140108 self shaping persuasive tech

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140108 self shaping persuasive tech

  1. 1. The Role of Commitment Devices and Self-shaping in Persuasive Technology + CHI EA ’11 -Neema Moraveji et al. /최진한 x 2014 Winter
  2. 2. The Role of Commitment Devices and Self-shaping in Persuasive Technology Neema Moraveji Learning Sciences and Tech Design Stanford University Rio Akasaka Human-Computer Interaction Stanford University Roy Pea Learning Sciences and Tech Design Stanford University BJ Fogg Persuasive Technology Lab Stanford University ! ! CHI 2011 Work-in-Progress 최진한 1/8/2014
  3. 3. Overview Goal First explore the role of self-shaping in the minds of expert users Identify how they use self-shaping Provide a framework for explaining different kinds of self- shaping ! Contents Three approaches to persuasive technology design Self-shaping through persuasive systems Three formative studies Discussion and Conclusion
  4. 4. Three approaches to persuasive technology design 1. External shaping of behavior 2. Self-managed behavior change 3. Self-shaping: A blended approach
  5. 5. > 1. External shaping of behavior Supply-side / demand-side ! Concerned with shaping the user’s behavior (O) ! Training or instructing users to change their own behavior (X) ! Suggestion, Perception cues, Peer Influence
  6. 6. > 2. Self-managed behavior change Train users to manage their own behavior change ! Informing, Enabling, Motivating, Guiding ! Personal Informatics tools
  7. 7. > 3. Self-shaping: A blended approach Self-shaping blend both media-managed and self-managed behavior change ! Self-shaping tools 미래의 행동 변화를 형성하는 기술을 유발하는 사용자를 활성화 시키는 것들 ! User actions could be in the form of creating commitment devices or introducing persuasion strategies. ! Commitment device 더 실질적인 미래 행동을 위한 현재의 의도를 만드는 방법 way to change one's own incentives to make an otherwise empty promise credible
  8. 8. Self-shaping through persuasive systems 가능한 시스템 디자인 leveraging cognitive biases granular control of peer influence reputation management hiding future choices context-specific punishment/reward more.. ! Default choices are extremely important design decisions. ! !
  9. 9. Three formative studies Study 1: Self-tracking to behavior change ! Study 2: User-generated self-shaping designs ! Study 3: Features that support self-shaping !
  10. 10. > Study 1: Self-tracking to behavior change Goal identify how expert users see the role of self-shaping in the tools they use ! Web-based survey participant 18 Quantified Self interest group, 5 비전문가 (30.5세, 여성 13명) ! 행동 변화에 툴(e.g. food diaries, pedometers)을 사용함으로 self-discipline의 요구가 높 아졌는지 낮아졌는지 질문 ! 7점 likert scale(1: no self-discipline) Self-discipline required to implement a desired behavior: 4.4 (SD=0.8) With the right tool, 3.4 (SD=0.9) ! Self-discipline is required regardless of tool use
  11. 11. > Study 2: User-generated self-shaping designs 41 experts posted 65 self-shaping designs on website. ! Self-shaping ability/paths force myself to, make it easier to, make it harder to, so I can’t, Self-shaping triggers remind, attention, tells me to Self-shaping motivation force myself to, guilt me, motivate me, look forward
  12. 12. > Study 2: User-generated self-shaping designs ! Result 1. The practice of self-shaping is a function of the individual, not the tool or technology ! Result 2. The clearer the intention of a future concrete behavior is, the more personalized the self-shaping design was. ! Result 3. Salience of self-shaping features differs greatly between tools (computer printer / alarm clock) ! Result 4. Tools vary widely in how flexible their self-shaping use is (online calendar / pedometer)
  13. 13. > Study 3: Features that support self-shaping Reviewed 67 tools ! Flexible Appliances Flexible Self-shapers Fixed-use Appliances Fixed-use Self-shapers
  14. 14. Conclusion Self-shaping and commitment devices are not clearly conceptualized of in the minds of even expert users. ! By the fundamental attribution error, users attribute behavior change to self-discipline. ! ! !
  15. 15. Discussion Motivation 6% Self-shapers

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