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Getting Social 2018

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How do you feel about social media?

How do you feel about using mobile and social
devices?

How do you feel about automated services?

Personal Assistant ( Siri and Alexa) |
Automated Phone Services ( directories and messaging) |
Automated Directions ( maps and tutorials) |
Automated Payment Transactions (Like apple pay and
PayPal) | Automated Services (Home security, Motion Lights)

Published in: Education
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Getting Social 2018

  1. 1. Getting Social The Artist and Social Media
  2. 2. Who am I? I am an interdisciplinary artist and assistant director at the Wildling Museum of Art and Nature. I am an award-winning visual designer with an M.A. from the Pacifica Graduate Institute and a B.F.A. from the Kansas City Art Institute. I facilitate the transition of powerful instincts into creative work for myself. MyArtistDiary.com
  3. 3. What do you think? How do you feel about social media? How do do you feel about using mobile and social devices? How do you feel about automated services? Personal Assistant (like siri and alexa) | Automated Phone Services (Like directories and messaging) | Automated Directions (Like maps and tutorials) | Automated Payment Transactions (Like apple pay and PayPal) | Automated Security (Like car, home, and office systems)
  4. 4. The law and social media Artists, for the most part, have an easy time coming up with original content to share. Most artists are concerned with copyrights and watermarks. My general rule is to only upload low resolution, or small size, images. You might also consider only showing detail images or works in progress photos. It’s a good idea to post clearly someplace on your website, or social media about section, how people can use your images. Also, be aware that some use is fare game to other artists once it’s out there in the public eye. • TIP: Get your license from Creative Commons that tells people how you want them to use your images or NOT use your images https://creativecommons.org/ch oose/
  5. 5. CyberWise
  6. 6. Reputation and Social Media Unlike traditional, in person, word of mouth online can go viral and access people world wide. Having a recommendation from a friend is more meaningful than am anonymous stranger. One key concept for social media is about the users identity. There are 3 basic levels and their value ranges from less credible to most credible. • Anonymous – We don’t know who said it so it’s not very credible. • Username Simi Anonymous – We see who said, like Drugstore, it but only people who know them recognize their username. Less credible because actual identity is hidden. • Real People – We know who these people are. We know of them personally or through recommendations from other people we know personally. TIP: There are programs out there to help you get to know the people in social media and discover more about their online reputation. Some are free (social mention) and but the better ones are paid (nimble).
  7. 7. Going viral in social media What does it take to go viral on the internet? We all hear stories about the instant success, money and fame that is achieved online when something goes viral. There are TONS of marketing companies out there working the statistics to manufacture viral content. I’m going to share something different because it’s based on my experience with viral happenings and what I have learned from it. Depending on the context, something going viral (or not going viral), can be emotional. It’s good to be prepared by having some idea what to expect.
  8. 8. Be The First When there is something new and exciting happening many people will be looking to learn more about it. When I iPad first came out I had one to play with. I uploaded a video of myself trying out a drawing program. I got about 25,000 views in day! It was quickly replaced by more professional videos. I turned off the comments and ratings because people were disappointed that my video did give them the type of information they were looking for.
  9. 9. Be the best I did a post about creating custom frames on my blog. It’s got nice images and the post has interesting information. To my surprise this post gets a decent amount of views and it’s GROWING over time. I think it is because it is one of the better images out there on the web and it shows up high in search results. Unlike the fast and short results that come from being ‘first’, this post gets a somewhat increase in flow of visitors because they like the content and share it. It went from 4 views in the first year to almost 3,000 in the 5th year. But you can see that the biggest jump happened between 2013 and 2014.
  10. 10. Be unique I’m lucky because I have a unique name. If you google ‘Mitra Cline’ the first page is all results that are actually relevant. In face you can flip through about 5 pages of google search results and you will still only see stuff about me. Not many people google my name – but when they do, I’m easy to find. This is the general concept behind, ‘be the only one’.
  11. 11. Getting to know people You meet people in every day real life and that’s the best way to grow your social media as an artist. The facebook, twitter, pinterest, and instagram are just more place to connect with your exiting contacts or new people you meet. Email is still a good basis for your contacts. Don’t forget to be social and remember it’s a two way street. Comment on something like ‘Hi, I like your image…’ and start a conversation online with people who seem interesting to you. Respond when others comment on your content. • TIP: Make sure you are getting email notifications when people comment on social pages if your not checking them regularly. Social media sites have tools that allow you to sort your contacts. It’s helpful to know who you are talking to and orient what you say to their interests. Some people might be interested in one type of your art and not another. As an artists, it’s safe to guess that you might be involved with a range of creative activities that might have different audiences.
  12. 12. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie
  13. 13. Mapping and planning are good ideas Posting your own content on social media sites is like publishing your own newspaper. People expect new information on some type of regular basis. Not everything that you post about has to be about you, in fact a wide range in the types of posts you make it a good idea. It saves time and can make your posts more interesting if you plan them in advance.
  14. 14. Have fun and play! Sometimes it can be hard to find time to focus on your social media. It helps if you can do it with friends – like meet at a coffee shop or invite them over for an afternoon to brainstorm and surf the web together for stuff to share. With cell phone social media apps you can also take advantage of extra time that presents itself to post a photo or check-in and review a place you are visiting. The key is to keep a healthy balance online and offline with social media. I cannot even imagine where I would be today were it not for that handful of friends who have given me a heart full of joy. Let’s face it, friends make life a lot more fun. Charles R. Swindoll
  15. 15. Original Odyssey This creative workshop is an opportunity for you to take a moment and reflect on how you respond emotionally to technology that falls outside normal rules, and traditional life experiences. You are about to play with two decks of card called Original Odyssey and Mermaid Love Letters. These cards include many digital illustrations created on the iPad over 8 years. I also did the graphic design and product development work. • Let’s get started. You will have 10 minutes to assemble a puzzle. This is a group activity and also an active imagination. Engage the body – What do you feel moving cards around? Please take a paper if you want to take notes to share later.
  16. 16. 360 Image - Virtual reality
  17. 17. Try it a new app
  18. 18. Did your feelings change? How do you feel about social media? How do do you feel about using the mobile and social devices? How do you feel about automated services? Personal Assistant (like siri and alexa) | Automated Phone Services (Like directories and messaging) | Automated Directions (Like maps and tutorials) | Automated Payment Transactions (Like apple pay and PayPal) | Automated Security (Like car, home, and office systems)

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