"Privacy is dead" is repeated so often you might actually think it's true. Companies that embrace contextual privacy can differentiate based on treating their customers with more respect and enabling customers to make informed choices about the data the company collects.
During this presentation, you'll uncover an approach to balance your customer data collection and your delivery of highly contextualized services.
* How to build a contextual privacy practice — internally and externally — to build trust and drive more customer loyalty.
* Why privacy can — and will — be a market differentiator in the future.
* Why contextual privacy is critical in the age of the customer and how to start implementing it today.