Fortumo's latest white paper looks at how digital service companies can work together with cable & satellite TV providers on bundling their services. The goal of such partnerships is to achieve user and revenue growth while creating loyalty among customers of both companies.
TV providers have similar capabilities in user acquisition to telcos and they also have established a billing relationship with their audience. In many cases, telecommunications companies provide subscribers with mobile services, television as well as a broadband connection which means the bundling effect can be multiplied across multiple channels.
In this white paper, you will find answers to the following questions:
Who are the biggest TV companies to seek out bundle partnerships with?
What models of partnership can be leveraged with TV companies?
How does the bundling experience look like from the consumer perspective?
How can Fortumo support your bundle launches through our Trident bundling platform?
Fortumo is a digital enablement platform for app stores and digital service providers for user acquisition, monetization and retention. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa.
Service providers use Fortumo’s platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company’s bundling, carrier billing and messaging solutions.
Fortumo’s platform is used by thousands of leading digital merchants including Google, Spotify, Electronic Arts and EasyPark. Founded in 2007, Fortumo has offices in San Francisco, Madrid, Beijing, Delhi, Singapore, Estonia and Hanoi. For more information, please visit https://fortumo.com.