Mobile UX Camp Secret Life of QR Codes

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Nam-ho Park's presentation on the basics of QR codes and how to use them for effective mobile marketing.

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Mobile UX Camp Secret Life of QR Codes

  1. 1. The Secret life of QR codes MobileUXCamp  DC  2011 2011.09.17
  2. 2. WHAT?• QR  code  =  Quick  Response  code• 2-­‐dimensional  barcode• Created  by  Toyota  subsidiary  Denso  Wave  in  1994• QR  codes  is  free  of  any  license• Regular  QR  code  stores  about  100  chars
  3. 3. WHAT?
  4. 4. WHY?• Smartphone  adopIon  -­‐  43%  and  growing• Hard  to  remember  or  type  in  URL’s  • Metrics  tracking• CreaIve  markeIng  uses
  5. 5. HOW? (TO CREATE ONE)
  6. 6. HOW? (TO CREATE ONE)
  7. 7. HOW? (TO CREATE ONE)
  8. 8. HOW? (TO CREATE ONE)
  9. 9. HOW? (TO READ THEM)
  10. 10. HOW? (TO READ THEM)
  11. 11. CREATIVE USES
  12. 12. CREATIVE USES
  13. 13. CREATIVE USES
  14. 14. CREATIVE USES
  15. 15. CREATIVE USES
  16. 16. CREATIVE USES
  17. 17. CREATIVE USES
  18. 18. CREATIVE USES
  19. 19. DISCUSSION

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