6 ways to catch more opt-ins than ever before


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Grow that list: The 7 streams of list building that are working right now. A FREE report by Entrepreneur mentor Ali Brown.

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6 ways to catch more opt-ins than ever before

  1. 1. ==== ====Grow that list: The 7 streams of list building that are working right now. A FREE report byEntrepreneur mentor Ali Brown.http://tinyurl.com/7t55ebd==== ====Remember that when you have new visitors at your website, your #1 goal is to get them on yourezine list! That way you have permission to contact them again and again, educating them aboutyour helpful services and products that they came to learn more about.But you cant just put up a link that says "free newsletter". No one cares! You need to carefullycraft an opt-in box that works like a big net, catching the exact type of "fish" you want as your idealclients and customers.Also remember, dont hide your box at the bottom of your web pages. Right now, most testingshows that the best place for your opt-in box is the upper right corner... loud and proud!Here are six simple things you should have in your opt-in box that will help you get more signupsthan ever before.1) An Attention-Getting HEADLINERemember that online readers SKIM copy - they dont read it word for word. So the headline inyour opt-in box may be the ONLY thing they read, which determines whether they sign up or not.So dont waste this space saying something like "Free Newsletter" or even worse... "Sign up forour mailing list." Ugh! Instead, tell me the MOST exciting thing your ezine will give me!Examples:"Are You Ready to Blast Off Your SALES This Year?""FINALLY: Learn How to Keep That Weight Off For Good""Insider Secrets to Writing Novels for Big Bucks"2) A Raving Description of Your EzineWork hard at putting together a description of your ezine that gets prospects excited to sign up!Remember theyre tuned into station WIIFM ("Whats In It For ME?"). Tell them what yourinformation is going to DO for them as well as everything they GET. Examples: How-to articles,quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and30 words.3) A Field to Enter Their FIRST NAME.Getting peoples names along with their e-mails allows you to personalize your ezine for them. Forexample, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line
  2. 2. could even say, "Ali, heres your free tip". Why do you want to do this? Studies prove that havingthe recipients name in the subject line of your e-mails can increase your open rates by 60%!The problem is, many people value their privacy and are hesitant to give you their full name. Forthis reason, just ask for their FIRST name. Its been proven that youll get MORE names frompeople if you only ask for the first name. (And their first name is generally all youll need anyway.)4) A Field to Enter Their Primary EMAIL ADDRESS.Many people have a backup or personal e-mail address that they use just for receiving newslettersand promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail.These services filter e-mail like crazy, and their mailboxes fill up quickly, so theres a good chanceyour e-mails wont even reach these recipients.The solution is, simply ask for their primary e-mail. Its amazing, but simply ASKING them to entertheir primary e-mail will get you more quality e-mails on your list! (Youll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spamfilter programs.)5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"Make it very clear what they should click on to activate their subscription once they type in theirname and email. Dont use something confusing like a link that says "submit form".6) Your PRIVACY POLICY, right then and there.Everyones scared to receive more spam these days, so put your prospects at ease. Dont makethem wonder what youre going to do with their e-mail addresses. State right next to or below youropt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail withany other organization." (Feel free to use that yourself.) DONT make people click on a link to readyour privacy policy - it looks like you have something to hide. In fact, in some U.S. states, its nowrequired that you state your privacy policy right at the point of opt-in, so its a good idea no matterwhere you do business.Want to See a Sample of This in Action?If youd like to see many of these components in action, see my pop-under box at[http://www.ezinequeen.com/popup.htm]And if youd like MORE step-by-step instructions on how to get more signups at your website (andbeyond) and build your list bigger than ever before, see my SPECIAL REPORT: "101 Simple,FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST", which you can learn moreabout here.© 2005 Alexandria K. Brown
  3. 3. Self-made multimillionaire and Inc. 500 CEO Ali Brown is devoted to creating financial freedom forwomen globally through the power of entrepreneurship. To learn how to create wealth and live anextraordinary life now, register for her free weekly articles at http://www.AliBrown.comArticle Source:http://EzineArticles.com/?expert=Ali_Brown==== ====Grow that list: The 7 streams of list building that are working right now. A FREE report byEntrepreneur mentor Ali Brown.http://tinyurl.com/7t55ebd==== ====