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Comment se passer de Booking ? - La mêlée numérique 2017.

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Présentation de la table ronde du 22 septembre 2017 : "Dois je laisser ma PME aux mains du grand méchant Booking ?"

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Comment se passer de Booking ? - La mêlée numérique 2017.

  1. 1. Dois je laisser ma PME aux mains du grand méchant Booking ? 20ème édition 18-24 Sept. 2017 Le festival de l’Homo Numericus
  2. 2. DOIS JE LAISSER MA PME AUX MAINS DU GRAND MECHANT BOOKING ?
  3. 3. Les intervenants Qui sont ils?
  4. 4. Brigitte LESAGE Le Domaine du Buc – Chambres d’Hôtes de charme
  5. 5. Hubert FAURE Le Domaine de Montjoie– Hôtel de charme
  6. 6. Isabelle DUCOS We Toulouse - Location d’appartements meublés
  7. 7. Tarik Kibali Vacalians – Hôtellerie de plein air
  8. 8. Etat des lieux sur la puissance du géant !
  9. 9. PRICELINE GROUP Quelques chiffres pour bien comprendre.
  10. 10. En 2016* • Ventes globales :68,1 milliards $ (+23%) • Chiffre d'affaires : 10,74 milliards $ • Résultat net : 2,13 milliards $ (-16%) • Nuitées hôtelières :556,6 millions (+25%) • Investissement « Performance Advertising » : 3,48 milliards de $ (+27%) • Investissement « Brand Advertissing » : 295 millions $ • Trésorerie « cash » : 4,3 milliards $ PRICELINE GROUP Quelques chiffres pour bien comprendre. * Source Rapport comptable Priceline Group Inc 2016
  11. 11. PRICELINE GROUP Quelques chiffres pour bien comprendre.
  12. 12. Comment avez- vous intégré Booking dans votre stratégie de distribution ?
  13. 13. Que pensez vous des conditions imposées par Booking ?
  14. 14. Quels sont les changements amenés par l’utilisation de Booking ?
  15. 15. CONCLUSION Alors Booking or not Booking ?
  16. 16. VOS QUESTIONS & LEURS REPONSES
  17. 17. MERCI POUR VOTRE PRESENCE 20ème édition 18-24 Sept. 2017 Le festival de l’Homo Numericus

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