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Online Community Metrics / Forum One Communications
In this presentation, Bill Johnston, Chief Community Officer of Forum One Communications, outlines principal online community metrics for tracking and enhancing social media efforts. Contact Bill Johnston bjohnston@ForumOne.com
In this presentation, Bill Johnston, Chief Community Officer of Forum One Communications, outlines principal online community metrics for tracking and enhancing social media efforts. Contact Bill Johnston bjohnston@ForumOne.com
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Agenda<br />Bill Johnston<br />Chief Community Officer<br />Online Community Research Network<br />Events: Online Community Unconference, Online Community Summit<br />Professional Services<br />Agenda<br />Basic components of community strategy<br />Online community ecosystems<br />Online community & social media<br />
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Metrics, Management & Reporting <br />Positive correlation between strategy and stakeholder satisfaction<br />
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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />
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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />
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Community Metrics: Currently Measuring<br />Metrics Study: July 2009 - From Question 16: What (online community metrics) do you currently measure? <br />
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Community Ecosystem: Why Participate?<br />From Question 11: What are your business goals for participating in your social media ecosystem? <br />
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Community Ecosystem: Prioritized Activity<br />From Question 12: What type of activity do you participate in on ecosystem sites? Please rank: most important, not as important, least important. <br />