Fortune data viatec

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Fortune data viatec

  1. 1. Email: WebSite: TONY.ZHANG@BIGFORTUNEDATA.COM DSP.BIGFORTUNEDATA.COM
  2. 2. Business Opportunity: Overseas Chinese consumers market continues to grow rapidly. • Local Chinese community • Overseas Students • Overseas Travellers Problem Solving: North American and Europe businesses have largely missed the opportunity to engage with this emerging consumer group because the available media buying tools lack the capabilities of running campaigns targeting the group meaningfully and cost-effectively.
  3. 3. Untapped Domestic Growth Opportunity
  4. 4. Fortune Data Business Model: FortuneData: a SELF-SERVE advertising platform provides western businesses ONE-STOP solution to engage local Chinese consumers cost- effectively.
  5. 5. FORTUNE DATA SOLUTION: DEMO
  6. 6. Technology: Fortune Data Ad Server Clients AD Exchanges Big Data Business Knowledge Brand Marketer SaaS Platform Real Time Bidding Advertiser Algorithms Programmatic API Web/Mobile Ad @ North America & Europe
  7. 7. Technology: A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI
  8. 8. How we make money: Cost of Ads + 20% Profit = Price
  9. 9. Market Size: $30 Billon (Estimated) Double-Digit Growth 2012 Data: Chinese Travellers Spent $102 Billion Canadian-Chinese Spend $35 Billion American-Chinese Spend $160 Billion Combining U.S., Europe, Canada and Australia, overseas Chinese consumers spend at lease US$400 billion a year.
  10. 10. The Opportunity is Real and the Time is Now
  11. 11. Competitors: Print/TV - SingTao Daily , TV Channel Digital - YorkBBS.ca VictoriaBBS.ca Creaders.net Service Provider – Google Adwords
  12. 12. Marketing Stragegy: Direct Marketing - cold call, email, tradeshow, SEO Partnership - marketing agent, marketing firm Third Party Resell
  13. 13. Team: TONY ZHANG - A serial entrepreneur Co-founder of CWKCommerce, invested by 321 incubator SHIHAO WANG - Data scientist, Queen’s Ph.D. in computer simulations, A top ranked programmer in TopCoder RAY LUO - Numerical simulation scientist and affiliate marketing specialist, Uvic Ph.D candidate We are a young, dynamic and energetic team, who have education and working experiences in North America and China.
  14. 14. THANKS! Q&A

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