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Online Trends in Communications Impact December 12, 2007 Kurt Voelker CTO, Forum One Communications
 
 
Crowd-Sourcing Empower your constituents, put them to work.   The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"
Crowd Sourcing Empower your constituents, put them to work.
The Internet Archive Project  digitizes public domain books.
 
150,000 hours  are spent on captchas EVERY DAY.
 
What can my crowd do?
 
 
 
The Network Effect make your information and tools better.
Flickr uses its network to make search results better.
 
 
WashingtonPost.com uses the network to provide more depth of coverage
The New York Times uses its network to bubble up good stuff
Community Value Individual Utility save, send, tag, share, search, rate, compare, post, download, favorite, print, vote, pay, donate,  etc Page rank, interestingness, links-in, most, least, recommendations, estimations, taxonomy, folksonomy, repository, history,  etc
Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility
 
 
Give them tools But be careful! http://www.youtube.com/watch?v=azqvP-f94Cs
Give them tools But be careful!
Put Down the Bull Horn Building interactive relationships in a world of  friending
People can’t hear you They are too busy listening to their friends
 
“ We see these emerging web sites and news venues as being important because they dictate, for a growing amount of people, how news and information are now being discovered online.”   Jonathan Colman Manager, Digital Marketing The Nature Conservancy
Jonathan Colman Manager, Digital Marketing The Nature Conservancy & Friends 106 140 170 721 205
845 diggs 2,127 visitors to Nature.org in 1 hr 6,234 landing page views in 1 hr 2,238 actions taken   (35% conv.) Source: Building Buzz and Marketing by Mob with Digg.com, Jonathon Colman http://www.slideshare.net/jcolman/building-buzz-and-marketing-by-mob-with-diggcom/
Crowd-Sourcing Empower your constituents, put them to work.   The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"
Questions? www.forumone.com
Photo Credits ,[object Object],[object Object],[object Object],[object Object]

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Online Trends In Communications Impact / Kurt Voelker, Forum One Communications

  • 1. Online Trends in Communications Impact December 12, 2007 Kurt Voelker CTO, Forum One Communications
  • 2.  
  • 3.  
  • 4. Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of &quot;friending&quot;
  • 5. Crowd Sourcing Empower your constituents, put them to work.
  • 6. The Internet Archive Project digitizes public domain books.
  • 7.  
  • 8. 150,000 hours are spent on captchas EVERY DAY.
  • 9.  
  • 10. What can my crowd do?
  • 11.  
  • 12.  
  • 13.  
  • 14. The Network Effect make your information and tools better.
  • 15. Flickr uses its network to make search results better.
  • 16.  
  • 17.  
  • 18. WashingtonPost.com uses the network to provide more depth of coverage
  • 19. The New York Times uses its network to bubble up good stuff
  • 20. Community Value Individual Utility save, send, tag, share, search, rate, compare, post, download, favorite, print, vote, pay, donate, etc Page rank, interestingness, links-in, most, least, recommendations, estimations, taxonomy, folksonomy, repository, history, etc
  • 21. Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility
  • 22.  
  • 23.  
  • 24. Give them tools But be careful! http://www.youtube.com/watch?v=azqvP-f94Cs
  • 25. Give them tools But be careful!
  • 26. Put Down the Bull Horn Building interactive relationships in a world of friending
  • 27. People can’t hear you They are too busy listening to their friends
  • 28.  
  • 29. “ We see these emerging web sites and news venues as being important because they dictate, for a growing amount of people, how news and information are now being discovered online.” Jonathan Colman Manager, Digital Marketing The Nature Conservancy
  • 30. Jonathan Colman Manager, Digital Marketing The Nature Conservancy & Friends 106 140 170 721 205
  • 31. 845 diggs 2,127 visitors to Nature.org in 1 hr 6,234 landing page views in 1 hr 2,238 actions taken (35% conv.) Source: Building Buzz and Marketing by Mob with Digg.com, Jonathon Colman http://www.slideshare.net/jcolman/building-buzz-and-marketing-by-mob-with-diggcom/
  • 32. Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of &quot;friending&quot;
  • 34.

Editor's Notes

  1. Good morning everyone, and thanks Denise for inviting me to speak here this morning. My name is Kurt Voelker, and I’ve been working with the internet and nonprofits for the past 11 years – and recently I’ve been working with Denise, Chris K, and Bill Mountjoy at AFL to help them think about the longer term strategy for their web efforts. My goal today is to share with you a few stories that illustrate the trends we’re seeing online that are helping organizations have a real impact with their work, and their communications – and hopefully leave you with a some key ingredients that you can mix into your own communications’ strategies when you get back to your office and start planning how to use the web.