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Social Media Ecosystems<br />Online Community Metrics<br />Bill Johnston<br />Chief Community OfficerForum One Networks<br />

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Social Media Ecosystems<br />?<br />

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Agenda<br />Bill Johnston<br />Chief Community Officer<br />Online Community Research Network<br />Events: Online Community Unconference, Online Community Summit<br />Professional Services<br />Agenda<br />Basic components of community strategy<br />Online community ecosystems<br />Online community & social media<br />

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Strategy<br />

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Crash Course in Strategy<br />Define business / organizational goals<br />Research customer / public need<br />Conduct an ecosystem audit (listen)<br />Prioritize & categorize touchpoints (Home, Outpost, Passport) <br />Develop engagement tactics<br />Where: to engage (home, outposts)<br />Who: responsible party<br />How: specific activity<br />When: frequency of activity<br />What: expected outcomes (prototypical metrics!)<br />

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Ecosystem<br />

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Ecosystem<br />

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Ecosystem Activities<br />Facebook: Fan Pages, Groups & Apps<br />You Tube: Channels, Product & Customer Videos<br />Twitter: “Broadcast” Messaging, Conversation, Research<br />flickr: Projects, Screenshots, Photos, Videos<br />Linkedin: Professional Profile, Org Page, Groups, Q&A (Biz Dev)<br />Delicious: Sharing Content, Monitoring, Metadata, SMO<br />

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Metrics<br />

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Metrics, Management & Reporting <br />Positive correlation between strategy and stakeholder satisfaction<br />

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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />

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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />

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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />

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Community Ecosystem: Why Participate?<br />From Question 11: What are your business goals for participating in your social media ecosystem? <br />

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Community Ecosystem: Prioritized Activity<br />From Question 12: What type of activity do you participate in on ecosystem sites? Please rank: most important, not as important, least important. <br />

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Measuring Success<br />

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Q&A<br />

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Resources<br />Online Community Research Network<br />http://www.onlinecommunityresearch.com<br />Forum One Networks: Services<br />http://www.forumonenetworks.com/services<br />Follow Bill:<br />@billjohnston & @ocreport - #octribe<br />Contact Bill:<br />bjohnston@forumone.com<br />415.299.9638<br />