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Online Trends in Communications Impact December 12, 2007 Kurt Voelker CTO, Forum One Communications

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Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"

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Crowd Sourcing Empower your constituents, put them to work.

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The Internet Archive Project digitizes public domain books.

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150,000 hours are spent on captchas EVERY DAY.

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What can my crowd do?

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The Network Effect make your information and tools better.

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Flickr uses its network to make search results better.

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WashingtonPost.com uses the network to provide more depth of coverage

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The New York Times uses its network to bubble up good stuff

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Community Value Individual Utility save, send, tag, share, search, rate, compare, post, download, favorite, print, vote, pay, donate, etc Page rank, interestingness, links-in, most, least, recommendations, estimations, taxonomy, folksonomy, repository, history, etc

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Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility

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Give them tools But be careful! http://www.youtube.com/watch?v=azqvP-f94Cs

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Give them tools But be careful!

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Put Down the Bull Horn Building interactive relationships in a world of friending

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People can’t hear you They are too busy listening to their friends

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“ We see these emerging web sites and news venues as being important because they dictate, for a growing amount of people, how news and information are now being discovered online.” Jonathan Colman Manager, Digital Marketing The Nature Conservancy

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Jonathan Colman Manager, Digital Marketing The Nature Conservancy & Friends 106 140 170 721 205

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845 diggs 2,127 visitors to Nature.org in 1 hr 6,234 landing page views in 1 hr 2,238 actions taken (35% conv.) Source: Building Buzz and Marketing by Mob with Digg.com, Jonathon Colman http://www.slideshare.net/jcolman/building-buzz-and-marketing-by-mob-with-diggcom/

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Crowd-Sourcing Empower your constituents, put them to work. The Network Effect Make your information and tools better Everyone is a Pro-sumer Multimedia in the Age of User Generated Content and Mobility Put Down the Bull Horn Building interactive relationships in the world of "friending"

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Questions? www.forumone.com

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Photo Credits <ul><li>All phots from iStockPhoto.com except: </li></ul><ul><li>Mankind by Eole, http://www.flickr.com/photos/eole/1394588888/ </li></ul><ul><li>Thinking by foeversouls, http://www.flickr.com/photos/foreversouls/4787781/ </li></ul><ul><li>ekuverikamakee , gadha fadha baareh by notsogoodphotography, http://www.flickr.com/photos/notsogoodphotography/1638001945/ </li></ul>