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INMA/OPA Europe Newsmedia Conference, Krakow, 29.09-01.10.2010


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Updated information pack on the INMA/OPA Europe Newsmedia Conference organised in Krakow, Poland, on September 29-October 1, 2010.

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INMA/OPA Europe Newsmedia Conference, Krakow, 29.09-01.10.2010

  1. 1. INMA/OPA Innovations in newsmedia European Conference September 29th- - October 1st, 2010
  2. 2. International Newsmedia Marketing Association Non-profit | founded in 1930 | 3000+ members | 80+ countries | Dallas, Antwerp, Delhi Online Publishers Association - Europe Non-profit | founded in 2002 | 14 corporate members | Paris
  3. 3. European Conference INMA/OPA Participants: • 200+ media people from all over Europe • CEOs, publishers, chief editors, managers of internet, marketing, sales, research, academics Main topics: • innovations in newsmedia • new technologies in newsmedia • changes in newsmedia consumption • changes in advertisers’ needs • best practices in editorial, research, circulation, advertising offers, promotion
  4. 4. Attractive for tourists, businessmen | Still not crowded Kraków 2010 Easier to get than people think | Not expensive
  5. 5. Great support from Polish institutions, media • Organizational, financial support from the Municipality of Kraków, the Region of Małopolska and the Polish Tourism Organisation • Partnership with major media associations (ZKDP, PBC) and the biggest media groups (Agora, Media Regionalne, Polskapresse) • Support from local newsmedia publishers, editors (Dziennik Polski, Gazeta Krakowska, Gazeta Wyborcza Krakow,
  6. 6. New, modern design & facilities | Good deal | 4* Park Inn hotel The only big event there | Exhibition in the foyeer
  7. 7. Sep. 29: welcome reception in Kraków’s City Hall XVI-century Wielopolski Palace | City Hall since XIX century | Representational rooms Sep. 30: gala dinner in salt mines in Wieliczka 100+ metres below the ground | Optional tour before the dinner | Live music, dancing
  8. 8. Historical visit to Auschwitz Camp Museum Options for a weekend Active weekend at Tatra mountains -- all arranged with a third party company
  9. 9. Sightseeing | Shopping Or you can just stay in Krakow Dining | Nightlife
  10. 10. Experience INMA/OPA conference Quality debate about both platforms: • print media • digital media Practical: • focused on solutions • keynotes supported by case studies • brain-snack sessions Interactive: • moderators & wisemen • questions to and from audience • live comments by SMS, Twitter • live multimedia coverage
  11. 11. Multimedia coverage of the conference Multimedia newsroom set up: • TV and photo reporters • bloggers • webmasters, producers Live coverage: • social media • press releases • final summaries Live INMA/OPA TV network: • on screens in the hall • conference-related content + ads Real life case study: • presented at the end • free PDF report for participants
  12. 12. Competition for non-traditional advertising offers Sponsored by the Polish press associations ZKDP, PBC and Atex | Free entries | International jury | PDF report with most interesting cases | Web database of cases
  13. 13. Thematic seminars Wednesday, Sep. 29 Innovations in regional and local newsmedia Sports content as a marketing driver for newsmedia Research in the media
  14. 14. Plenary sessions Thu-Fri, Sep. 30-Oct. 1 The best ideas from all over the world Innovative and non-standard advertising offers Innovations in attracting the audience in print and online Business models: e-commerce, paid content, brand extensions Tablets and mobile media: content design, newsroom re-organisation, business models
  15. 15. See you in Kraków in September INMA/OPA Europe Conference September 29 - October 1, 2010 Hotel Park Inn, Kraków, Poland