VOANews.com Redesign May 2008
Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Lear...
VOANews.com Redesign May 2008
What is BBG? <ul><li>The Broadcasting Board of Governors is  an independent federal agency responsible for all  U.S. Gover...
What is BBG?
What is the Voice of America? <ul><li>VOA broadcasts more than 1,000 hours of news, information, educational, and cultural...
What my offices does <ul><li>Provides technical support and templates for a  content managed 24/7 news website in 45 langu...
The family car for a household of 45+ drivers <ul><li>Provides the family car for a household of 45 drivers </li></ul>
Research Resources <ul><li>Content oriented focus groups mostly TV and Radio </li></ul><ul><li>Webtrends (no persistent co...
Challenge to Define Audience
Three Types of Users  <ul><li>1.  Loyal Visitors  Bookmark us, listen to us, watch us. Come for news, program information ...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul>
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
Six User Centric Steps <ul><li>1. Research-International Expert Review  February 2006 Report </li></ul><ul><li>2. Adopt Be...
<ul><li>Tested with English as second language students </li></ul>
<ul><li>Tested in three languages: English, Chinese, and Kurdish </li></ul>
<ul><li>Incentive - each participant received an I-tunes card and a  </li></ul><ul><li>chance to win a I-pod. </li></ul>
<ul><li>Each team consisted of a Moderator,  a “Computer,”  </li></ul><ul><li>and several note-takers and observers. </li>...
What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul>
 
 
What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>L...
 
 
 
What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>L...
 
What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>L...
 
Additional New Features
 
 
 
 
 
 
 
 
 
New Features Include <ul><li>News Ticker in Language </li></ul><ul><li>“Magic Box” allows display of more than one languag...
New User Centric Design Goals:  <ul><li>Keep users on the site longer & convert them to Loyal Visitors </li></ul><ul><li>G...
Test Surprises – “Ah-ha!” <ul><li>Nobody knows what “RSS” is </li></ul><ul><li>Contextual translations vs. Literal transla...
 
Lessons Learned <ul><li>Get your clients involved in process </li></ul><ul><li>Nielsen DVD on paper prototyping very usefu...
<ul><li>http://www.usability.gov/pdfs/guidelines </li></ul><ul><li>http://www.nngroup.com/reports/prototyping/ </li></ul>
LEARN MORE: www.forumone.com/wes  Web Executive Seminars
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Multi-Language Usability Testing: The VOANews.com Redesign / Forum One Web Executive Seminar

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Steven Fuchs, Information Architect/Designer at Broadcasting Board of Governors, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, visit http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

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Multi-Language Usability Testing: The VOANews.com Redesign / Forum One Web Executive Seminar

  1. 1. VOANews.com Redesign May 2008
  2. 2. Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
  3. 3. VOANews.com Redesign May 2008
  4. 4. What is BBG? <ul><li>The Broadcasting Board of Governors is an independent federal agency responsible for all U.S. Government and Government sponsored, non-military, international broadcasting </li></ul>
  5. 5. What is BBG?
  6. 6. What is the Voice of America? <ul><li>VOA broadcasts more than 1,000 hours of news, information, educational, and cultural programming every week to an estimated worldwide audience of more than 115 million people in 45 languages. </li></ul><ul><li>Television, Radio, and Internet </li></ul>
  7. 7. What my offices does <ul><li>Provides technical support and templates for a content managed 24/7 news website in 45 languages, including right to left languages </li></ul><ul><li>Creates the framework for the website, but not the content </li></ul><ul><li>Content: News, audio, videos, photos are provided by individual language services </li></ul>
  8. 8. The family car for a household of 45+ drivers <ul><li>Provides the family car for a household of 45 drivers </li></ul>
  9. 9. Research Resources <ul><li>Content oriented focus groups mostly TV and Radio </li></ul><ul><li>Webtrends (no persistent cookies allowed) </li></ul><ul><li>Web surveys </li></ul><ul><li>Usability missing from design process </li></ul>
  10. 10. Challenge to Define Audience
  11. 11. Three Types of Users <ul><li>1. Loyal Visitors Bookmark us, listen to us, watch us. Come for news, program information </li></ul><ul><li>2. English Learners Want to improve their English skills: Learning English, Special English </li></ul><ul><li>3. Information Seekers Come through search engines. New users that we want to hang on to </li></ul>
  12. 12. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul>
  13. 13. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul>
  14. 14. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul>
  15. 15. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul><ul><li>4. Create Prototypes </li></ul>
  16. 16. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul><ul><li>4. Create Prototypes </li></ul>
  17. 17. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul><ul><li>4. Create Prototypes </li></ul>
  18. 18. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul><ul><li>4. Create Prototypes </li></ul>
  19. 19. Six User Centric Steps <ul><li>1. Research-International Expert Review February 2006 Report </li></ul><ul><li>2. Adopt Best Practices February 2006 Report </li></ul><ul><li>3. Got a Mentor Nicole Burton, GSA </li></ul><ul><li>4. Create Prototypes </li></ul><ul><li>5. Test-VOA Usability Tests at George Mason July 2007 Report </li></ul>
  20. 20. <ul><li>Tested with English as second language students </li></ul>
  21. 21. <ul><li>Tested in three languages: English, Chinese, and Kurdish </li></ul>
  22. 22. <ul><li>Incentive - each participant received an I-tunes card and a </li></ul><ul><li>chance to win a I-pod. </li></ul>
  23. 23. <ul><li>Each team consisted of a Moderator, a “Computer,” </li></ul><ul><li>and several note-takers and observers. </li></ul>
  24. 24. What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul>
  25. 27. What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>Left column is unique for each tab; more room for links </li></ul>
  26. 31. What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>Left column is unique for each tab; more room for links </li></ul><ul><li>“Services” area for podcasts, RSS feeds, Mobile, Blogs, and Chat. </li></ul>
  27. 33. What the New Design Does <ul><li>Tabs for user friendly navigation to News, Programs, Special English… </li></ul><ul><li>Left column is unique for each tab; more room for links </li></ul><ul><li>“Services” area for podcasts, RSS feeds, Mobile, Blogs, and Chat. </li></ul><ul><li>Embedded Audio/Video player </li></ul>
  28. 35. Additional New Features
  29. 45. New Features Include <ul><li>News Ticker in Language </li></ul><ul><li>“Magic Box” allows display of more than one language database on a page </li></ul><ul><li>Smart Left Hand column that lets the user know where they are. </li></ul><ul><li>Dedicated area in the right hand column for “Features” </li></ul><ul><li>Features and Social bookmarks at bottom of articles </li></ul><ul><li>Comments block at the bottom of articles for readers feedback </li></ul><ul><li>Google search tool </li></ul>
  30. 46. New User Centric Design Goals: <ul><li>Keep users on the site longer & convert them to Loyal Visitors </li></ul><ul><li>Get users to watch and listen to multimedia products (evolve towards a more multi-media focus) </li></ul><ul><li>Bolster the audiences for VOA radio and TV broadcasts by providing easy to find program and schedule information </li></ul><ul><li>Encourage users to interact with VOA through easy to locate RSS, Chat, Blogs, Podcasts, Social Networking and readers comments forms at the end of articles. </li></ul>
  31. 47. Test Surprises – “Ah-ha!” <ul><li>Nobody knows what “RSS” is </li></ul><ul><li>Contextual translations vs. Literal translations: Chinese “News Window” vs. Chinese “News Door” </li></ul><ul><li>A bad name can be a good label: “Panorama” vs. “Daily Morning News Drive Show” </li></ul><ul><li>How much color? Exactly the right amount </li></ul>
  32. 49. Lessons Learned <ul><li>Get your clients involved in process </li></ul><ul><li>Nielsen DVD on paper prototyping very useful </li></ul><ul><li>Have your managers to sit in on a run-through before real tests </li></ul><ul><li>Be careful to call the not to use “test” with student volunteers (“study” “survey” OK) </li></ul><ul><li>Prepare for a tsunami of information </li></ul>
  33. 50. <ul><li>http://www.usability.gov/pdfs/guidelines </li></ul><ul><li>http://www.nngroup.com/reports/prototyping/ </li></ul>
  34. 51. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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