NCLR Conference 2009 Internet Trends Presentation, Tim Shaw, Forum One Communications

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This presentation on key internet trends was made at the NCLR Conference 2009 by Tim Shaw, Director of Strategy Services at Forum One Communications http://www.ForumOne.com / tshaw@ForumOne.com

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NCLR Conference 2009 Internet Trends Presentation, Tim Shaw, Forum One Communications

  1. 1. Trends in Online Technology Services a.k.a., The Maturing “Web 2.0” Toolbox Tim Shaw, Managing Director of Strategy Services Forum One Communications July 25, 2009 2009 NCLR Annual Conference
  2. 2. <ul><ul><li>WE Are The Web </li></ul></ul>
  3. 4. But wait! <ul><li>These are just tools (revolutionary tools, but…) </li></ul><ul><li>You MUST focus on solving problems, e.g., </li></ul><ul><ul><li>Better promote my work / organization (for funding, education) </li></ul></ul><ul><ul><li>Better connect to people (experts, funders, etc.) </li></ul></ul><ul><ul><li>More efficiently get work done </li></ul></ul>
  4. 5. Better promotion
  5. 6. Blogs <ul><li>Blogs are: </li></ul><ul><li>a “voice” </li></ul><ul><li>story tellers </li></ul><ul><li>vehicles for experts </li></ul><ul><li>search magnets </li></ul><ul><li>…and a commitment! </li></ul>
  6. 9. Benefits Of Blogs/Microblogs <ul><li>Keep site content fresh </li></ul><ul><li>Publicize news and events quickly </li></ul><ul><li>Monitor what people are saying </li></ul><ul><li>Host informal conversations and make connections </li></ul><ul><li>Create a hub for multimedia sharing </li></ul>http://we.care.org/notes
  7. 11. Better connection
  8. 12. “Classic” news vs. social media
  9. 15. Google Spreadsheets
  10. 16. Better work
  11. 18. Clickworkers: Mars crater mapping
  12. 21. Final thought – staffing <ul><li>Staff time becomes the barrier </li></ul><ul><ul><li>Think about NOT doing something else </li></ul></ul><ul><li>Hire and train for this realm </li></ul><ul><ul><li>Find people active on their own time </li></ul></ul><ul><ul><li>No programming, but HTML is nice </li></ul></ul><ul><ul><li>Let people have space to experiment and “own” </li></ul></ul>
  13. 22. Summary messages <ul><li>Solve problems related to achieving your mission </li></ul><ul><li>Target your most valuable online audiences </li></ul><ul><li>Think beyond your site </li></ul><ul><li>DOES NOT cost $ - many free / low-cost tools </li></ul><ul><li>DOES take time – its not about technology </li></ul><ul><li>You can try many of these TODAY – do it! </li></ul>
  14. 23. Questions?

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