Cover America Tour - Morgan Jindrich, Consumers Union / Forum One Web Executive Seminar

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Morgan Jindrich, co-director, of Consumers Union describes the "Cover America Tour," an effort to collect stories of American consumers health care challenges by driving across the country during the Summer of 2008. She spoke at Forum One's Web Executive Seminar, "Online Video for Policy Impact" on October 29, 2008. To learn more about this event, visit http://www.forumone.com/content/calendar/detail/2685 .

Contact: Andrew Cohen acohen@ForumOne.com / http://www.ForumOne.com .

Published in: Health & Medicine
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  • Cover America Tour - Morgan Jindrich, Consumers Union / Forum One Web Executive Seminar

    1. 1. Videos from the Road: Telling America’s Health Care Stories Morgan Jindrich Consumers Union October 29, 2008
    2. 2. Web Executive Seminars Online Video for Policy Impact October 29, 2008 National Press Club Washington, DC Learn more: www.forumone.com/video
    3. 3. How far did we really go? <ul><li>From New York to Paris? </li></ul><ul><li>From New York to Moscow? </li></ul><ul><li>From New York to Japan? </li></ul><ul><li>From New York to Japan and back? </li></ul>
    4. 4. E. All of the Above
    5. 6. <ul><li>How we made this project happen </li></ul><ul><li>What the outcomes were </li></ul><ul><li>And, how you can use video to tell people’s stories too </li></ul>
    6. 7. But how did we get there? <ul><li>1936 </li></ul><ul><li>Focus groups </li></ul><ul><li>Polling </li></ul>
    7. 10. The Cover America Tour
    8. 11. Planning <ul><li>Budgeting </li></ul><ul><li>Research </li></ul><ul><li>Recruitment </li></ul><ul><li>Calendaring </li></ul><ul><li>Training </li></ul>
    9. 12. Training: Expect the Unexpected
    10. 13. Video Training
    11. 14. Media Training
    12. 15. First Aid
    13. 16. RV Driving Training
    14. 17. Objectives <ul><li>Collect 100 videos </li></ul><ul><li>Reach 48 states </li></ul><ul><li>Sign up super stars </li></ul><ul><li>Get media </li></ul><ul><li>Important legislative districts </li></ul><ul><li>Presence on social networks </li></ul><ul><li>Recognition of Consumer Reports Health </li></ul>
    15. 19. Meet Cindy
    16. 21. SUCCESS! <ul><li>100 </li></ul><ul><li>25+ </li></ul><ul><li>47 </li></ul><ul><li>4,000 </li></ul><ul><li>1,174 </li></ul><ul><li>18 </li></ul><ul><li>3 </li></ul>
    17. 24. What’s next for Cindy and the rest? <ul><li>2008 Activist Summit and training </li></ul><ul><li>DVDs </li></ul><ul><li>Media outreach </li></ul><ul><li>Washington DC trip </li></ul>
    18. 25. Lessons Learned <ul><li>Not during gas hike </li></ul><ul><li>Expectations were high </li></ul><ul><li>Consider C4 </li></ul><ul><li>650K – ways to get them involved </li></ul>
    19. 26. Tips if you are going to try it! <ul><li>Screen and vet </li></ul><ul><li>Sound, sound, sound </li></ul><ul><li>HD quality </li></ul><ul><li>Editing in motion </li></ul><ul><li>Plan, plan, plan! </li></ul>
    20. 27. Things to remember <ul><li>More than video, the people are the true assets </li></ul><ul><li>Planning is the key to success </li></ul><ul><li>Learn from others </li></ul>
    21. 28. I am happy to help: <ul><li>Morgan Jindrich </li></ul><ul><li>Advocacy Outreach Strategy </li></ul><ul><li>512-477-4431 x111 </li></ul><ul><li>[email_address] </li></ul>
    22. 29. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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