Why Angela Forster?• 12+ years of strategic B2C and B2B marketing experience in fast-paced industries including education, high-tech, finance, and energy.• Strong track record of developing and executing marketing strategies designed to support business objectives based on market insight.• Extensive PR experience.• Proven leader of a team delivering over 130 events and trade shows every year.• Recognized expertise in delivering effective web strategy and skilled in executing online marketing, SEO and traditional collateral production.
Director of Marketing, SunEdison Canada• Responsible for the marketing, • Spearheaded lead generating activities including communications and brand strategy for tradeshows and online marketing campaigns SunEdison Canada • Created and publicized customer success• Delivered on more than 20 strategic brand stories via press release, activation events and awareness and reputation building social media. opportunities• Generated earned media opportunities in national newspapers and on BNN
Energy Minister Tour SunE Norfolk Tour Planning withSunEdison Executives with Minister Duguid Ministry of Energy (Angela second from right)
Solar Plant Equipment Tour Successfully delivered event Organized public relationsfeaturing the Minister of Energy strategy and received coverage in for more than 300 guests. Globe and Mail, and others.
Ontario Premier’s Tour Of Solar Panel PlantCoordinated with the Office of Supported the Premier’s Officethe Premier to arrange details of during media scrum.the tour. Coordinated tour with over 450Successfully delivered on positive employees, executives, and localmedia coverage with theme of dignitaries.‘Creating Green Jobs for Ontario’
Solar TradeshowsDeveloped lead generation Sought out and leveragedstrategy through key speaking opportunitiescustomized workshops. for executives. Delivered on booth design and planning for more than 20 tradeshows.
GE & SunEdisonCustomer Rooftop ActivationSuccessfully lead rooftop Created tour plan for moreactivation event. Planned, than 300 guests, media andexecuted and coordinated local dignitaries.tour delivery. Scripted SunEdison executive talking points and assisted with delivery.
Director of Marketing & Communications, Laurier School of Business & Economics• Increased the profile of the business school by • Elevated reputation of the business school by creating events strategy and leading the team that delivering on opportunities for leadership executes more than 130 functions per year, positioning in undergraduate and graduate including the Laurier Outstanding Business program profiles. Leadership Award featuring RIM’s Jim Balsillie, and the Laurier MBA Alumni Gala. • Developed alliances with accounting designations (CMA, CA, CGA, CFA) and other strategic• Initiated and executed strategic plan to open partners to leverage brand awareness and create a Laurier Toronto, a recruitment-based storefront in competitive advantage. First Canadian Place, which launched in July 2009. • Spearheaded partnership with Rogers• Created targeted micro-sites (LaurierMBA.com), Communications’ and RIM’s marketing teams to implemented a digital signage system (SBE TV), deliver the launch of Laurier’s BlackBerry MBA initiated the use of social media tools and founded Pilot project, the country’s largest mobile e- the business school’s Communications Committee learning pilot project, which received extensive as strategic communication channels for the media coverage by The Globe and Mail and the school. Financial Times UK.
Earned Media Coverage• Leveraged student success stories, innovative programming and key executive profiles to deliver on extensive media coverage for the university.
Laurier Toronto Office Opening University President, Dean of Business, Executives and students celebrate Laurier Toronto Grand Opening at the TSX. (Angela Forster second from left.)
Laurier Toronto Laurier University gainsStrategically placed booth space onsignage at King & York. Toronto’s PATH. Toronto office used as key recruiting strategy for Laurier MBA.
Laurier Mobile E-Learning Pilot Project Delivery of a two part public relations strategy. The first virtual launch included a personal note from the Dean of Business and content loaded mobile devices. The second local Waterloo launch used real world settings to demonstrates use of technology outside the classroom.