Updated information pack on the INMA/OPA Europe Newsmedia Conference organised in Krakow, Poland, on September 29-October 1, 2010.

1. INMA/OPA
Innovations in newsmedia European Conference
September 29th-
- October 1st, 2010

2. International Newsmedia Marketing Association
Non-profit | founded in 1930 | 3000+ members | 80+ countries | Dallas, Antwerp, Delhi
Online Publishers Association - Europe
Non-profit | founded in 2002 | 14 corporate members | Paris

3. European Conference
INMA/OPA
Participants:
• 200+ media people from all over
Europe
• CEOs, publishers, chief editors,
managers of internet, marketing,
sales, research, academics
Main topics:
• innovations in newsmedia
• new technologies in newsmedia
• changes in newsmedia
consumption
• changes in advertisers’ needs
• best practices in editorial,
research, circulation, advertising
offers, promotion

4. Attractive for tourists, businessmen | Still not crowded
Kraków 2010 Easier to get than people think | Not expensive

5. Great support from Polish institutions, media
• Organizational, financial support from the Municipality of Kraków, the Region of
Małopolska and the Polish Tourism Organisation
• Partnership with major media associations (ZKDP, PBC) and the biggest media
groups (Agora, Media Regionalne, Polskapresse)
• Support from local newsmedia publishers, editors (Dziennik Polski, Gazeta
Krakowska, Gazeta Wyborcza Krakow, Interia.pl)

6. New, modern design & facilities | Good deal |
4* Park Inn hotel The only big event there | Exhibition in the foyeer

7. Sep. 29: welcome reception in Kraków’s City Hall
XVI-century Wielopolski Palace | City Hall since XIX century | Representational rooms
Sep. 30: gala dinner in salt mines in Wieliczka
100+ metres below the ground | Optional tour before the dinner | Live music, dancing

8. Historical visit to Auschwitz Camp Museum
Options for a weekend Active weekend at Tatra mountains
-- all arranged with a third party company

9. Sightseeing | Shopping
Or you can just stay in Krakow Dining | Nightlife

10. Experience
INMA/OPA conference
Quality debate
about both platforms:
• print media
• digital media
Practical:
• focused on solutions
• keynotes supported by case studies
• brain-snack sessions
Interactive:
• moderators & wisemen
• questions to and from audience
• live comments by SMS, Twitter
• live multimedia coverage

11. Multimedia coverage
of the conference
Multimedia newsroom set up:
• TV and photo reporters
• bloggers
• webmasters, producers
Live coverage:
• social media
• press releases
• final summaries
Live INMA/OPA TV network:
• on screens in the hall
• conference-related content + ads
Real life case study:
• presented at the end
• free PDF report for participants

12. Competition for non-traditional advertising offers
Sponsored by the Polish press associations ZKDP, PBC and Atex | Free entries |
International jury | PDF report with most interesting cases | Web database of cases

13. Thematic seminars
Wednesday, Sep. 29
Innovations in regional
and local newsmedia
Sports content as a marketing
driver for newsmedia
Research in the media

14. Plenary sessions
Thu-Fri, Sep. 30-Oct. 1
The best ideas from all over the
world
Innovative and non-standard
advertising offers
Innovations in attracting
the audience in print and online
Business models: e-commerce,
paid content, brand extensions
Tablets and mobile media:
content design, newsroom
re-organisation, business models

15. See you in Kraków
in September
INMA/OPA Europe Conference
September 29 - October 1, 2010
Hotel Park Inn, Kraków, Poland
www.inma.org
www.opa-europe.org