should present on the home page to help you do your job? </li></ul></ul></ul><ul><ul><ul><li>What is your favorite feature of the existing Webster site? Least favorite? Why? </li></ul></ul></ul><ul><ul><li>Design: </li></ul></ul><ul><ul><ul><li>Where did your eyes go first? What do you like? What don’t you like? Why? </li></ul></ul></ul><ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
    17. 17. Home Page <ul><li>Final Composition </li></ul><ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>(Final Design)
    18. 18. Taxonomy (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>4 - 11 Level 2 “Service” categories </li></ul><ul><li>All items display </li></ul><ul><li>2-level hierarchy </li></ul>
    19. 19. Taxonomy (Early Drafts) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>4 - 11 Level 2 “Service” categories </li></ul><ul><li>All items display </li></ul><ul><li>2-level hierarchy </li></ul>
    20. 20. Taxonomy Testing <ul><li>Same users as home page </li></ul><ul><li>Testing Methodology </li></ul><ul><ul><li>Expect to find...? </li></ul></ul><ul><ul><li>Show the taxonomy – “how does this fit in with your expectations?” </li></ul></ul><ul><ul><li>Card sort – regroup categories, introduce new ones </li></ul></ul><ul><ul><li>Retest with same and new users </li></ul></ul><ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>
    21. 21. Taxonomy (Final Design) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul><ul><li>8 categories </li></ul><ul><li>“ Hot” items display </li></ul><ul><li>Link to “see all” </li></ul>
    22. 22. Personalization through “My Links” (Final Design) <ul><ul><li>Screenshots: Before, During Testing and Final </li></ul></ul>Next Steps
    23. 23. SAA’s Site Design Process <ul><li>Identify target audience </li></ul><ul><li>Business strategy assessment </li></ul><ul><li>Develop purpose statements </li></ul><ul><li>Create information architecture </li></ul><ul><li>Design </li></ul><ul><li>Test </li></ul><ul><li>Obtain technical training </li></ul><ul><li>Market </li></ul><ul><ul><li>Creating SAA Content </li></ul></ul>We teach them how to bait the hook and fish....
    24. 24. CIO <ul><ul><li>Creating SAA Content </li></ul></ul>
    25. 25. CIO <ul><ul><li>Creating SAA Content </li></ul></ul>
    26. 26. Chaplain <ul><ul><li>Creating SAA Content </li></ul></ul>
    27. 27. Chaplain <ul><ul><li>Creating SAA Content </li></ul></ul>
    28. 28. Next Steps <ul><li>Taxonomy </li></ul><ul><ul><li>Finalize for each stakeholder </li></ul></ul><ul><ul><li>Test with content consumers and content providers </li></ul></ul><ul><li>Home page </li></ul><ul><ul><li>Finalize development of each widget </li></ul></ul><ul><ul><li>Usability test </li></ul></ul><ul><li>WAG </li></ul><ul><ul><li>Establish regular maintenance meetings </li></ul></ul><ul><ul><li>Prioritize development of additional features </li></ul></ul>
    29. 29. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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