This market report gives an overview of the carrier billing landscape in 4 Nordic countries: Denmark, Finland, Norway and Sweden.
The Nordic region is one of the wealthiest in the world, with all countries belonging to the top 20 countries globally in national income per capita. With a well-developed telecommunications infrastructure, high-speed mobile internet is accessible to almost everyone and has also resulted in very high smartphone ownership rates. This makes the region attractive for any digital merchant as user’s access to digital content and disposable income are high.
While a relatively large amount of people have access to card-based payments thanks to owning a credit card, carrier billing is still among the most popular payment methods for digital content. This is either due to inconvenience in the checkout process where card-based payments require the user to enter substantial amounts of personal data about themselves; or due to the fear of fraud - that the same information shared with merchants might become compromised. Due to this, carrier billing is a suitable alternative payment method to enable purchasing for people who either can not or do not want to make card payments online.
Carrier billing data presented in the report has been taken from Fortumo’s cross-platform mobile payments product, available to users for payments on desktop and the mobile web.
Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners.