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Case Study - Bank Mandiri


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Case Study - Bank Mandiri

  1. 1. Bank MandiriA Case Study by Fortune Indonesia
  2. 2. As the biggest bank in Indonesia, Bank Mandiri often gettrapped into the game created by competitors. Biggestchallenge is how to create a communication that projectsBank mandiri’s own personality and project it across allcommunication line.What We Do:We strengthen Bank Mandiri Personality and consistentlyproject it to create distinctive recognition
  3. 3. Overall Result• Set up a new standard in reward for saving product (choose your own reward)• Total Third Party Funds significantly increase to 41% from IDR 277 trillion in Q1 2009 to IDR 312,9 trillion in Q1 2010.• Total credit increase 14,2%• Current account and saving increase 13,5%