A recent study reported that every minute of the day over 200 million emails are sent, close to 700,000 pieces of content are shared on Facebook, and 100,000 tweets are, well, tweeted. Wow, people sure are busy creating social content!
But, how much of that content gets viewed and truly processed? This data deluge compromises our ability to process even the most personal information. How can organizations break through the clutter, reach audiences, and deliver on brand promise?
Through real-life examples from influential nonprofit organizations, we will outline the four steps necessary to create a social content plan that will reach and resonate with your audiences and achieve your goals.