New Media Tools and How to Use Them / Forum One Communications


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Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: .

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New Media Tools and How to Use Them / Forum One Communications

  1. 1. New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My!<br />June 4 2009<br />
  2. 2. Why Are We Here?<br />Professional importance of new media.<br />Definition of new media / social media.<br />
  3. 3. Who is Presenting?<br />Jim Cashel<br />Chairman / Forum One<br />Past Editor / Online Community Report <br />Bill Johnston<br />Chief Community Officer / Forum One<br />Editor / Online Community Report<br />Director / Online Community Research Network<br />
  4. 4. Today’s Topic<br />
  5. 5. Today’s Actual Topic<br />Blogs<br />LinkedIn<br />Wikis<br />Twitter<br />Honorable Mention: Scribd, Slideshare, Flickr, YouTube<br />
  6. 6. But Wait!<br />These are just tools (revolutionary tools, but…)<br />Define your objectives<br />Information about programs<br />Recruitment<br />Targeted audiences<br />Other objectives?<br />
  7. 7. Blogs<br />Important if you want a “voice”<br />Also, a “face”… ok, we are really saying “personification”<br />…But blogs are a major commitment!<br />
  8. 8. Starting a Blog<br />Listen<br />Participate<br />Decide<br />Goals<br />Name<br />Approach<br />Editors<br />Schedule<br />Metrics of Success<br />
  9. 9. Blogs<br />Health Blogs:<br />Health Reform:<br />WSJ Health Blog:<br />Chicago Tribune Health Blog:<br />National Journal Health Care Blog:<br />Health Affairs Blog:<br />Paul Krugman:<br />The Health Care Blog:<br />
  10. 10. Bill Sez:<br />Blogs have become an important compliment to the “official” site<br />Opportunity for more conversational / experimental content<br />Getting Started: Listen &gt; Comment &gt; Blog<br />Blogs are our “oral tradition” – building social capital via storytelling<br />Tools: (will add links to final prezo)<br />Google reader (for RSS)<br />Google Alerts<br />Technorati<br />Delicious<br />Blogpulse<br /><br />Backtweets<br />
  11. 11. Blogs<br />Question or two?<br />
  12. 12. LinkedIn<br />Profiles / CV<br />Linkages<br />LinkedIn Groups<br />LinkedIn Events<br />Job Postings<br />
  13. 13. Bill Sez:<br />Opportunities to participate include<br />Groups<br />Q&A<br />Events<br />Crash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)<br />
  14. 14. Linkedin (ok, and Facebook)<br />Question or two?<br />
  15. 15. Wikis<br />What wikis are good for (ocrn survey):<br />Private groups (intranets)<br />People that know each other<br />Co-assembly (as opposed to co-editing)<br />Non-sensitive topics<br />(The curse of Wikipedia)<br />
  16. 16. Bill Sez:<br />Great for refining a topic / topic set to singular, dogmatic answers<br />Not great for general collaboration (IMHO) Caveat – I personally don’t like them, enjoy using them<br />Resources / PBwiki<br />
  17. 17. Wikis<br />Question or two?<br />
  18. 18. Twitter<br />Business Case?<br />General exposure<br />New relationships<br />Information<br />Blog amplifier<br />Other business objectives?<br />Fad vs. Trend?<br />
  19. 19. Twitter Tools<br />Twitter<br />HootSuite<br />TweetDeck<br />Phone apps<br />
  20. 20. Bill Sez:<br />Opportunity to highlight content and start conversations around human capital<br />Everything on this page is “Twit-worthy”<br />Resources<br />
  21. 21. Twitter<br />Question or two?<br />
  22. 22. Scribd<br />What it is<br />Performance<br />
  23. 23. SlideShare<br />What it is<br />Performance<br />
  24. 24. Flickr<br />What it is<br />Performance<br />
  25. 25. YouTube<br />What it is<br />Performance<br />
  26. 26. Blogs<br />DiscussionGroups<br />Community Portal<br />Idea Generation<br />Ecosystem Diagram<br />Blogs<br />Social Media Ecosystem<br />IndependentCommunities <br />Mass Social Media(Facebook, You Tube, LinkedIn…)<br />Independent <br />Blogs<br />OrganizationWebsite<br />Meetups<br />Local UserGroups<br />Events<br />
  27. 27. Bill Sez:<br />Think “social media ecosystem”, not destination<br />Participate in category leading sites based on media type<br />Flickr<br />Photo sets and tags from events, programs, staff and announcements<br />YouTube<br />Channels, videos from events, programs, staff appearances and announcements<br />Scribd<br />Emerging as the “social place for documents”<br />Slideshare<br />De facto social media destination for presentations<br />
  28. 28. Scribd, SlideShare, Flickr, YouTube<br />Question or two?<br />
  29. 29. Thanks! Don’t be a stranger…<br />Jim Cashel<br /><br />Twitter: @cashel<br />LinkedIn:<br />Blog:<br />Bill Johnston<br /><br />Twitter: @billjohnston<br />LinkedIn:<br />Blog:<br />