Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Carrier billing in the Nordics: 2017 market report by Fortumo

390 views

Published on

Our latest market report gives an overview of the mobile payments landscape in Sweden, Denmark, Finland and Norway.

While these markets have significantly high bank card ownership, carrier billing is still a preferred option for many consumers thanks to its simplicity and safety. Compared to credit card payments, payments are completed much quicker and no personal data is transmitted during the checkout process, ensuring the consumer that no fraud or identity theft can be conducted. As a result, carrier billing 10% and 21% market share from digital content payments in these markets.

Over the past year, revenue per user has substantially grown in three of the four markets. Leading digital merchants including Facebook, Apple, Google, Netflix and Riot Games have also begun to leverage carrier-based payments in the region. This indicates the commercial and technical readiness of the Nordic mobile operators for increase user spend by providing them with a universally accessible, simple online payment method.

In the report, we have brought out a high-level overview of each market’s digital ecosystem, as well as specific data on carrier billing that helps merchants localize their approach to each country.

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 100+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Carrier billing in the Nordics: 2017 market report by Fortumo

  1. 1. Carrierbillingin2017: NordicsMarket report by Fortumo
  2. 2. This market report gives an overview of the mobile payments landscape in the Nordic countries: Sweden, Denmark, Finland and Norway. Introduction While these markets have significantly high bank card ownership, carrier billing is still a preferred option for many consumers thanks to its simplicity and safety. Compared to credit card payments, payments are completed much quicker and no personal data is transmitted during the checkout process, ensuring the consumer that no fraud or identity theft can be conducted. As a result, carrier billing 10% and 21% market share from digital content payments in these markets. SWEDEN FINLAND NORWAY DENMARK Carrier billing in 2017: Nordics
  3. 3. Over the past year, revenue per user has substantially grown in three of the four markets. Leading digital merchants including Facebook, Apple, Google, Netflix and Riot Games have also begun to leverage carrier-based payments in the region. This indicates the commercial and technical readiness of the Nordic mobile operators for increase user spend by providing them with a universally accessible, simple online payment method. In the report, we have brought out a high-level overview of each market’s digital ecosystem, as well as specific data on carrier billing that helps merchants localize their approach to each country. Data presented in the white paper has been taken from public sources of information as well as anonymized, aggregated data on payments processed by merchants using Fortumo’s Web SDK. Mattias Liivak Head of Marketing & PR Fortumo Should you have any questions about the report, please get in touch with us at bd@fortumo.com. Andrea Boetti VP of Global Business Development & Sales Fortumo Carrier billing in 2017: Nordics
  4. 4. Market profile Median age: 419.8 Population: 15 Mobile phones: million yearsmillion Sweden 88% Smartphone penetration (of all mobile phones): Credit card penetration: 45%90% Mobile broadband access: 23% Prepaid SIM market share: Debit card penetration: 97% Carrier billing in 2017: Nordics
  5. 5. Carrier billing in 2017: Nordics Sweden Market share of carrier billing in digital gaming (SuperdataResearch): 10% (4th most popular payment method) 1 Swedish Krona (SEK) Leader $1.5 (25% lower) Google Play CPI cost compared to US: GSMA Mobile Connectivity Index Score: 83.2/100 Available pricing: 10 SEK to 200 SEK Recurring support: YES Major merchant deployments: GNI per capita: Currency: $62,000 25% Taxation info: Gross National Income (IMF 2014 estimate) VAT $0.12 ($1.2 to $23.9)
  6. 6. Carrier billing in 2017: Nordics Sweden 70% TABLET DESKTOP MOBILE 26% 4% TRAFFIC SOURCES CARRIERS SUPPORTED BY FORTUMO 45% 26% 17% 11% 1% CARRIER MARKET SHARES LOCALIZATION Recommended, 71% of users have browser language set to Swedish. Monthly median revenue per user, 2017 YTD: $11.5 % denotes YTD change (+400%) Price point Popularity % Price point Revenue % Price point (in SEK) 2.3% 1.5% 34.1% 0.1% 2.8% 10 15 20 25 30 50 60 79 90 100 180 200 6% 1.4% 0.1% 0.6% 31.3% 5.7% 14.2% 0.3% 0.3% 8.3% 0.1% 0.9% 3.6% 1% 0.1% 0.7% 37.9% 12.5% 34.4% 71%
  7. 7. Market profile Median age: 425.7 Population: 9 Mobile phones: million yearsmillion Denmark 82% Smartphone penetration (of all mobile phones): Credit card penetration: 37%84% Mobile broadband access: 11% Prepaid SIM market share: Debit card penetration: 96% Carrier billing in 2017: Nordics
  8. 8. Carrier billing in 2017: Nordics Market share of carrier billing in digital gaming (SuperdataResearch): 19% (3rd most popular payment method) 1 Danish Krone (DKK) Leader $1.2 (39% lower) Google Play CPI cost compared to US: GSMA Mobile Connectivity Index Score: 82.9/100 Available pricing: 10 DKK to 200 DKK Recurring support: YES Major merchant deployments: GNI per capita: Currency: $61,000 25% Taxation info: Gross National Income (IMF 2014 estimate) VAT $0.16 ($1.6 to $31.1) Denmark
  9. 9. Carrier billing in 2017: Nordics 39% TABLET DESKTOP MOBILE 56% 5% TRAFFIC SOURCES CARRIERS SUPPORTED BY FORTUMO 45% 30% 19% 3% CARRIER MARKET SHARES LOCALIZATION Recommended, 60% of users have browser language set to Danish. 60% Monthly median revenue per user, 2017 YTD: $4.3 % denotes YTD change (+48%) Price point Popularity % Price point Revenue % Price point (in DKK) 1.8% 1.7% 5.6% 4.7% 10 15 20 30 50 70 75 100 150 200 4.7% 2.1% 14.8% 9.6% 9.3% 0.3% 0.4% 13.8% 2.5% 3.5% 4.9% 2.4% 22.3% 21.8% 28.2% Denmark 45.7%
  10. 10. Market profile Median age: 425.5 Population: 10 Mobile phones: million yearsmillion Finland 79% Smartphone penetration (of all mobile phones): Credit card penetration: 63%77% Mobile broadband access: 9% Prepaid SIM market share: Debit card penetration: 97% Carrier billing in 2017: Nordics
  11. 11. Carrier billing in 2017: Nordics Market share of carrier billing in digital gaming (SuperdataResearch): 16% (4th most popular payment method) 1 Euro (EUR) Leader $1.2 (39% lower) Google Play CPI cost compared to US: GSMA Mobile Connectivity Index Score: 83.9/100 Available pricing: 2 EUR to 60 EUR Recurring support: YES Major merchant deployments: GNI per capita: Currency: $48,000 24% Taxation info: Gross National Income (IMF 2014 estimate) VAT $1.16 ($2.3 to $70) Finland
  12. 12. Carrier billing in 2017: Nordics 72% TABLET DESKTOP MOBILE 24% 4% TRAFFIC SOURCES CARRIERS SUPPORTED BY FORTUMO 42% 37% 21% CARRIER MARKET SHARES Monthly median revenue per user, 2017 YTD: $3.6 % denotes YTD change (-14%) Price point Popularity % Price point Revenue % Price point (in EUR) 4.1% 22.9% 14.2% 2.1% 2 2,5 3 5 8 10 20 40 60 11.4% 13.6% 0.3% 0.3% 1.2% 8.7% 14.2% 10.8% 2.5% 17.3% 41.2% 1.7% 2.5% Finland 31.2% LOCALIZATION Recommended, 71% of users have browser language set to Finnish. 71%
  13. 13. Market profile Median age: 395.2 Population: 6 Mobile phones: million yearsmillion Norway 89% Smartphone penetration (of all mobile phones): Credit card penetration: 67%82% Mobile broadband access: 15% Prepaid SIM market share: Debit card penetration: 99% Carrier billing in 2017: Nordics
  14. 14. Carrier billing in 2017: Nordics Market share of carrier billing in digital gaming (SuperdataResearch): 21% (2nd most popular payment method) 1 Norwegian Krone (NOK) Leader $1.5 (25% lower) Google Play CPI cost compared to US: GSMA Mobile Connectivity Index Score: 85.5/100 Available pricing: 5 NOK to 200 NOK Recurring support: NO Major merchant deployments: GNI per capita: Currency: $104,000 25% Taxation info: Gross National Income (IMF 2014 estimate) VAT $0.12 ($0.6 to $24.5) Norway
  15. 15. Carrier billing in 2017: Nordics 72% TABLET DESKTOP MOBILE 25% 3% TRAFFIC SOURCES CARRIERS SUPPORTED BY FORTUMO 51% 27% 9% CARRIER MARKET SHARES Monthly median revenue per user, 2017 YTD: $3.7 % denotes YTD change (+42%) Price point Popularity % Price point Revenue % Price point (in EUR) 4.5% 4% 5.3% 7% 10 15 20 30 50 100 200 20.6% 10.5% 0.8% 1.1% 16.8% 2.8% 6.1% 35.9% 36.7% Norway 2% 1% LOCALIZATION Recommended, 50% of users have browser language set to Norwegian. 50% 48.1%
  16. 16. Carrier billing in 2017: Nordics Additional reading White paper: what to do when payments fail? Read now Carrier billing in the Middle East & North Africa: market report by Fortumo Read now Carrier billing in Asia: market report by Fortumo Read now
  17. 17. https://fortumo.com https://facebook.com/fortumo https://twitter.com/fortumo https://www.linkedin.com/company/fortumo-ltd-?trk=biz-companies-cym Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 100+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. This document is for informational purposes only. Fortumo and the authors make no expressed or implied warranties in this document. Fortumo and the author(s) make no representation or warranty in relation to the accuracy, completeness or reliability of the information contained in this document. Any opinions expressed in this document are subject to change without notice. This document may be based on a number of assumptions and different assumptions could result in materially different results. This document should not be regarded by recipients as a substitute for obtaining independent advice and/or the exercise of their own judgement, and is not to be relied upon by recipients. Fortumo and the authors, and any of their members, directors, employees or agents do not accept any liability for any loss or damage arising out of the use of all or any part of this document. Copyright © 2017 Fortumo | All rights reserved.

×