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This market reports gives an overview of the digital ecosystem and direct carrier billing landscape in South-East Asia. From the digital ecosystem perspective, the countries profiled can be categorized into three:
1) Mature, developed countries with a smaller growth curve: Malaysia, Singapore, Taiwan
2) Steadily growing markets: Indonesia, Philippines, Thailand, Vietnam
3) Emerging markets with lower starting base and higher growth: Cambodia, Myanmar, Pakistan
The digital ecosystem of the Asia Pacific region is booming. Among other news over the past year, the following stories from Asia have caught our eye: SVOD services are estimated to reach 1.8 billion subscribers this year; Amazon Prime has recently expanded into India and Tencent is looking to dominate the e-sports and livestreaming scenes.
At the same time, service providers face a challenge in monetization: traditional payment method (bank cards) ownership is extremely low and marketing channels used in mature Western countries are not efficient. Streaming services are increasingly relying on telco bundling for growth in the region and carrier billing is used to collect payments from users.
In the report, we have brought out demographic information, data on payment access and user spend behaviour with carrier billing. These indicators should be useful to digital service providers in assessing the potential of launching telco partnerships in the region. Fortumo can support in getting these partnerships off the ground through our turnkey payment solutions and Trident Bundling Platform covering all the countries profiled.
Carrier billing data in the report is aggregated across all merchants using carrier billing with Fortumo’s Payments API and Web SDK.
Any questions about the report? Get in touch at firstname.lastname@example.org.
Fortumo is a digital enablement platform for app stores and digital service providers for user acquisition, monetization and retention. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.
Service providers use Fortumo’s platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company’s bundling, carrier billing and messaging solutions.
Fortumo’s platform is used by thousands of leading digital merchants including Google, Spotify, Electronic Arts and EasyPark. Founded in 2007, Fortumo has offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia and Hanoi. For more information, please visit https://fortumo.com.