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KERRANG! Magazine Analysis

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KERRANG! Magazine Analysis

  1. 1. • UK based magazine devoted to rock music• Published by Bauer Media Group• First published on June 6th 1981 as a one-off supplement in the Sounds newspaper• It started off as a monthly publication, going to fortnightly and eventually in 1987 it went weekly. Priced at £2.20• Targeted at 14-21 year olds, interested in heavy metal/rock music• Circulation 43,003• It is named after the sound made when play a power chord on an electric guitar• Kerrang! Was initially devoted to the new wave of British heavy metal and the rise of hard rock acts• the original owner was United Newspapers who then sold it to EMAP in 1991 who then sold it to Bauer Media Group In 2008.• In the early 2000’s it became the best selling British music• To find out more information to do with this magazine visit www.kerrang.com as this website is dedicated to giving information on current bands and upcoming events. The website also hosts kerrang’s online shop, podcasts, message board and Tv and radio segments ensuring even more opportunities to sell associated merchandise and the magazine itself.
  2. 2. Masthead: black and bold, against white Header: the word ‘free’ is written in yellow in order to stand out andbackground helps it to stand out, the attract the reader emphasising free things as this appeals to them. Thedramatic font style taken from the site white writing is also capitalised and bold in order to stand out this‘Dafont’ gives it a broken glass effect which could suggest it is aimed at a younger audience as posters arecould suggest rebellion (associated with something younger people enjoyrock). The use of the exclamation mark also Sell line: suggests thathelps to give it a more dramatic feel andmakes the title seem ‘louder’ like loud this is a magazine music. And the title itself is a form of associated with loudonomatopoeia, with ‘kerrang’ being the heavy rock music andsound made when strumming on an this wording wouldeclectric guitar, this gives the impressionalready that this magazine is not only a music attract the targetmagazine but a music magazine related to audience, it is written inrock capitalised yellow fontMain image: the main image is of again to attract the‘Marilyn Manson’ a well know artist target audienceassociated with heavy rock/metal House style: bright vibrantmusic this would suggest that the colours such as yellow,target audience is interested in loud black, white and red haverock music. What he is wearing is been used these are quitevery dark and this could suggest that serious masculine coloursthe target audience are likely to wear which could suggest it isdark clothing and the fact it is a male targeted more at males,could suggest this magazine is aimed these colours also give off amore at males. The angry but relaxed Coverlines: ‘Download ‘is written in a moody ambiance whichpose is associated with the rock genre bright yellow in order to stand out. ‘the could suggest it’s buyers areappealing to it’s target audience, it is ultimate guide’ is written in capitalised typical moody teensalso a close up shot allowing the white and against the red backing this interested in rock musicreader to form eye contact stands out nicely attracting the reader Barcode/date/issue no
  3. 3. Kerrang! identifies its target audience as ‘individually minded, Images on the front cover haveindependent of thought and musically experienced, an been set out to look as though theyaudience defined by attitude, passion and loyalty’ aimed at are cd album covers, thisboth males and females between the ages of 16-24 and buyers emphasises that this is a musicbeing of class D-C, magazine and the artists are allinterested in Heavy associated with rock musicMetal/rock music suggesting that people interestedThe content of the in rock music would buy thismagazine focuses on magazinehard rock and Coverlines: the fact it is on about thetherefore would best music to download suggests thatattract those this magazine is dedicated to providinginterested in this it’s fans with the best music and thegenre of music artists mentioned on the cover e.g. ‘Enter Shikari’ and ‘My ChemicalCoverlines: ‘Huge Giant Romance’ (bands from the rock genre)Posters!’ this is written help us to understand that thisin white capit magazine is associated with rock and-alised font in order the buyer of this magazine would haveto catch the readers eye. The use of yellow font has been used to a strong interest in the rock genrehighlight the names of the bands as it is bright it will instantly attractthe target audience and the fact they are bands associated with rock Price: at £2.40 this magazine is easilymusic e.g. ‘Biffy Clyro’ suggests that the reader of this magazine affordable for it’s target audience andwould be interested in rock and of a younger audience due to the fact again would suggest it is for a younger audienceposters have been included. This would also appeal to teenage girlsas they are known to sticking up posters of ‘attractive band members’on their bedroom walls etc Rule of thirds: used to help place things well
  4. 4. Mode of address: ‘excited much, Picture Captions: Cheesy e.g. ‘ yummy mummy’ again suggesting it is aimedabout the weekend? C’mon at a younger audience Header: The word ‘Contents’ isdownload is gonna be Date/issue no written in capitalised white fontAMAZING’ the way the editoruses direct informal language to helping it to stand out to theconnect with the reader reader it has a urban effect onsuggests that this is for a making it seem more rural andyounger audience. The edgy relating to the rock genrereference to a music festival and appealing to it’s target‘download’ suggests further that audience.this magazine is aimed at youngteens and those interested in Layout: the layout is easy togoing to concerts/festivals etc follow with the sub headingsHousestyle: dark colours such as being red and the main text andblack and red have been used to page numbers being written inconnote anger/danger and black again these are quite dark,aggression , creating a moody masculine colours which couldambiance which links to the rockgenre. A white bright font has been suggest that this magazine isused also to break this darkness up aimed at teenage males ratherand suggest loudness and give it a than teenage females. The pageunique edgy feel attracting it’s itself is quite image lead withtarget audience little text this reinforces it isImages: images are all of rock targeted at a younger audienceartists e.g .‘Brody Dalle’ suggesting that this isa rock magazine and so these images appeal Subscription: the use of bright red text against a black backgroundto it’s target audience. The expressions on helps it to stand out to the reader, the writing in white is also a slythe faces within the images link to the moody way of persuading the reader to subscribe with the use of wordsambiance of the magazine with them being such as ‘claim your discount’ making them believe if they subscribequite moody, serious and with the top now they get to save money. This again suggests that it is aimed atleft one being quite loud a younger audience as they are more vulnerable and easily fooled.
  5. 5. Main Image: is of Gerard Way lead singer of a well known rock band ‘My Chemical Romance’ this suggests that this magazineis aimed at those interested in rock music. The fact he is seen ‘screaming’ down the mike suggests ‘loudness’ which isassociated with rock music as it tends to be loud and noisy. His clothing is dark colours e.g. Red and black which create a darkmood and connote aggression, a mood commonly associated with rock music and those that listen to it. This could alsosuggest the readers of this magazine would wear dark clothing like his with him being a style icon attracting the targetaudience Main Headline: black and capitalised creating a dramatic Stand first: uses an informal & direct By line loud mood like the mood of rock music and against the approach of addressing the readerHousestyle: colours yellow background it stands out well creating a friendly mood it is written insuch as yellow and black bold capitalised letters in orderhave been used to to stand out & attract the targetcreate a loud audience. Alliterated phrasesatmosphere with these used within it such as ‘Metalcolours being quite Madness’ are catchy andvibrant and outstanding associated with rock suggestingattracting the target it is aimed at people interestedaudience in rock musicLayout: it is written Headline: band nameas a question and written in capitalised letters answer based article in yellow font in order towith the questions being stand out against blackcapitalised and in black background this works well.font so it is made easier for the reader to see and read. The majority of the main copy is It creates a dramatic moodwritten in black also, however it is not capitalised but as it is against a white background linking to the mood of theit is still easy for the reader to read. The simplicity of the layout suggests that it is for a band being loud & dramaticyounger audience. An extra box has been featured within the q/a based article featuring they’re a rock band sowell known lead singer of ‘Paramore’, ‘Hayley Williams’ expressing her feelings as to how suggests it is aimed at peoplescared but excited she is to be playing at download for the first time . The use of white who like rocktext against a black background helps to make it stand out to the reader and the yellowbanner at the top of the box helps the title ‘i love download’ to stand out’ the heart icon 3rd Headline: loud & dramatic,attracts the target audience as it is red so therefore eye-catching but teenagers often use use of bright colours attractthese symbols when texting or when using the internet and so this appeals to them target audience

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