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Perspective on Consumer Behaviors:An average American :136,692,500 ad in various form2 million TV commercialConsumer Behavior:It is a process & activities people engage in when searching for selecting, purchasing, evaluating & disposing the product & services to satisfy their needs

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.. Need Recognition Information SearchCultural, Social,Individual and EvaluationPsychological of AlternativesFactorsaffect Purchaseall steps Postpurchase Behavior 4

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Stages in the consumer decision making process & relevant psychological processes: consumer decision---------- Psychological Process• Problem Recognition ::::::::::: Motivation• Information Search:::::::::::::::Perception• Alternative Evaluation:::::::::: Attitude Formation• Purchase Decision:::::::::::::::: Integration• Post purchase Evaluation::::::Learning

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Problem Recognition:There are following source• Out of Stock• Dissatisfaction• New Needs & Wants• Related product Purchase• Market Induced recognition• New Product

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Personalsources

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The Selective Perception Process• Selective Exposure• Selective Attention• Selection Comprehension• Selection Retention

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Alternate Evaluation All available brands Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J Brand K Brand L Brand M Brand N Brand O Evoked Set of Brands Brand EBrand F

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Attitude Formation:It can be judge by following process• Individual• Ads• Media• Retailers• Organization• Product Brand• Company

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Purchase Decision:After having deep thinking finally consumer decide to purchase the goods of his choice. The final decision may varies due to following reason• Brand• Price• Satisfaction

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Post Purchase Evaluation:Now it is the time to reevaluate the things. Consumer deeply thinks about product or services after using it & finally reach to following option• Satisfaction• Dissatisfaction• Cognitive Dissonance

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External Influences in Consumer Behavior:Following factor may influence• Culture• Subculture• Social Class• Reference Group• Situational Determinants