5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar

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Kira Marchenese, Director, Internet Communications at Environmental Defense Fund, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

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5.5 User Testing Approaches: The Environmental Defense Fund / Forum One Web Executive Seminar

  1. 1. Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications
  2. 2. Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes
  3. 3. Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications
  4. 4. $15,000 to $20,000 www.azfoto.com
  5. 5. $15,000 to $20,000 www.azfoto.com
  6. 6. $15,000 to $20,000 www.azfoto.com
  7. 7. #1 – Cut the frills Flickr: Fi20100
  8. 8. #2 – Do it ourselves
  9. 9. Steve Krug
  10. 11. Example: Video from seafood test
  11. 13. #2 – Do it ourselves
  12. 14. #3 – Go virtual www.slashfilm.com
  13. 17. Example: Video from usertesting.com
  14. 19. #3 – Go virtual www.slashfilm.com
  15. 20. #4 – Go virtual, more basic www.arcarde-history.com
  16. 21. #5 – Still virtual, still basic www.arcarde-history.com
  17. 24. h
  18. 25. #5 1/2 – Don’t test flickr: tomstanoch
  19. 26. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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