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Juniper Research estimates that mobile operators will generate $9 billion in revenue by 2022 from carrier billing. The main growth drivers for the volume increase are music and video streaming merchants.
The dominant business model used by such merchants is subscription billing, where access to entertainment is sold on a daily, weekly or monthly basis and users are automatically charged at the end of the previous cycle.
However, a significant number of subscription payments for these merchants fail and the customers churn out. The primary reason is insufficient account balance as most consumers in emerging markets use a prepaid SIM card.
In this case study, we take a look at how Fortumo is resolving the problem together with telcos to increase user retention and maximize revenue for all sides involved.
Fortumo is a digital enablement platform for app stores and digital service providers for user acquisition, monetization and retention. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.
Service providers use Fortumo’s platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company’s bundling, carrier billing and messaging solutions.
Fortumo’s platform is used by thousands of leading digital merchants including Google, Spotify, Electronic Arts and EasyPark. Founded in 2007, Fortumo has offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia and Hanoi. For more information, please visit https://fortumo.com.