Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar

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Tim Shaw, Director of Strategy at Forum One Communications, outlines the components of a successful strategy for online services. This presentation was a short introduction at the start of a Web Executive Seminar that featured presentations from four nonprofit organizations. The event was held on Sept. 26, 2007 at the National Press Club in Washington DC.
Learn more at http://www.forumone.com/content/calendar/detail/2170 . Contact Tim Shaw / tshaw@ForumOne.com .

Published in: Economy & Finance, Business
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  • Six Steps to a Successful Online Strategy - Tim Shaw, Forum One Web Executive Seminar

    1. Six Steps to a Successful Online Strategy Tim Shaw, tshaw@forumone.com September 26, 2007 Web Executive Seminar
    2. Introductions and Logistics
    3.  
    4. The Truth <ul><li>A mix of: </li></ul><ul><li>“Common sense” decisions </li></ul><ul><li>Complex “soul searching” </li></ul>
    5. Six Steps Know your goals Know your audiences 2 1
    6. Six Steps Know yourself Select optimal services Goals Audiences 1 2 3 4
    7. Six Steps Goals Audiences Sell & effect change Monitor & manage 1 2 Organization 3 Services 4 6 5
    8. Our tour guides… <ul><li>Christine Sedky, World Bank’s Youthink! </li></ul><ul><li>Jon Platner, Planned Parenthood Federation of America </li></ul><ul><li>Chas Offutt, American Rivers </li></ul><ul><li>Bruce Geisert, IT Planning Consultant </li></ul>
    9. Six Steps - Summary Know Your Goals Know Your Audiences 1 2 Know Your Organization 3 Select Optimal Services 4 Sell & Effect Change Monitor & Manage 6 5

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