What Is Affiliate Marketing


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Learn about Affiliate Marketing and the Benefits it holds to Advertisers
If you're researching affiliate marketing and need to motivate the concept this presentation is for you!

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What Is Affiliate Marketing

  1. 2. Why Affiliate Marketing? All information and logos, are proprietary and confidential. Released under Creative Commons – No Copy – No Edit – Author must be referenced.
  2. 3. <ul><li>Imagine Marketing on the Internet as a cake, with different slices representing each of the different ways you can market online. </li></ul><ul><li>Affiliate Marketing bridges the divide by providing you with the most effective blend of advertising media, all based on performance . </li></ul><ul><li>No Results = No Fees! </li></ul><ul><li>Affiliate Marketers partner with you to deliver qualified visitors, generate leads for your business or sell your products online. </li></ul>
  3. 4. <ul><li>Jeff Bezos, the founder of Amazon, is said to have come up with the concept of affiliate marketing after chatting with a woman at a party about how she wanted to sell books about divorce on her website. </li></ul><ul><li>According to this version of history, affiliate marketing was then born after he thought about how the woman could link her site to Amazon.com and receive a commission on book sales. </li></ul>
  4. 6. <ul><li>Publishers (Affiliates) agree a performance fee for advertising a merchant’s product. </li></ul><ul><li>They place tracked ads on their websites and refer visitors. </li></ul><ul><li>These ads are tracked independently by an Affiliate Network, such as OfferForge </li></ul><ul><li>For each sale, lead or visitor affiliates generate they are compensated, based on the agreement reached. </li></ul><ul><li>Affiliates only earn when they perform. </li></ul>
  5. 8. <ul><li>Increased sales </li></ul><ul><ul><ul><li>through wider ad distribution </li></ul></ul></ul><ul><li>the transparency of return on investment </li></ul><ul><ul><ul><li>through the ability to track the origin of sale </li></ul></ul></ul><ul><li>the ability to pay commission to affiliates purely based on performance </li></ul><ul><ul><ul><li>Reducing a large element of risk to advertisers </li></ul></ul></ul>
  6. 10. <ul><li>Market Expansion Affiliate Marketing allows you to “Branch Out” across the Internet without requiring you to increase your inventory, payroll, Internet real estate, physical real estate, equipment, and more. Affiliate Marketing allows you to expand your customer base. You can continue handling your sales, customer service, development, order fulfilment, and support while your Affiliates concentrate on marketing your products and services. Versatility Affiliate Marketing can be used by just about any company or organization on the planet. We've yet to find one that couldn't benefit from adding an Affiliate Program to their business plan. No matter what business you are in – there are hundreds, if not thousands of other companies that are already reaching your target market. In other words, there are thousands of potential Affiliates out there. </li></ul>
  7. 11. <ul><li>Increased Brand recognition When web surfers see your name, your products and your logos pop up everywhere they look – your brand will become more and more prominent, solid and trusted in their minds. Risk free advertising Affiliate Marketing has a unique advantage over any other marketing vehicle– try out your promotional material on your target audience and only pay if it works. Cost effective Banner advertising can cost you anywhere from a couple of Rands or Dollars to a few thousand Rands for every click-through to your site or every impression your banner receives on the advertiser's site with no guaranteed result. With Affiliate Marketing – you don't have to pay anything until your placements result in a sale or any other action you desire. Risk is displaced to the affiliates. </li></ul>
  8. 12. <ul><li>Direct Targeting With Affiliate Marketing, you can effectively reach YOUR target market, because your Affiliates will be individuals, companies and organizations that are already reaching your target market. “Performance Based” income Generates Motivation Since Affiliate Marketing is Performance Based Marketing – your Affiliates, unlike traditional Advertisers, will be motivated to give you the best exposure on their website to maximise their income. “Performance Based” Means you pay only for Results Since Affiliate Marketing is Performance Based – you only pay for RESULTS. What other marketing tool gives you this opportunity? </li></ul>
  9. 13. <ul><li>Drive the action you’re after This means that you can pay an Affiliate when they refer a sale, when they refer a subscriber, when they refer a qualified lead or any other action you choose. Unsurpassed longevity When you are paying a website owner to display your banner for one month – they will display your banner for one month. But, if you send your Affiliate a check for R2000 for the sales he sent you, last month from the banner on his site – do you think he'll take the banner down this month? Probably not – it's worth R 2000 to him again next month. He may even increase its exposure, add a testimonial next to it or otherwise spotlight it in hopes of increasing his next Affiliate cheque. True World-wide market International Affiliates can introduce and market your products and services to a market that you may have otherwise missed or opted not to tap. Since they are familiar with the practices, customs, currencies and languages of their fellow countrymen, they'll be able to relate your message in an effective, non-intrusive format. This can broaden your reach to the entire global market. </li></ul>
  10. 15. Every program needs help now and then to really succeed. Relax – we’ve got you covered and offer services designed to help you focus on your business, while we grow your Internet Sales Channel
  11. 17. <ul><li>USA: 1-800-841-1369 / SA: 086-10-36743 </li></ul><ul><li>UK: 0808-234-7039 / CAN: 1-866-761-5644 </li></ul><ul><li>DIRECT: +27-12-640-1000 </li></ul><ul><li>E: [email_address] W: www.forgebusiness.com </li></ul>