WHATISAFFILIATEMARKETING
Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.
Officially, though, affiliatemarketing is not like teensex.**phew
Affiliate marketing is an umbrella term for the processes, technologiesand activities that enable performance based market...
IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK
WHYSHOULDYOUCARE
AFFILIATE MARKETING =     RELEVANT         TRANSPARENTRESULTS DRIVEN         PERFORMANCE ACCOUNTABLE         SUSTAINABLE S...
Would you like to ensure aconstant supply ofnew business,risk free?
Ok, then you have to sitthrough the wholepresentation first!
HOW AFFILIATE MARKETING WORKS              Affiliates Create      Affiliates Advertise              Relationships with    ...
WHY AFFILIATE MARKETING MAKES SENSEReach your audience with focused,targeted messaging.Reach targeted niche markets.Result...
WHAT DO AFFILIATES DO?AFFILIATE MARKETING IS      LIKE A CAKE                                 Interactive                 ...
WHY YOU NEED ANAFFILIATE PROGRAM….
BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012
BECAUSE 64% OF ALL CONSUMERS USE THE WEB TORESEARCH PURCHASES.
WHAT CAN AFFILIATE MARKETING DO?
INCREASE AWARENESS
GET CONSUMERS TALKING    ABOUT / TO YOU
INFLUENCE CONSUMER          BEHAVIOUR
HOW AFFILIATE MARKETINGAD SPACE IS BOUGHT AND SOLD
GREAT FOR SHORT     TERM CAMPAIGNS     GENERATES     GUARANTEED     AWARENESS     DISTRIBUTED WIDELY     ACROSS OUR NETWOR...
INTERESTED, QUALIFIEDVISITORS TO YOUR SITE                        Photo on Flicker by Charliebubbles
CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE
WHO TAKES THE RISK                                             Pay              Pay % of                                CP...
SO,WHO ARE THESEAFFILIATES?
THEY’RE EVERYWHERE – IN EVERY NICHE     0VER 23,000 in SA ALONE
THEY’RE IN THE LONG TAIL                           29
YES, WE SAID LONG TAILLarge audience   Small audience mainstream       influentials                                  30
THE AFFILIATE MARKETING WAY
ENOUGH CONSUMERS TO WARRANT THE EFFORT
AN ARMY OF AFFILIATES    OK, WE’VE GOT THAT COVERED AT     OFFERFORGE.COM
INTERLUDEMOMENTARYPAUSE FORSHAMELESSSELF PROMOTION
CLEVER MERCHANDISING     REMEMBER AIDA?
HERE’SWHATYOUNEEDTODO
DON’T JUST THINK “CAMPAIGN”.START THINKING “RELATIONSHIP”.
YOUR STRATEGIC ASSETS            Mobile  Email                Web           AFFILIATEVideo          MARKETING       Storie...
RESULTSORIENTEDFLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTION          OUR PROMISEREALTIME REPORTI...
And becauseI’d hate to seeanyonemess IT ALLup, I’LL ADDthese PARTINGWORDSOF ADVICE:
IF THE PRODUCT SUCKS,AFFILIATE MARKETING WONT FIX IT
IF THE PHONES AREN’T RINGING,AFFILIATE MARKETING CAN DELIVER
IF REPEAT BUSINESS SUCKS,AFFILIATE MARKETING CAN HELP
IF WORD OF MOUTH SUCKS,AFFILIATE MARKETING CAN SPREAD THE WORD
Jonathan MeanwellC: 072 113 1834E: jmeanwell@offerforge.comT: @offerforgeF:   www.facebook.com/offerforge
Technology             Consulting          Services                                 Online Marketing               OfferFo...
Affiliate Marketing For Agencies.
Affiliate Marketing For Agencies.
Affiliate Marketing For Agencies.
Affiliate Marketing For Agencies.
Affiliate Marketing For Agencies.
Affiliate Marketing For Agencies.
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Affiliate Marketing For Agencies.

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Affiliate Marketing should form part of any media plan. Take a look at what Affiliate Marketing can do for your clients!

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  • AND SOUTH AFRICANS ARE NOT FAR BEHIND!
  • By agreeing a success fee for Predefined ActionsThe advertiser mitigates riskThe publisher increases their advertising value
  • Complex to negotiate effective one-to-one media buys with long tail sites. Individually some don’t have enough traffic to warrant the effort!Publishers of these sites cannot value their community on a CPM basis
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  • Affiliate Marketing For Agencies.

    1. 1. WHATISAFFILIATEMARKETING
    2. 2. Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.
    3. 3. Officially, though, affiliatemarketing is not like teensex.**phew
    4. 4. Affiliate marketing is an umbrella term for the processes, technologiesand activities that enable performance based marketing relationships,through which affiliates earn revenue for connecting consumers tobrands.
    5. 5. IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK
    6. 6. WHYSHOULDYOUCARE
    7. 7. AFFILIATE MARKETING = RELEVANT TRANSPARENTRESULTS DRIVEN PERFORMANCE ACCOUNTABLE SUSTAINABLE SIMPLE. EFFECTIVE. RESULTS
    8. 8. Would you like to ensure aconstant supply ofnew business,risk free?
    9. 9. Ok, then you have to sitthrough the wholepresentation first!
    10. 10. HOW AFFILIATE MARKETING WORKS Affiliates Create Affiliates Advertise Relationships with your Products and Business Like Yours Services Affiliates are Paid for Visitors Interact with Increasing Your your Advertisements Sales Your Website Receives Customers Purchase Interested Internet Your Products and Users Services
    11. 11. WHY AFFILIATE MARKETING MAKES SENSEReach your audience with focused,targeted messaging.Reach targeted niche markets.Results are tracked in real-time & allactions are measurableYou can leverage, Online, Mobile, Video,Search & Email in one campaign.Oh, and you only PAY FOR RESULTS!
    12. 12. WHAT DO AFFILIATES DO?AFFILIATE MARKETING IS LIKE A CAKE Interactive Media Co-Registration AdvertisingAFFILIATES ARE IN EVERY Blog AdvertisingNICHE AND USE ALL THE TOOLS YOU DO Search Engine Optimization Email Marketing THE DIFFERENCE IS, THEY WORK ON PERFORMANCE Search Engine Paid Placement Banner Advertising Lead Generation
    13. 13. WHY YOU NEED ANAFFILIATE PROGRAM….
    14. 14. BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012
    15. 15. BECAUSE 64% OF ALL CONSUMERS USE THE WEB TORESEARCH PURCHASES.
    16. 16. WHAT CAN AFFILIATE MARKETING DO?
    17. 17. INCREASE AWARENESS
    18. 18. GET CONSUMERS TALKING ABOUT / TO YOU
    19. 19. INFLUENCE CONSUMER BEHAVIOUR
    20. 20. HOW AFFILIATE MARKETINGAD SPACE IS BOUGHT AND SOLD
    21. 21. GREAT FOR SHORT TERM CAMPAIGNS GENERATES GUARANTEED AWARENESS DISTRIBUTED WIDELY ACROSS OUR NETWORK23
    22. 22. INTERESTED, QUALIFIEDVISITORS TO YOUR SITE Photo on Flicker by Charliebubbles
    23. 23. CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE
    24. 24. WHO TAKES THE RISK Pay Pay % of CPS / acquisition REV sale / Pay for Pay forCPM display CPC Click cost / per ongoing CPA sale / per Share revenue lead share
    25. 25. SO,WHO ARE THESEAFFILIATES?
    26. 26. THEY’RE EVERYWHERE – IN EVERY NICHE 0VER 23,000 in SA ALONE
    27. 27. THEY’RE IN THE LONG TAIL 29
    28. 28. YES, WE SAID LONG TAILLarge audience Small audience mainstream influentials 30
    29. 29. THE AFFILIATE MARKETING WAY
    30. 30. ENOUGH CONSUMERS TO WARRANT THE EFFORT
    31. 31. AN ARMY OF AFFILIATES OK, WE’VE GOT THAT COVERED AT OFFERFORGE.COM
    32. 32. INTERLUDEMOMENTARYPAUSE FORSHAMELESSSELF PROMOTION
    33. 33. CLEVER MERCHANDISING REMEMBER AIDA?
    34. 34. HERE’SWHATYOUNEEDTODO
    35. 35. DON’T JUST THINK “CAMPAIGN”.START THINKING “RELATIONSHIP”.
    36. 36. YOUR STRATEGIC ASSETS Mobile Email Web AFFILIATEVideo MARKETING Stories Audio Images
    37. 37. RESULTSORIENTEDFLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTION OUR PROMISEREALTIME REPORTING QUICK TURNAROUNDAGENCY FRIENDLY TAGS PERSONAL SERVICEALL CREATIVE WELCOME! 24/7 AVAILABILITY TRANSPARENCY
    38. 38. And becauseI’d hate to seeanyonemess IT ALLup, I’LL ADDthese PARTINGWORDSOF ADVICE:
    39. 39. IF THE PRODUCT SUCKS,AFFILIATE MARKETING WONT FIX IT
    40. 40. IF THE PHONES AREN’T RINGING,AFFILIATE MARKETING CAN DELIVER
    41. 41. IF REPEAT BUSINESS SUCKS,AFFILIATE MARKETING CAN HELP
    42. 42. IF WORD OF MOUTH SUCKS,AFFILIATE MARKETING CAN SPREAD THE WORD
    43. 43. Jonathan MeanwellC: 072 113 1834E: jmeanwell@offerforge.comT: @offerforgeF: www.facebook.com/offerforge
    44. 44. Technology Consulting Services Online Marketing OfferForge Affiliate Program Consulting & Advertising Technology Strategy Tracking Platform Implementation Development Affiliate Program E-Commerce E-Commerce Media Buying & Solutions Consulting Selling New Business Outsourced Venture Affiliate Program Development Management Web ApplicationForge Media is a global digital marketing Developmentpowerhouse, serving clients in SouthAfrica, North America and Europe.Contact us for Digital & AffiliateMarketing, Social Media & Lead Generation.

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